The expansion of the institutional market needs to be carried out for a long time, and the normalization of enrollment must be adhered to. Share with you today3 easy-to-use and easy-to-use enrollment marketing methods。

1. Community enrollment marketing.
Community enrollment marketing usually establishes a group through WeChat or QQ to connect all students' parents and output value, so that students and parents can gain certain benefits in this community and are willing to stay in this group, and then give them the resources to purchase course products through continuous output value.
The biggest feature of community marketing isprecise, Can increase the stickiness with parents and make communication more direct.

However, the operating cost of community marketing is relatively high, the rules of the community must be customized, and managers must also ensure a certain degree of activity.

Provide some valuable services in the group, promote community activities, gain user trust, and then carry out conversions and transactions on this basis.

2. Enrollment marketing in the circle of friends.
Marketing in the circle of friends refers to the release of product or event information, discounts, etc. directly through the circle of friends. Use the acquaintance relationship chain for fission dissemination and sales. The advantage of circle of Friends marketing is that the cost is low, but frequent retweets will disgust parents and cause the loss of students.
The way of marketing in the circle of friends is very simple, but there are also some complicated ways to play.

For example, some fission tools such as grouping, assistance, and distribution will be used. The most common and easiest way to play is to “give gifts” by retweeting and collecting likes.
3. Recommend enrollment marketing.
The prerequisites of recommendation marketing are word of mouth, service and quality. This is an issue that needs to be considered when educational institutions develop to a certain extent.

Therefore, under the premise of developing courses, we need to carefully polish the course products so that the course products can be spread by word of mouth among students. Or you can stimulate referrals for enrollment by issuing benefits, thereby stimulating the enthusiasm of students' parents to introduce referrals.

Under the epidemic, private kindergartens are experiencing unprecedented difficulties and pressures. The pressure from competition in the industry, the difficulty of survival from rising operating costs, the decline in the birth rate, a series of chain reactions and the follow-up effects of the epidemic have forced kindergarten investors and directors to pay great attention to the matter of “enrollment”.

If you want to survive, you have to enroll, and if you want to enroll, you have to find a way to enroll!

The more you are in a crisis, the more you must sort out your ideas, develop your ideas, and find a way out, and you must continue to inspire yourself to come up with more good ideas, good ideas, and good ways to enroll students!

Today, the Xiaobian of the parent-child teacher communication service platform has sorted outThe content of kindergarten enrollment will be transferred to kindergarten investors, directors and friends, hoping to inspire your kindergarten enrollment ideas. Let's take a look~

Kindergarten's strategy for online enrollment

Under the epidemic, the era of “cloud” has been brought closer to us! Without leaving home, he is doing all kinds of things, including education of course.

1. Multi-platform selection

Kindergartens can use major online platforms for publicity, and WeChat groups and circles of friends are commonly used channels for internal and external publicity.

In addition, Douyin, Kuaishou, Video Number, local community network, Youku Video, Himalaya APP, etc. are all channels for kindergartens to publish kindergarten pictures, audio and videos for publicity, and it is also the best way for kindergartens to quickly obtain potential students. Source.

2. Selection of content

Entering the platform is the first step, and a variety of promotional activities are needed to attract customers and increase traffic in the follow-up.

For example, you can regularly post story sharing, handmade activities, painting activities, parent-child sports and other themed activities on the platform every day.，Attached to the back is the QR code of the kindergarten enrollment group and the phone number of the enrollment teacher to attract potential new parents.

Make a promotional video：Introduce the educational philosophy and teaching qualifications of the kindergarten, and show the advantages of your kindergarten in many ways.

Daily activity display：Collect cases of previous teaching activities in kindergartens and present them online in many ways.

Online interaction：For the choice of kindergarten, parents will respect their children's sense of experience more, and it is a good choice to carry out online interactive activities at regular and fixed points.

Kindergartens can carry out demonstration activities based on the age characteristics of children. While enhancing children's interest in learning, they can also better present the educational philosophy and educational teaching level of kindergarten to parents.

Targeted home education services：Through WeChat groups, circles of friends, Douyin and other platforms, we can link and interact with parents to help them solve their concerns, such as what should children prepare for admission to the school? How to scientifically survive the anxiety period of young children? How to help children quickly adapt to kindergarten life?

“Cloud” help and communication in the form of pictures, audio or videos, as well as parenting questions and answers in the group, parent-child interactive games, etc., have become a way for kindergartens and parents to link and interact.

In the organized, planned, serviced and professional online interactions and exchanges, parents have a deeper understanding of the kindergarten, as well as the curriculum, philosophy, teacher literacy, kindergarten refined management and home service, etc., have developed trust and love.

How to maintain online intended parents?

When kindergartens attract prospective parents into the enrollment group through a variety of publicity methods, how to effectively establish connections and activate the high-quality content of parent members in the group is the key to display the brand image, increase viscosity, and promote registration.

1. Empathy

Whether it is activity design or communication skills, we need to learn to think in empathy.，Deal with problems from the perspective of parents and young children, so as to be caring for young children and treat each other with sincerity.

2. Visualization of the epidemic prevention process

The normalization of epidemic prevention is the trend of life in the future. The park should do a good job in body temperature monitoring, cleaning and disinfection of children, teachers, and staff, and strict logistics and health care measures.Summarize and publicize the records so that parents can see the importance and intentions of the kindergarten in the work of health and epidemic prevention, and they can send their children to the kindergarten with more confidence.

3. Garden experience

Kindergartens can be based on local epidemic prevention and control policies，Carry out experiential garden tours in batches and one-on-one.

You can lead parents and children to visit the outdoor kindergarten and classroom environment, get to know the teachers, taste the kindergarten meals, and get acquainted with other kindergarten facilities and surrounding conditions.

4. Build the image of an excellent kindergarten teacher team

Show the excellent team of teachers in kindergarten, you canLet parents better understand the professionalism of kindergarten teaching and childcare and the professional responsibility of teachers.

For example: teachers' talents and teaching ability display materials for publicity, and create an IP image of a gold medal kindergarten teacher.

This is an era when the whole people are widely publicized, and it is an era when everyone is the media.

You have to say it out loud, and let your customers know more of your strengths and strengths, so that your parents can be full of expectations and good feelings for you, so as to choose you and work with you to accompany your children through kindergarten life.