Early education, that is, early education, refers to educational activities from the birth of a child to before receiving primary school education. This activity is based on the characteristics of the child's physical and psychological development, targeted guidance and training, to lay a good foundation for the development of children's multiple intelligence and healthy personality. The early education group in China is mainly infants and young children who have not attended primary school, that is, the population of 0-6 years old.

My country has always had a tradition of valuing education. The family concept of “no matter how hard you work, you can't educate hard, no matter how poor you are, you can't be poor children” is deeply rooted in the hearts of the people, and the current 4+2+1 family structure makes children gradually become the focus of the family. The center of gravity. At the same time, accompanied by the pressure of further studies, employment pressure, and competition psychology, the family's investment in children's education gradually moved forward at the beginning of the period.

The concept of early education originated in Europe and the United States. In the 1980s, many institutions specializing in providing early education services to families appeared in Europe and the United States. Local early education institutions in China emerged around 1998, and overseas early education brands probably entered the Chinese market in 2003. Now, with the opening up of the two-child policy, there are more and more newborns. At the same time, the improvement of parents' awareness of early education in the 1980s and 1990s has greatly contributed to the development of the early education market.

After more than 20 years of development, the domestic early education industry has gradually matured. So, what are the current early education brands that deserve attention? The latest ranking of early education brands in 2022 has been released, and the early education brands on the list have won the recognition of the market.

Early education Ranking NO. 1 sports baby

Since its establishment in 2008, Sports Baby has sub-brands such as parent-child early education “Sports Baby”, infant and child care “Mumi Daycare”, family online early education “Peer PayPal”, Fengyun Media, and Betobang Vocational Education. Sports baby has nearly a thousand offline centers in more than 200 cities across the country, and the early childhood education animation and MV produced have been broadcast more than 30 billion times across the Internet. With more than 2,000 independent intellectual property rights, it is the company with the most independent copyrights of early education enterprises today. It has won hundreds of social honors such as “national high-tech Enterprise” and “Beijing Innovative Headquarters”, “China Association for the Promotion of Industry, University and Research Demonstration Enterprise for the Integration of Industry and Education”, “The Most Influential Children's Brand”, “the Most Powerful Education Group” and so on.

Sports baby has formulated and participated in a number of industry standards, and has trained more than 60,000 early childhood care practitioners in total; it is the selection and delivery unit of the Ministry of Human Resources and Social Affairs [the first batch of Technical Education and Vocational Training National Education Guidance Committee] 2 members (the only one for preschool education), the Ministry of Human Resources and Social Affairs [the first batch of Vocational skill level recognition question bank development unit]The only development unit of the national examination and evaluation question bank for child care workers and caregivers; the deputy editor-in-chief and editorial board unit of the [National Standard Textbook for Child Care] led by the Ministry of Education and the Health Commission; successfully applied for the national new occupational types “child development instructor”, “Child sensory integration trainer”.

Early education Ranking NO. 2 Beautiful Jim

Meijim focuses on three types of courses: animation, art, and music, emphasizing the concept of “non-competitive” early education. The high unit price of customers and the strong first- and second-tier markets are Meijim's dominant advantages, but the same problem is the lack of updates and iterations in the introduced courses. The Chinese headquarters only has teaching and training without a teaching and research department. The actual focus is on children's fitness and weight loss as the basis of large-scale sports courses.

Now Meijim's course packaging, store management and control of franchisees in to C are the objects of many early education brands scrambling to imitate learning, but whether Chinese parents are willing to continue to pay for teaching content that "does not match the quality and effectiveness", and can Meijim use the high rent to capture it?The location of shopping malls and the huge marketing costs can support the development of the next decade in the face of high labor costs. Whether there will be new actions due to the crisis, let us wait and see the changes.

Early education Ranking NO. 3 Campbell

Campbell is an early education brand from the United States. In June 2016, it was acquired by ZEAVION Holding for US1127.5 million. Campbell adopts a full set of American teaching concepts and tutorials, with a comprehensive system. The main courses are music education, music, and art. Among them, the main courses are music education and music. For example, music education classes mainly rely on hardware and venue space; music classes mainly focus on experiencing various music styles. Campbell's mainly focuses on foreign brands. Its teachers are all local teachers in China. The teachers are mainly graduates from foreign language colleges and universities, and the English foundation is not bad.

As mentioned above, Campbell's early education courses mainly include music education, music, and art, focusing on music education and music classes. From the data on Campbell's official website, it is understood that Campbell's early education is mainly aimed at children from 0 to 5 years old. The longest age of the course is 6 months and the shortest is 3 months.

Early education Ranking NO. 4 red yellow blue

Red, yellow and blue are the brands that were founded earlier in local early education institutions. Honghuanglan originally started as a Tiandou Paradise, and later introduced a parent-child park project. At present, in addition to the opening of parent-child parks in various places to provide early education services, kindergartens are also opened. There are many names of early education courses in red, yellow and blue, mainly parent-child courses, music courses, language courses, and thinking courses. The main courses are in cooperation with other professional institutions, and the teaching system and tutorials are provided by third parties.

Early education Ranking NO. 5 Yuebaoyuan

We are committed to developing the potential of our baby in all aspects of sports, music and art, and helping children aged 0-8 grow up. Yuebaoyuan opened its first flagship center in Beijing in early 2010. The national franchise chain was fully launched at the end of 2010. At present, Yuebaoyuan has nearly 400 professional early education centers in China.

Early education Ranking NO. 6 Small sports hall

The head office of the Little Gym is located in Phoenix, Arizona, United States. It was founded by Robin Weiss in Washington State in 1976. It is a global leader in the development of children's motor skills and comprehensive abilities. It currently has more than 300 teaching centers in 21 countries and regions. In 2010, The Little GymOfficially entered China, and the headquarters of China is located in Shanghai.

Early education Ranking NO. 7wanda Baby King

Wanda Children's Entertainment Co., Ltd. is a platform company invested by Wanda Group in China's parent-child family cultural and creative entertainment industry. In order to create a deeply popular animation theme image, the largest online parent-child interaction online platform, and China's largest and most influential innovative animation parent-child paradise, Baby King has set up an exclusive animation theme atmosphere. The four major spaces and six business models create a dream space for children to truly enjoy, with membership marketing as the core, and provide Chinese children with a one-stop service on the growth ladder.

Jungles, snow-capped mountains, trojan horses and picture book worlds, the fantasy animation amusement kingdom allows children to have more fun. The unique play guidance system allows children. In playing, not only gain joy, but also gain growth.

Early education Ranking NO. 8 New baby-friendly

Founded in Shanghai in 2003, New Baby-friendly was the first to introduce Montessori education to China. Its main business is to provide special curriculum training, parent-child games for young children, and early education courses for kindergartens across the country.

Early education Ranking NO. 9 Montessori

Montessori is an early education brand owned by Shanghai Montessori Education Group. On the basis of the introduction of Montessori courses, it has systematically studied the development of the western early education industry through a number of key institutions such as The Chinese University of Hong Kong, St Andrews (University of St. Andrews), and Beijing Normal University, aiming at the current situation of the Chinese early education market., An early education institution tailored for children aged 0-6 in China.

Early education Ranking NO. 10 Oriental baby-friendly

It is also a local early education institution, and it is currently the only local early education institution that can compete with the red, yellow and blue in terms of scale. Oriental Baby-friendly was founded in 1998 and is headquartered in Beijing.

The curriculum covers a wide range. The exploration course is basically similar to Campbell's education and music class. It mainly uses equipment to allow children to exercise and grow during games. The teaching mode is much the same, but the fee is cheaper.