Parents want to sign up, but they always care about the price. What should I do?

Parents want to sign up, but they always care about the price. What should I do?

Parents want to sign up, but they care about the price and want to get more discounts. If the discount does not meet his expectations, they may not sign up. What should I do?

The core of this problem is the matching of price and value. When parents talk to us about the price, we should talk about the value, and when parents talk to us about the value, we should talk about the price.

Before negotiating the order, the parents have a preliminary judgment on the parents' dress, words and deeds through the parents' circle of friends, so as to decide whether to negotiate the price or the value. The core is that such a price can only be given by our organization. Such value.

Empathy

soWhat is the value of a training institution?

1. Different brands;

2. Different teaching materials;

3. Different teacher posture;

4. Different teaching results;

5. Different teaching services.

So, do you really know the price and value of surrounding training institutions? Is the price and value of our home competitive among the surrounding competitors?

The trust endorsement of words is based on your core competitiveness.

In the end, we should take another step in the bargaining. If it really doesn't work, just throw out the discount and get it done.

Below, let's talk about specific surgical suggestions.

1. Strive for empathy and get closer

Bao Ma, I understand. After all, it's not easy for everyone to make money now. We work hard and hard, aren't we doing it for our children? Like when we were young, how could we have such good conditions to learn such an interesting lesson?

2. Emphasize the strength of teachers

Faculty strength

Then we have been here for four years. Many children went to other training institutions from us, and then came back. Why? Isn't that because our class is better than the class outside, and our teacher is more responsible than the class outside? And our teachers are the highest paid in the surrounding training institutions. Why? Because our teacher majored in fine arts, in the past four years of undergraduate education, the tuition fee is several times that of the junior college graduates of external training institutions. Why can our courses be cheaper than they are? What do you think, right? The teachers are good and the qualifications are long-standing. Moreover, we have to compare and contrast the classes for our children. It's not that we don't come out to buy vegetables. It's not okay just to see who is cheap. If a teacher takes more than a dozen children in a class, then I dare.Like other families, a class costs 30 or 40 yuan. We can't do that. What can we learn? Anyway, I won't send our children to a sheep herding class like that. Well, here we want to highlight our small class system. For the rest, we can combine our own local advantages and platform strength to explain, including using the advantages of acquaintances that the classmates around the child have learned here to communicate. In short, if you want to talk roundly, attack from the side to the side, don't look at others in a daze, you have to learn to be gentle.

Always greet each other with a smile.

Share a high-conversion training class to deal with conversation skills:

Hey, Bao Ma, you see, we have been talking for a long time. I can also see that you really want to enroll your children in art courses like ours. What about my side? I'll go find our leaders and see if we can get some more concessions from the leaders. Do you think it's okay? Mom, I just asked our principal. Our principal said that at most, we can only give you one more or something. Look, this discount is really very rare, and we didn't have such a discount last month.


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