How can training institutions engage in activities to attract people? (Training institutions promote activity plans)

The biggest headache for education and training institutions is not teaching but enrollment. When they encounter large-scale holidays, they want to do wave activities to attract students and don't know where to start. What's more, there are tens of millions of enrollment plans, and there are so many methods that they don't know how to choose. ?

Xiaobian has sorted out three practical enrollment activity plans for current educational institutions for everyone, and pay serious attention to and study! Help everyone successfully enroll in school~

1. Push + fight class

The effect of simple traditional push is limited. Only by combining the Internet and using offline + online methods can the effect of detonating enrollment be achieved. How to do it? Let's take a look at the flyers that others only sent out 200 and recruited 160 experience class students.：

Design ideas：

1. The flyer is only worth a few seconds, and the display content is limited.
2. It is necessary to attract the attention of parents in a short period of time to make them interested in learning more.

Practical operation：

1. Publish a group purchase of the course. The details of the course include registration discount + forwarding reward + institutional strength display.
2. Extract course discount information and make a promotion leaflet. The main points of the single-page design are as follows：
The first step: Print the QR code to facilitate scanning for registration and forwarding, and quickly expand publicity.
The second step: the single-page design should be simple and easy to understand.
Two words: give, to provide consumers with valuable things.
It's best not to appear on a single page for major awards, faculty teams, etc. For customers, they don't care too much about what happened to you in the past, but what you can bring to him now.
The theme of the single page is clear: the LOGO is clear, so that customers can know what your school is doing at a glance, and the part of the single page in the customer's hand is left blank.
Step 3: The style is humorous and funny
A single page makes customers interested at first glance, recommends a humorous and funny style, and gathers customers' attention.
Step 4: Single-page content analysis
1000 yuan course 99 yuan experience: When you see the number, it will give people a sense of impact (multiple 0s). When the parent sees the course, he will feel that the course is valuable, and he can benefit from it.
100 places are quickly snapped up: attract parents who are really in need, and the clockwork is good to give parents a sense of urgency.
On-site registration and forwarding gifts: Do it again when you are hesitant to enroll in class.
Prepare a series of gifts. The types of gifts are mainly liked by parents, especially the elderly who pick up and drop off their children. Give a gift worth 88 yuan, and parents can still get a gift of 88 yuan when they pay 99 yuan. They will feel that they will not suffer any loss.

2. Parent-teacher meeting

Parent-teacher meetings are another effective way to renew class enrollment. How to have an efficient parent-teacher meeting?

Let parents see：

Decorate the institutional environment and enhance the first impression；

Showcase members' baby works or group performances, and at the same time introduce the upgraded curriculum system in the next stage.

Let the parents say：

First, parents who have effective family education can be asked to talk about some of their experiences and practices.
Second, it is possible to discuss the problems that are common among students at present.
Third, you can ask them to talk about their suggestions or opinions on the school and the teacher's work.
Fourth, students and parents can be allowed to have a dialogue and talk about their respective puzzles and thoughts. This will greatly touch the hearts of parents and students and enhance understanding.

Teachers report on teaching results and let the results convince parents that it is the most effective way for parents to renew their fees.

Contemporary class teachers should pay attention when reporting the class situation：

1. Avoid Yiyantang. It should be the joint participation of multiple roles. Students and teachers can be invited to report together.
2. Any issues involving a small number of students are not a hot topic for most parents and cannot resonate with most participants. Try not to talk about it.
3. In individual conversations with parents, pay attention to a little art. The advantages of students should be magnified, and the disadvantages of students should be reduced. Praise more and criticize less.

In short, as long as the guidance, communication, coordination and cooperation are correct, the goals of the center and the family are the same, and the two educational forces are twisted into a rope, the effect of education will be improved.