First of all, everyone must know whether an art training institution is to do a single subject (dance, fine arts, taekwondo, calligraphy, eloquence, etc.), whether it is to start its own business or join others. Each has its own advantages and disadvantages. If you start your own business, of course you must have experience in the industry. If you or the other half have talents in this area, it's even better. If you join others, you will inevitably have a franchise fee, but you will also save a lot of worry. Training courses will be held from site selection, decoration, recruitment, enrollment, management, competitor analysis, etc., These brands will give you relatively professional suggestions and opinions to make up for your shortcomings. After all, no matter how good a new industry is, it will make money., It is not so easy for a novice to enter, so if you do not have experience in the field of art education, it is recommended that you choose a powerful brand to join. However, the question is again, which art institution is good, and there are so many in the market?

My school

When I was considering becoming an art training school, I chose to join the road. It took a lot of energy and time. I searched on Baidu, asked people around me, went to the city where the brand is located to investigate, went to the campus to investigate, etc., It took me about two months. In the end, I chose an organization for the output of the whole store, and the name should be represented by A first, so as not to be suspected of advertising.

Let's talk about why we chose this one. As mentioned above, I am a layman in the art training industry (I used to be a Taobao store, but I have not been able to do it in recent years. I want to invest in an art education company, and I also see the prospect of opening up the second child). I entered the industry in 11 years and caught up with the Taobao bonus. I made some money 15 years ago.Let it go, getting married, having children, buying a car, and buying a house are also a bit difficult, but not a lot. After 15 years, I obviously felt that Taobao was too competitive. When I settled the accounts at the end of 17 years, I was shocked. I actually lost money. So, at the beginning of 18 years, I had the idea of finding a new project, but the Taobao store is still in operation, but now it will be selective to burn money for through trains.Do it cautiously, not as ruthless as investing money in previous years. When I was thinking about it at the beginning, I thought that my maximum affordability was less than 500,000, and no matter how much I can do, I really can't do it. After all, I have to leave some money for my wife and children no matter what I say. (Married brothers naturally understand that no matter how big a risk they take in business, they have to ensure that their wives and children have food to eat)

A child who draws seriously

Now that the budget is available, there is a general direction for choosing a brand later. The kind of high-tech, preschool education, whole-brain development, English training, etc., requires one or two million to invest. This kind of thing is unbearable for me, and I don't understand it (Of course, I don't understand the art itself). I just want to do a more traditional and just-needed subject, such as dance, music, taekwondo, painting, etc. I live in a Tier 5 prefecture-level city. Too advanced subjects, our working people can't accept it, hahaha. 。 。

If the investment is small, we have to choose carefully. Later, after some comparison, we chose this company called A. What I like is their complete “whole store export” policy. Simply put, it is my investment. Their headquarters will send someone over to run it, and when the store is mature, I will run it., It's stable and profitable, and then leave it to me to take care of it; I don't need to do the intermediate selection, decoration, design, online/offline enrollment, recruitment of teachers, campus staff training, etc. After contacting me at that time, I was attracted. Isn't this the franchise model I'm looking for? ! Although the Taobao store has given birth to a retreat, it is still my main business. The investment in other projects can only be said to be an attempt. If it doesn't work, I still have my old business (This is indeed my original intention to be an art training school).

Later, I visited many of their school districts, and through understanding, it was almost the same as what they advertised, so I signed a contract decisively and started work! The contract was signed, and when I got home, I felt relieved.

Hot scene on the opening day

Two days later, the staff from their headquarters came over. Two people came over, these two were responsible for the location of the site. I took them around our city for two days. In the past two days, there were a few places where I felt very good and the rent was acceptable, but the headquarters staff said they were not in a hurry. Look for it again. Finally, there are two places to choose from. One is that there are three residential areas, two kindergartens and one elementary school in the surrounding area of three kilometers. The house is the facade of the community. The bottom two floors are about 500 square meters. The rent is 150,000/year. The house is relatively new. The surrounding environment and transportation are all aspects.Not bad. In the other one, there are four residential areas around three kilometers, but these four are mature old districts, two kindergartens and two public elementary schools. The location of the house is a facade facing the street, not the main road. The house is relatively old, and the environment and transportation are not as good as the first one. The annual rent is 120,000/year, more than 420 square meters. My wish is to choose the first one and look more comfortable, but the headquarters staff insists on the second house. The reason is that the primary schools and kindergartens in the surrounding area are more mature, and it is more secure to choose the source of students here. There is no way. I don't understand. I just did it, and later proved that they were right.

