How do training institutions enroll students through online channels? Share 4 mainstream methods!

1. Circle of friends method

Publish content：

Course registration discount information：The purpose of sending friends is to sell the course, but this kind of advertising information is the most annoying information for parents. It must be mainly published frequently. It only accounts for 20% of the published content every day. If it is too high, it may be blocked.

Personal life information：To create a real circle of friends, you must not only share school, but also share life, share your smile, be a person who loves work, loves life, and has a life mood. Only people with positive energy will be loved by others. If you are a person with negative energy who likes to complain, you must share your smile., Everyone stays away. This kind of content accounts for 50% of the content posted every day. It is best to post it in the form of pictures, such as Jiugongge or circle of friends videos. Pictures and videos need to have a certain sense of advanced quality. In addition to pixels, you can use a light-color camera to shoot, and the photos will be qualitatively improved.Secondly, the video is edited with the editing APP. The video shooting must be stable, and the stability will be advanced. Then use the editing to add subtitles, LOGO, BGM, and filters to improve the quality. The video is posted to your own VIDEO ACCOUNT, and then forwarded to your circle of friends.

Dry goods information：Share the professional knowledge in some training courses, such as art training courses, share some painting tips, and create a professional personal design. This kind of content accounts for 30% of the content posted every day.

Stay interactive：When the content is sent out, someone will definitely watch it, but if you don't interact with your parents, it's not easy to get an impression, let alone an order.

The way to maintain interaction is to guide others to like and comment. At this point, everyone can learn about micro-commerce. They will post likes in their circle of friends and get a few boxes of masks. Training institutions can also do related activities, like the first few to send brushes and so on.

Send a circle of friends system：Most people who do marketing and sales work are happy to post a circle of friends, but the teachers of the training class may not necessarily post it. At this time, a circle system needs to be formulated as a KPI assessment indicator.

The system of sending circle of friends includes: how to send, what to send, and when to send. Please refer to the above for these things.

2. Public account

Any training organization needs to have an official account, which is equivalent to a standard one. The subscription number publishes company information, dry goods content, course introductions, etc. As a tool for training institutions, the service number can be used for online leave, correction of homework, etc. When using the training school management system, the personnel of the software company will arrange the configuration.

3. Group buying website

Meituan and are also a channel for online enrollment, especially Meituan can operate it well.

4. Douyin City

Douyin is currently the largest and easiest platform to obtain traffic. The above-mentioned circle of friends publishing method can also be posted to Douyin. Douyin is very cost-effective in obtaining customers. We must operate Douyin well and drain it to physical stores in the same city through Douyin, or guide it to WeChat through private messages, through WeChatSlowly transform.

Other online channels, such as Weibo, etc., the enrollment conversion effect of these online media is not ideal, but it is a platform that has to be done. It can be simple to understand, but it doesn't take too much effort. The most important thing is to do a good job of the above four online enrollment channels, any one of which is good, you can find a lot of it.value.