How can the tutoring class come up with new ideas? How can it be distinctive? At present, there are so many kinds of tutoring classes on the market. I want to make my tutoring class stand out in the market so that parents and students can quickly remember it.

So how can a tutoring class be distinctive? If the tutoring class wants to survive for a long time, it can only recruit more students if it has outstanding characteristics among many competitors!

So what should I do to make my tutoring class distinctive and well-known brand reputation?

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If the tutoring class wants to have characteristics, it must be distinguished from other tutoring classes. For example, when it comes to the New Oriental brand, the first reaction is to train English. Through long-term accumulation, the reputation of the New Oriental brand has become well-known all over the country, and the recognition of parents and students is very high.

If students and parents can think of this brand for the first time and know what this brand positioning is for, then it shows that this brand marketing is very distinctive and can be marketed to impress parents.

To open a tutoring class, if you want to do it with characteristics, you must first create a good brand, and make a good positioning for the marketing and promotion of the brand, so that parents of students can think of it as soon as they hear the name of the tutoring class. If you want to learn English, you will think of New Oriental.

So how can the tutoring class be created with characteristics, starting from four aspects?：

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The first one; brand reputation, It takes a certain amount of time to create your own brand and you need to have a huge team. By joining a brand, you can enjoy the advantages of the brand's long-term publicity and reputation. You don't have to consider the brand positioning by yourself, whether it is low-end or high-end, how can it be competitive in the market, etc. , Franchise brand chain brand, You can have a professional team to help you do long-term word-of-mouth publicity. Parents are already familiar with this brand, and the degree of recognition of this brand is higher than that of some unknown small workshop tutoring classes.

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Second; product positioning, The product must be excellent, not only in terms of quality, but also to meet the needs of the market, and it is still unique in the market, or it is made very finely, which is not possible in other tutoring classes. All it takes certain R&D skills to make the product more distinctive and competitive in order toAttract more groups of parents and students. Only when you have a unique product that other competitors do not have can your product become competitive.

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Third; marketing team, Can help the tutoring class, create the image of a famous teacher team, create the characteristic teaching and learning methods of the tutoring class, provide enrollment methods, etc. These all require a sufficiently professional team with the support of a large and excellent marketing team, so that the packaged tutoring classes can be better displayed to students and parents, so that students and parents can increase their trust and recognition, so that they can have a certain competitive advantage in the market.

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The third; professional management，If you want the development of the tutoring class to get better and better, in addition to its own characteristics, you must also pay attention to the adjustment of the direction of long-term management development, otherwise it will be like Nokia mobile phones, with reputation, product characteristics, and team, but in the end, because of various reasons in business management, it did not keep up with the market and disappeared from the market. Therefore, if the leader's management is not professional enough, it will also affect the survival of the tutoring class.

For the tutoring class, be solid, don't be greedy for too much and fast, consolidate the foundation, and then stick to it. Under the premise of ensuring the quality of teaching, do a good job of word-of-mouth publicity, and you will definitely be able to develop and grow.

At present, there are so many various training courses on the market. How can you make your own training courses distinctive and branded?

This is where you are different from others. When it comes to New Oriental, everyone knows English. When it comes to learning and thinking, you will think of the renewal teaching system; when it comes to university, you will think of the market, 1 to 1.

All you can think of is the characteristic impression left by these institutions on the hearts of parents. So, what kind of impression do you want to leave to your parents?

For a training organization that has just been established, how can it do a good job of branding? I think that if you want to do a good brand, you basically have to rely on four channels to promote it.

The newly established training organization does a good job in the four channels of the brand.

The first, of course, is the product.

The product must be excellent, not only in terms of quality, but also in terms of functions and characteristics. Of course, it cannot be characterized for the sake of characteristics. The characteristics are there, but the target consumers are gone. The rest is up to you. Of course, the market has nothing to do with you.

Second, of course, there must be pre-planning and planning for the brand.

To have a clear and competitive brand positioning, the key is to be competitive.

Many companies will say that my brand positioning is very clear, that is, high-end positioning. Is this positioning? If it is positioning, where does your competitiveness come from? Is high-end positioning competitive? The answer is of course no.

The third is the way of communication.

Whether the communication method is effective is related to the length of time it takes for the brand to be established. Effective communication methods can make up for the shortcomings caused by the first two defects.

The most important thing is to approach effectively and sequentially. Innovation must be based on the company's own resources and on this basis. Any ambitious behavior has no benefit except for wasting money and opportunities.

The fourth is the marketing team.

A good marketing team, he can make up for most of the problems in the first three. Many products on the market are not of the best quality or function, but he has become the best-selling product on the market, except in part because of the credit for communication, in many cases it is because of a great team.The marketing team.

We believe that "brand” is a complex system that covers many elements such as price, quality, and standards. For an organization like Wei Hong, it is a misunderstanding to deliberately “make” a brand, so it is better to start with quality and internal service. A brand that overcomes high-quality service is unreliable.

For education and training institutions, it takes a long time to build a brand. It is not promoted by market hype, but by solid educational products and educational quality.

If you want to develop in the long run, you want to be a well-known education brand, so that it is truly valuable and recognized by consumers. Quality comes first, and you can't just use education and training as a channel to make money.

For brands, be solid, don't be greedy for too much and fast, start from the basics, and then stick to it. Under the premise of ensuring the quality of teaching, it will definitely develop and grow.

For training institutions, the brand promotion of training institutions is not equivalent to advertising. If we do not rely on the brand to expand our presence in the region, then how can we do a good job in the transformation of students?

It can be said that we are seriously studying and teaching, and from another point of view, we are also doing brand things. If we don't do a good job of brand reputation, then we are very likely to die tomorrow.