Introduction to marketing programs for training courses (introduction to incentive programs by parents of training institutions)

1

I shared a few days ago that the core of referrals for admissions is word of mouth, not purely driven by interests.

But most of the principals are born with professional knowledge, lack professional marketing thinking, and have not received professional marketing training. As a result, the organization still can't recruit enough students. How can this be good?

Not just driven by interests, it does not mean that you are not driven by interests. Clever referral methods will make your word-of-mouth spread faster.

2

The personal experience of a friend of mine (Xiaohong) gave me a lot of inspiration.

Once, she got a membership card in a beauty salon, and at the same time received a thank-you letter and three VIP cards.

The contents of the thank-you letter are as follows：

Dear member, thank you for becoming a VIP customer of our beauty salon. Now I am giving you three VIP experience cards. You can give her the VIP card and come over to spend with the card.：

1. You can experience the package item of 198 yuan for free

2. If your friend becomes our VIP member, we will give you the same discount as your friend.

In other words, if your friend has a VIP and has a discount of 500 yuan, then you will also enjoy a discount of 500 yuan.

The first day of the autumn housing exhibition of Shanghai's “Holiday property Market” is very popular

I asked Xiaohong if he would like to give the card to a friend as mentioned in the letter.

She said, yes.

Xiaohong said: First of all, their products and services are really good. Even if there is no discount, I would like to recommend a friend to take a look; secondly, the experience is free, and it is considered to pass the time by taking a friend as a companion. If she is also satisfied with the VIP, we both have discounts, so why not recommend it?what?

Let's analyze the business strategy：1 old customer with 3 VIP cards, if all of them are sent out, then 3 new customers can be brought in, and the customer will achieve a 3-fold growth, and the new customer can continue to pull new fission!

3

The same marketing strategy can also be used to enroll students.

Principals can use this method to write thank-you letters, make course experience cards, find opportunities to send them to parents who pick up and drop off their children, and inform them of the experience method.

According to the test results, results can be seen in about 1 week, and there are more than 10 new students who have come to experience one after another in 1 month. Of course, courses in different subjects will also produce different results.

This time, I will introduce the small method of enrollment to this place first, and practice the truth. No matter how much I say, it is better for the principal to practice it in person.