Nowadays, many art education and training institutions will reach a bottleneck period after operating for a period of time and encounter various problems. To alleviate operational risks and realize the long-term operation of the organization, these problems must be dealt with and resolved.
For art education and training institutions, common operational problems and solutions are as follows:
1. How to build a stable faculty team
Generally speaking, training institutions had no experience at the beginning of their establishment, and most of them had varying levels in recruiting teachers. After operating for a period of time, as the scale expands, it will have a certain impact, and outstanding teachers will come here. If the relationship between old and new teachers is not handled properly, there will be some friction, and if it is serious, there may be a loss of teachers; in addition, after some teachers have experience and become the backbone, they will swell a little and put forward higher requirements. If they are not met, they may leave or be poached by other institutions, which will cause instability. Factors.
Coping points
01
Standardize the employment process. When signing an employment contract, it is required that the contract period, deposit system, probation period and salary payment time and other content involving vital interests should be clear. If you leave halfway, you will have a greater economic loss; For some special industries, you can also supplement the signing of confidentiality agreements, etc.;
02
Focus on cultivating outstanding teachers. 2-3 (or more) core teachers must be selected to meet the standards in terms of professional level, character and stability, forming a backbone force that is motionless, and responding to their tilt at the spiritual and material levels, so that these backbone teachers have a sense of belonging and accomplishment.;
03
Improve team cohesion. Work harder to improve the cohesion of teachers, such as gift arrangements for New Year's holidays, dinners and excursions, and timely payment of wages, etc.;
04
Pay attention to the further study of teachers. Appropriately increase the number of training teachers. Large and small activities, including performances and competitions, are planned and hosted by teachers to cultivate the team into a high-quality team of teachers.;
05
Prevent it before it happens. For individual teachers who have shown signs of shaking, analyze the reasons. If it is an internal management problem, they should be corrected in time, and they should be understood and moved with affection. It is necessary to eliminate misunderstandings, solve doubts, and stabilize them.
2. How to break through the bottleneck of enrollment
Most training institutions have recruited 100-200 students after one stage of operation, but it seems difficult to break through if they continue to develop. If this number of people lingers, first of all, there is no way to talk about efficiency. Moreover, the mentality of teachers and employees will change, so expanding the scale of enrollment isThe only way to go.
Coping points
01
Innovate on the basis of the original model. Analyze the recruitment method of existing students to see if this method has the value of reuse;
02
Teaching and activities are both hands-on. Pay close attention to the quality of teaching among existing students, organize corresponding activities, and use parent-teacher conferences to influence people around parents so that students and parents can bring new students to audition. If the registration is successful, appropriate rewards can be taken.;
03
Rational use of school resources. Judging from the operating experience of most training institutions across the country, those that have done particularly well are the result of combining enrollment with schools. Adopting “lecture sessions”, “free dance teachers”, “open classes” and even “free tuition for students with poor foundations” are all effective channels for combining enrollment with schools.
3. How to increase the renewal rate
There may be the following reasons for the loss of students: the teaching level of teachers is too low, the professional level of students has not been significantly improved, teachers change frequently, the school is too small, parents want their children to change the environment, school management lags behind, attracted by other better training institutions, etc.
Coping points
01
To provide students with multi-faceted value-added services. For example: eligible institutions can set up small clubs (free for students), once a week school-based course counseling (which can be carried out for 1 hour after the completion of the main course, which can effectively improve students' professional performance in school), and hold regular outdoor activities; establish a WeChat group for students, free after classCorrect errors and answer questions for students, etc.;
02
Stable teachers. Strengthen the emotional communication between the teacher and the students. After the teacher is sure, don't change easily. The students recognize that the teacher is the basis for class renewal. This requires the teacher to have a strong sense of love and responsibility.;
03
Arrange the exam reasonably. A high school entrance examination can be held in the middle of each semester. One is to test the teacher's teaching effect, and the other is to strengthen communication with parents.;
04
Prepare for parent-teacher meetings regularly and carefully. Enhance parents' sense of identity with training institutions (teachers are specially recruited to be responsible, and strive for innovation in form and content. Teachers show teaching clips, plan interactive games, and show students' talents. Parents of outstanding students can talk about it, invite relatives and friends to participate, and enjoy discounts for on-site payment and renewal, etc.).
4. How to enhance brand influence
The big cake of art education and training is being favored by more and more Chinese and foreign brands and strives to get a piece of it. The increasingly competitive market environment at home and abroad has posed serious challenges to every art education and training institution. The brands of training institutions that enter the market, especially chain institutions, have their own distinctive characteristics and advantages. However, “Practice hard internal skills, take a deep look at teaching, and improve reputation" is any one.What training institutions must do if they want to “rule for a long time”. Therefore, to enhance brand influence, the core is to pay deep attention to education.
5. How to deal with the problem of capital investment
According to one's own investment plan and financial strength, it is planned to use it step by step. Training institutions invest a lot of funds in the initial stage of operation. It is necessary to distinguish which ones must be invested and which ones can be slowed down, and strive to avoid the situation of capital outages. Only by carefully planning the funds can we be at ease.
It should be said that a considerable part of the training institutions that have been in operation for one year have not yet gained a foothold, but it is about time to renew the management fee. This is also a time when the training school hesitates. At this time, it is very important to analyze the situation correctly, look to the expected prospects, and strengthen confidence.
Training institutions that have been in operation for more than one year will be divided into different grades. They are well-managed. Training institutions of a certain scale are no longer so strong in obtaining headquarters services. A more mature management model has been formed within the organization, but there is still a need for a good one in seeking experience from excellent training institutions.A communication platform; and for the operation of general training schools, there must still be many problems. The problems in teacher management, business ideas, enrollment channels, etc. are relatively concentrated. The main problems should be analyzed, the right medicine should be taken, and suggestions should be made, and efforts should be made to get out of the predicament within a certain period of time.
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