The house has been settled, and the following is the decoration. There are two options. One is to arrange a decoration team at the headquarters, or they will issue a quotation for the drawing of the plan. I will find the decoration team here, and they will be responsible for the supervision. I thought for a while that I should do it by myself. After all, I don't trust the headquarters very much, and there are decoration companies around me. I originally thought this would be a more cumbersome thing, but the result was unexpected. After the headquarters staff left, after about 5 days, another person, Teacher Li, came with repair design drawings and quotations. I gave the things to a friend who was engaged in decoration. The friend was responsible for purchasing and finding the decoration team, and Teacher Li was responsible for guiding and supervising the work. Instead, I had nothing to do. I remembered to go and spend the rest of the time taking care of my own business. About a week after the renovation, 7 more people came from the headquarters to be responsible for the campus recruitment and enrollment work, and to do the pre-enrollment warm-up, that is, the early publicity, the recruitment of campus teachers, and the training. The only thing is that the accommodation of the headquarters staff is a bit troublesome. Let's arrange a hotel. The expenses are too large. They don't have great requirements for this area. In the end, they rented a house, ate and stayed in a small restaurant downstairs, and talked to the boss about the accommodation standards. Every few days, let my wife ask them how they eat and live, care about it, etc. After all, they go all the way to work for us, Hehe.

Children are learning taekwondo

It took a little more than a month for the decoration. After the decoration was completed, the smell was dissipated and the formaldehyde treatment was done. At that time, when choosing materials, environmentally friendly materials were selected and paints were used as little as possible. Because children are the treasures of every family, we are still responsible for this. Moreover, Teacher Li also has requirements for this piece. In total, it cost less than 200,000 yuan.

In the end, the highlight is the opening! open! open! Say important things three times. Because the early things were done by the headquarters staff, I didn't participate much, but I was still very excited about the opening. After all, hundreds of thousands of dollars have been invested and it is about to bear fruit. There is a vice-president-level platform at the headquarters. My two friends and I are responsible for handymen, moving things and the like. Just like this, a day passed. At the end, I summarized the accounts and found that there were more than 330,000 on the account. I went. I was a bit confused at that time.

Later, the vice president said that this is the tuition fee for the school year that opened today. Now that I think about it, it was a bit cute at the time, I just kept saying thank you, you guys did a great job and so on.

Parents are queuing up to pay

We are not stingy people either. In the afternoon, I arranged for my friends to book a high-end restaurant in our local area and asked all the people in the colonel district to celebrate. After dinner, I wanted to arrange to sing. They said they were a little tired, so they went back. When I got home, I was excited with my daughter-in-law all night. It's not that I haven't seen so much money before, but that my project was so easy to succeed. 。 。

After that, the headquarters staff stayed with three people and continued to stay in the school, responsible for classes, management, recruitment of teachers, training teachers and other work. I also moved the office to the school. After about a month, the headquarters staff withdrew one after another. With this month, basically the teachers we recruited can take students independently, because they also provide process-based teaching courseware, and there is also weekly training. I am not very worried about teaching. For children, it is mainly to cultivate interests and hobbies, and they don't need too professional things. By the way, I forgot to say earlier, I have offered two courses, painting and taekwondo.

We won the competition

Now, I have been doing this business for almost a year. After a year of development, there are currently more than 300 children on the campus. After calculating the account, the total investment in the early stage plus franchise fees, rent, decoration and miscellaneous expenses was about 540,000, which was within his own expectations. The opening payment was 330,000 yuan, and another 200,000 yuan was paid in the later period. In addition to the teacher's salary for one year, the cost is still more than 100,000 yuan short of recouping the cost. Just waiting for this year's tuition income, there is no problem in recouping the cost. To sum up, the opening of an art training school over the past year can be regarded as a small experience. I feel that the three most important points are, 1. Choose the brand side. The later service determines the final result. You may not necessarily choose the most expensive one, but you must choose the reliable one. You must check it out more here. 2. Location selection is really important. A good place determines the stability of the school's student population in the later stage. 3. enrollment. The top priority, later, I knew several people who failed to join the franchise, all of whom were unable to recruit students, including the campus that invested more than two million, and finally closed down because they couldn't recruit students.