The author is from the parent-child business department of Meituan Education. Most of the customers I have come into contact with are also offline training, vocal music, piano, beauty and other institutions. I also talk a lot with various bosses, and I can see where the advantages of different institutions are.

The main trainees of general training institutions come from Meituan. If you solve these four problems, you can run a training institution well.

Pain point 1: The student experience class appointment could not be made, but after being reminded, it was blacked out.

Solution: The customer has made an appointment for an experience class and can't get rid of it. The organization that has done a good job will take the initiative to add WeChat, and then chat to advance the relationship. First, chat with the customer to be friends. Generally, the experience class will come over in the next 2 to 3 days to experience it. In the past few days, you can chat with customers more, so you don't have to sell hard., And then at the agreed time, ask the customer to take an experience class or come over to play, or drink milk tea and other things. At this time, it is difficult for the customer to refuse. There will be no great psychological pressure, I feel that I am here to listen to your sales pitch.

Pain point 2: What to do about the evaluation, and what to do if you get a bad review.

Solution: Many organizations basically have no ground staff, so Meituan is the lifeblood of everyone at this time. Generally, there are at least 15 reviews a month, which is reasonable, and the organization will have a high popularity, otherwise it will be a cold bench in the reviews. Be sure to grasp the number of good reviews, and write one every other day. The customer comes to experience and thinks that this customer is easy to talk, and then asks him to buy an experience coupon and write a review. Otherwise, some institutions with serious sales will easily receive bad reviews. Don't be discouraged by bad reviews. Be sure to communicate the reasons with customers. As long as they are not particularly unreasonable, customers are willing to delete the reviews. I once met a customer who gave a more expensive guitar in order to get the evaluation of the experiential students.

Pain point 3: Labor costs are high, and the monthly turnover is very high. After the salary is paid and the account is settled, I will post the money upside down.

Solution: Labor costs are high, and there are many ways here, mainly to save money from open sources.

Kaiyuan: Reduce the base salary and increase the commission. If it is a sales-led training institution, you can issue a commission on the spot after the experience class is completed, and notify all the staff in a large group to improve the teacher's will to fight.

Throttling: Here you can use the management software of training institutions to reduce customer service costs. Some institutions share a customer service in more than a dozen offline stores. In this regard, I recommend Xiaoyouyi Training System.

Pain point 4: How to manage the relationship between students and improve the referral rate.

Solution: In this regard, it is necessary to increase the benefits of referral and sharing for old students. For example, 2 referrals will be given, and 3 months of extended class time will be given, or musical instruments can be given. New students will be given a discount again, so that the introduction is very efficient when both parties are favorable.