At present, the more popular chess training institutions in China include Go, chess, chess and backgammon. Among them, go is the current trend of training courses.

1. What is the future prospects of chess training?

At present, the entire Go training market has at least 30 billion, but most of the current training institutions are general training, that is, “XX education” at the entrance of the community. They belong to general training and teach everything, including go. Naturally. Most of them are part-time teachers who offer enlightenment and placement classes. There will not be too many students in one place, but the total number cannot be ignored.

The institutions that reach the popular chess academies are very small, let alone sports or dojo.

Therefore, there are very few professional chess training courses, and the entire market has not yet been developed.

2. What qualifications do you need to open a go, chess, and backgammon training class?

1. Qualification

Business license (this is a must): Self-employed or limited company business license is available, how to choose? Please checkPros and cons of registered individuals in training institutions, How to open at low cost? Please apply for the business license from the local industrial and commercial department. It is recommended to find an agency, which will be much faster.

School license (this consultation with the relevant local departments, most places do not need quality education): The following is an excerpt from the feedback of some netizens. If you happen to be in the same place as the go club started by netizens, you can refer to their methods.

A. In Shenzhen, the go class only needs to register a business license for commercial registration, such as the business license of an ordinary individual industrial and commercial household or the business license of a limited company. Because the business you operate belongs to the interest category and does not have education without academic qualifications, you do not need to apply for a relevant license.

B. In Chongqing, you only need an ID card and a real estate certificate to get a business license. You don't need to get other documents.

c. Located in Guangzhou, it is required to apply for a company business license and training qualifications. The floor of the training qualification should not exceed the 3rd floor, 300 square meters, and 2 fire-fighting passages.

D. Coordinate Beijing. According to Beijing's current policy, the training license is not allowed to be newly registered. You can purchase a license with go training in your business scope.

2. Training venue

The venue for extracurricular chess training should have at least one set of vertical teaching hanging plates, and the conditional venue should be equipped with multimedia teaching equipment. The student desk should be not less than 60cm*45cm, which is used to place youth standard chess boards, chess clocks and other chess equipment.

Training venues and facilities comply with safety, quality inspection, fire protection, sanitation, environmental protection and other standards; training equipment should comply with relevant national product standards and relevant equipment standards of the China Elephant Association.

To carry out chess extracurricular training, the per capita training area for each shift of training is not less than 3 square meters. (Training area per capita = Total area of training site/Number of students on the site at the same time, where the total area of the training site refers to the area of the site used for training, excluding the area of supporting service sites)

3. Teacher requirements

The coaching staff of the subject should hold at least one of the following certificates: a. Sports coach title certificate; b. Coach Certificate of the Chinese Chess Association; C. Physical education teacher qualification certificate; D. Sports vocational skill level certificate issued by a talent evaluation agency determined by the Ministry of Human Resources and Social Security; e. Relevant certificates recognized by the sports administrative departments at or above the provincial level (inclusive).

3. How to make a profit by opening a chess and go hall?

How do go training institutions drain the flow?

1. Use marketing events or the combination of Go and major fresh things to arouse the attention of the whole people and increase the attention of Go. This will gather popularity in the short term and drain resources to Go. It is more effective. Some people care about it and others watch it. There will be more ideas and practices in this field, butWhether this kind of attention is effective for the long-term popularity of go depends on whether anyone has continued this kind of event marketing. For example, Li Zi, the attention of Go competitions is often low, but the battle of the century between Li Shishi and Alphago has been discussed by the whole people, as can be seen.

2. Marketization of go competitions. The current Go game is not highly ornamental and the rules are difficult to understand. Both capital injection, audience investment and audience are relatively small. This has directly led to the relatively limited popularity of the game. Drawing on the mature models of football, basketball and other competitions, the Go game has been transformed to make it more suitable for the market environment., The benefits are more produced, and there are naturally more people who like it. After all, the plane tree planted attracted the phoenix.

3. Popularization of go education. Since the small number of people who know the rules of Go has led to barriers to knowledge, then we should break it and start with go education to output knowledge to more people, so as to promote the progress of the industry. There are two points here: first, use the current tuyere of quality education to push Go into the campus, and use school-based courses or community activities to educate children about traditional Chinese go culture and teach professional knowledge. In the long run, the long-term planning of Go will have a good effect; second,It is the popularization of Go for adults. This is the biggest point ignored in the market. Most Go training institutions target children, and adults are not directly taken into account. The establishment of a sound advanced system to guide adults to learn go is not only to increase the number of practitioners in the go industry in the short term and improve the game of Go.The enthusiasm for participation is to allow more manpower and material resources to be injected into the go industry and promote its faster and better development.

4. Allocate the prime-time time slot for domestic animation on various television stations to "Chess Soul". After each episode is broadcast, there will be a few minutes of go teaching videos. Invite a few great gods of the chess academy (preferably the kind who can be very happy even if they eat on their faces) to show their faces. Finally, pull an existing go sports platform APP out to engage in an amateur league or something. Hmm... maybe it can make Go popular among children in a short time.

5. The profit model of chess training is to conduct advertising investment in competitions to increase advertising revenue; sell all kinds of chess props to increase revenue; set membership threshold income; however, the most important income is to open training courses to collect tuition fees for students, which is a relatively stable and high profit margin method.

Three levels of promotion and enrollment of chess training：

One is to let people know about you, the other is to make people willing to come to you, and the third is to make people willing to give you money. Generally speaking, step by step. I don't know the specific location, according to my personal understanding

First, let people know about you

1. Pull a WeChat group through the circle of friends, send leaflets, friends, etc., and expand the group size by setting rewards for pulling people into the group. The operation group is required in the process.

2. The circle of friends fission, likes, retweets, prizes, etc.

Second, make people willing to come

1. Need valuable content, such as 'family education lectures, free chess experience classes, talent advantage assessment and academic potential assessment, etc.'

2. The point is that there is a gift at the door, a cup, an umbrella or something.

Third, why do people have to pay for it?

1. Reasons for paying: If you see through the talent assessment that Luo Ji's thinking needs to be strengthened, you can recommend chess courses. If you see through the academic potential assessment that you don't know the motivation for learning, you can promote positive discipline courses.

2. The atmosphere of the transaction is created, typing is too troublesome

3. Transaction plan and process design, typing is too troublesome

Four: If you want to open a small-scale go training class, is it good to join or self-operated?

Let's start with the conclusion: you can join or host if you have no experience. If you have no experience, it is risky to operate and join by yourself.

Opening your own training institution does not only require your own chess skills, but also your teaching ability. For sales, you must also be very familiar with the work of academic affairs.

If you are a teacher with relatively high chess ability, it is recommended to cooperate with an institution or apply for a professional training institution for teaching work. After accumulating a certain amount of experience, you can consider this issue again.

It's one thing to play chess, it's another thing to teach, and it's another thing to set up your own training institution. These three things look similar, but in fact, the inherent abilities required are completely different.