7 ways to enroll in training institutions：

1. Cross-industry cooperation
Cross-industry cooperation is a relatively common method of joint enrollment, but many training institutions do not use it well, mainly because of the following two points.：
First: The event design is not interesting or interest-driven for the customer group.
Second: Some cooperative training institutions have not fully promoted their activities.
For example, an English training class can take advantage of Halloween and Christmas as theme parties. Generally, schools always fall into a misunderstanding that this kind of activity only invites old students. After the event, except for maintaining old customers, there was no other effect. So this kind of activity can send an invitation card to every child and invite his classmates or friends to school to participate. Parents have a high degree of participation in this kind of activity, and the probability of the old generation and the new generation is greatly increased.
If you want every organization to do its best to promote activities, you need to plan in advance, such as sharing the cost of the activities and sharing the list of activities. All have selfishness, and it is difficult to have popular enrollment activities.
2. Advertising
In the past two years, the offline media environment has also undergone great changes, and the previous newspaper and television advertisements have become ineffective.
Generally, a training institution covers a radius of 5 kilometers, so it can do outdoor advertising in small areas within 5 kilometers of the surrounding area, such as communities with kindergartens and primary schools, which can cover accurate customer groups. In addition, you can consider new types of online media resources, such as the surrounding large shopping malls, whose fan base is very accurate. If the budget is relatively small, you can do exposure in a cooperative manner. Remember to make headlines for new media advertisements. The effect of the second article is far less than that of the headline.
Television broadcasting is already a non-mainstream form of media. Except for large brands, which are used for brand promotion, it is not recommended for other extension agencies.
3. Offline activities
Marketing personnel of training institutions should formulate marketing nodes for the whole year at the beginning of the year, such as Mother's Day, Father's Day, Children's Day, enrollment activities two weeks before summer vacation, Mid-Autumn Festival, National Day, Double Eleven, Christmas, New Year's Day, and enrollment activities two weeks before winter vacation. These nodes can take advantage of the opportunity to do activities.
Planning analysis：
On Mother's Day, you can do a gift-giving activity for your baby to give gifts to your mother, mobilize your mother to participate in it, and your parents have a sense of participation and their feelings for the organization will be greatly improved. Christmas is suitable for most businesses to do fun activities, while investment activities during the winter vacation need to be two weeks in advance, otherwise other institutions will take the lead.
4. Online activities
There is a basic premise for doing activities to pull old students and parents down the line. As the original seed users, these customers spread the brand of training institutions through online activities. The commonly used fission methods of nuclear elephant interaction include bargaining for recruiting new students, and the use of red envelopes for renewal of old students. Differentiated plans should be formulated for different activities. Most of the online activities of many businesses are self-promotion methods. They do not consider what the customer group can get, and only by analyzing from the user's perspective can they plan explosive activities.
When online activities are done, they can not only enroll students, but also get enough exposure in the local area when used properly, which will greatly increase brand awareness. The most important thing to pay attention to in a good event: whether it attracts users and whether the coverage is wide enough. If there are fewer users in the initial launch, you can consider launching vertical self-media, local maternal and child groups, and owner groups to promote.
V. Word of mouth
Word-of-mouth referrals are an important source of enrollment for small and medium-sized training institutions. In most cases, training courses wait for parents to naturally refer them. Parents from this source may choose to pay the fee before they have tried the course. Because I already have friends to endorse. What training institutions have to do is to encourage the introduction of old customers and introduce specific incentive policies. Although some parents don't care about prizes, it is best to reward parents after they are introduced. Only in the long run can we make a good reputation. There is a chain brand, and the focus of all enrollment methods is to introduce referrals.
VI. Channels
Enrollment channels need to be maintained. There are many such channels, but the quality is generally not high. If it is simply to buy customer information, the conversion rate of the e-marketing team in this direction is currently relatively low on average.
Seven, the network
Online enrollment is easy to operate and has wide coverage, making it the most cost-effective publicity model. The method of online enrollment includes cooperative websites, search engine promotion, and WeChat marketing.
      Site-wide SEO requires high team requirements and large investment, which is not suitable for small and medium-sized training institutions. Looking for free online media resources, such as the soft-text publishing of accounts such as Baijia and Sohu, Baidu Search has a good ranking. In addition, you can post course introductions and institution introductions in large local post bars, which are conducive to enrollment.

Recruitment copywriting in the circle of Friends of training institutions：
Petted children are dangerous，

The child who took it out was domineering，

The child who is used to it is wayward，

Delicate children are fragile，

The typed child rebelled，

The scolded child is confused，

The forced child is out of line，

The child who grinds out is strong，

Hard-working children are sensible，

The tradition of children taught，

The child who broke out was brave，

The child who fought out succeeded，

Praised children's self-confidence，

Condone the arrogance of the child.

What is the work content of the admissions teacher consultant of the training institution?
Admissions consultant teacher job responsibilities
Position responsibilities：
1. According to the high-intention resources provided by the company, contact the prospective students by phone, WeChat, and QQ to complete the sales work.
2. Update and feedback the follow-up status of prospective students in a timely manner, and record the system；
3. Complete the daily work plan on time and interview students；
4. Maintain good communication with customers, grasp customer needs in real time, and recommend reasonable training programs.
5. Maintain a good relationship of friendship and ensure the continuity of student services. It belongs to consultant marketing.

What is the admissions brochure of the training institution?
1. The admissions brochure introduces the basic situation of the school, is an important basis for students to understand the school and apply for the exam, and is a more credible information about the school.
2. There will be courses offered by the school, application conditions, application schedule, contact information, etc. in the brochure. In the enrollment publicity, the enrollment school must regulate matters such as name, address, category, level, major, and what kind of academic certificate to issue in accordance with the content approved by the examination and approval authority.