The special situation occurred in 2020, and it intensified rapidly during the Spring Festival, resulting in a delay in the start of school. Subsequently, various office software once became the most popular software. In addition to primary school students collectively giving a star, corporate WeChat also plays an important role.

At present, the number of WeChat customers of enterprises is concentrated in the education industry, which can be divided into school education and training institutions. Compared with school education, training institutions are more used in corporate WeChat and CRM management of training institutions are the best examples.

CRM management is an abbreviation for customer relationship management. It refers to the use of corresponding information technology and Internet technology to coordinate sales, marketing and service interactions between enterprises and customers in order to improve their core competitiveness, improve management models, provide customers with interaction and services, attract new customers, retain old customers, and turn existing customers intoLoyal customers.

Compared with CRM management in other industries, CRM management issues in educational institutions are mainly concentrated：

1. Drainage is difficult

Drainage is the biggest problem faced by education and training institutions in the enrollment stage. Many institutions lack a complete admissions management process. They want to suck fans quickly, but they don't know how to implement it. They can promote many channels, not face-to-face.

2. Weak degree of conversion

At this stage, many institutions are in trouble: they have done a lot of activities and have students, but they don't know how to transform them. "; The pearl is falling in the dark";, resulting in a low degree of conversion of students' clue resources, and even potential loss of students.

3. Low willingness to return

The largest consumer group of teaching and training institutions must come from the most valuable and loyal old customers. Many students will study in a certain institution for several years. The problem at this stage is that it is difficult to guarantee the renewal of old students, the loss of old students, and the low willingness to return.

So how can education and training institutions be better realized? What about CRM management?

1. Introduce and adopt CRM enrollment management system for comprehensive management

2. Combine corporate WeChat with CRM management system

After all, corporate WeChat has a strong advantage in collaborative communication. The CRM management system is good at enrollment management, and the combination of the two can achieve the effect of 1 1>2.

CRM for training institutions Baibaoyun has specially launched the actual needs of an education and training system that can support the docking of corporate WeChat. The CRM management system aims to enable training institutions to do a good job in enrollment management and communicate smoothly, so that the entire training institution can work easily and quickly.

 

What problems can be solved by using the enterprise WeChat to connect the education and training CRM management system?

1. Optimize the admissions process. Through the input function of the form tool of the CRM management system of education and training institutions, it is convenient for admissions managers to quickly add, delete, check and modify admissions leads, collect and organize leads, and realize the drainage of admissions.

 

2. Realize the transformation of student resources. The CRM of educational and training institutions helps teaching and training institutions establish a dedicated management system CRM to collect and organize more interesting student clues to promote the rapid transformation of potential students.

 

3. Realize personalized marketing. Baibaoyun takes advantage of the unique advantages of intelligent management system to provide targeted student service tracking for teaching and training institutions, record the intentions and behaviors of different students, and promote the agency's promotional personnel to adopt different marketing methods to provide a clue basis for follow-up visits and follow-up.

 

With the development of the education and training industry, many institutions have adopted CRM very early. As we all know, the combination of the management system CRM management system and the enterprise WeChat will bring better results!