Art class enrollment Planning Plan——How to create an instant detonation, continuous and effective art class enrollment planning event, what should I do specifically? Follow these 3 steps and start the battle for local students!

The first step is to analyze the current situation of the art class

Analyze the advantages, disadvantages, opportunities and threats of the training courses in many ways, to further understand the resource advantages and shortcomings of the training courses, and to understand the opportunities and challenges faced by the training courses.Art class enrollment Planning PlanProvide the basis. See the analysis below for details：

1. Advantages of art training courses

(1) The training course has been in normal operation for X semesters, and various teaching resources (equipment and teacher resources) have been completed.；

(2) During the business period of the training course, there have been a group of students and some customer resources have been mastered.；

(3) After communication, the training course has a more favorable admissions policy (word-of-mouth publicity).

2. Disadvantages of art training courses

(1) The location of the training course is relatively remote, located behind the commercial street, with low visibility；

(2) The training course was established not long ago, but it is not well-known.；

(3) Affected by urbanization, it is impossible to advertise directly.

3. Opportunities for art training courses

(1) Society needs comprehensive talents, and the requirements for people's comprehensive qualities are increasing day by day.；

(2) Parents are becoming more and more demanding on their children, hoping that their children will be versatile and win at the starting line.；

(3) Fine arts belongs to art courses, which are relatively interesting in themselves and easy to attract students' interest.

4. Threats to art training courses

(1) Peer competition. Other peers have been in class for a longer time, have a higher reputation, and have a larger number of classes.；

(2) Affected by the economic crisis, families in addition to the necessary development of their childrenSupport, will be more cautious about other expenses.

The second step is the analysis of the influencing factors of the target group of the art class

①Learning interest is the key.

②parent support is the key point.

③The environment is accentuated to guide.

④The teaching environment of the training course is stimulated.

⑤The teaching strength of the training course is the backing.

⑥Training fees to promote.

The third step is to formulate a specific publicity plan for the art class.

1. The theme of the event: A small brush, a big world!

2. Activity location: community, square

3. Activity time: on normal working days, choose the square to carry out; on weekends, choose the community to carry out.

4. Activity content：

(1) Free sketching on site. At the event site, passers-by, parents and children who come to consult will be given free portraits of their heads for free, and the portraits will be given to them after they are painted (taking into account the cost pressure, depending on the situation, the portraits can be charged a fee of 1 yuan/piece; in addition, in order to better expand the publicity effect, you canAdd the information of the training course to the drawing paper, such as: xx training school, consultation phone, etc.). This link is mainly to confirm the strength of the training class and reassure parents. In addition, this link can also attract passers-by to watch and attract the interest of passers-by.

(2) Interactive mini-games. You can prepare some small games suitable for children to play in advance, such as：

“Let's find the differences": Draw two very similar paintings, let the children find out the differences in the paintings, assuming that there are a total of 10 inconsistencies, find those with more than 5, and give a small gift as a reward.；

“I am a little painter”: You can put an apple on the desktop and let the children draw apples together from different angles. The prescribed time is 3 minutes. After the time is up, you can give small gifts according to the children's painting situation.；

"Puzzle": Fold a picture (printed or hand-painted) in half and tear it into 16 small pieces, and return it to the original picture in 2 minutes. If it is completed within the specified time, a small gift will be given. The main purpose of small games is to attract children, increase children's interest in fine arts, and at the same time, by attracting children, to achieve the purpose of retaining parents.

5. Other preparations for the event：

(1) Instructional video clips.

(2) Display of student works.

(3) Display of the teaching environment of the training course.

(4) Leaflet.

(5) Publicity booklet.

(6) X display stand.

6. Personnel arrangement：

The event can be arranged for 4 people. The specific division of labor is as follows：

The first person: responsible for the free photo of the scene；

The second person: responsible for children's interactive games；

The third person: responsible for the explanation of the displayed works and the training course；

The fourth person: responsible for registering interested customers and supplementing the first three when they are too busy.