Today, the big coffee I introduced to you has 692 people in his company.

Moreover, his customer unit price is very high, 60,000 yuan, one, and he sells offline physical store products.

Therefore, today's content is super interesting.

The big coffee I introduced to you today, he runs an art education and training institution, but in their family, there is no teacher and no store. However, he can give dozens of hundreds of physical stores in art education and training across the country. Established cooperative relations, relying on localDelivery of raw materials in physical stores，It has achieved the scale of No. 600 people, the unit price of customers is 60,000 yuan, and the annual sales volume is 280 million.

The very special point is that his 692 people are all part-time, and the wages are all settled every year, making the whole operation super simple.

All use online office.

Learn this set of business model that controls traffic and controls physical stores in reverse

In fact, he doesn't own any store himself, so what are the products he sells?

It is the training of art candidates. These trainings are distributed all over the country, and each place has its own local offline art education and training institutions. So, how did he turn these offline art education and training storefronts into his own products without opening a shop by himself?

The reason is that the traffic in his hands can help these art examination training institutions complete the enrollment process.

For example, it's like, why would a hotel be willing to hang itself on Ctrip? It's because, Ctrip, can bring customers to it.

In fact, this is the logic of a CPS. It's like a social e-commerce platform. He gathers all kinds of products, Taobao, and Jingdong products in his own APP, and then develops and distributes them. Getting bigger and bigger is a kind of, upstream, gathering products together.Together, downstream, to develop customer traffic and form a closed loop.

It's just that his set is more vertical, that is, vertical.，Offline art education and training candidates, this track has been completed, with a volume of 280 million in one year.

Summarize this set of logic

1. Upstream aggregation of the supply chain of a certain sub-category

2. Downstream, start to form a traffic team as a user

3. Earn the difference in the middle

So, where will this business model go in the end?

It is very likely that when your sales account for a certain proportion of your upstream supply chain, you will choose some excellent suppliers, talk about shares, and reverse holdings.

Of course, this has something to do with the industry. So, how to solve this set of traffic? Later, I will talk about this point.

So, in what areas can this business model be applied?

In Taobao, Jingdong, and e-commerce platforms like this, facts have proved feasible. In E-commerce, this kind of very niche field is also feasible. So, is it feasible in other fields? You can deduce it based on the industry you know. The advantage of it is that you don't need to stock up on your own, you just need to focus on solving traffic problems.

Table of contents (15,000-word full version of the business model article, I want to learn four letters of my ”hello")

1. Learn this business model of controlling traffic and holding physical stores in reverse (excerpts from this article)

2. Learn this set of 1+1 growth group fission mode

3. Learn the easiest way to add people

4. Learn this refined transformation technique

5. This is the hardcore dry goods that are the core of today's course.