Lanxiang's admissions advertising words：

”Tsinghua ruined your life. Peking University is poor for three generations. If you come to Lanxiang, you will become rich and handsome. You have strong survival skills and full coverage of theories. The snack street at the door is more than a dozen yuan per person. The younger sisters are goddesses. The younger sisters are super cute. The seniors are very considerate. The younger brothers are naturally dull. Men and women are nine to one. It depends on the mentality.Alumni all over the world, we are waiting for you! 。 “

Did you suddenly feel that Lan Xiang is very powerful? ？

 

The admissions copywriting is well written, and the simplest text is used to recruit the most students in the city.

Writing admissions copywriting is an essential skill for every institution. I helped to read various posters of large and small institutions online and offline, and summarized the following ”title party" routines.

Routine 1: Establish a comparison

It is human nature to love comparison. It is necessary to compare between children of the same age, and the same curriculum products should be compared. Through comparison, in order to highlight the advantages of the institution's curriculum, add weights to the scale in the hearts of parents in advance.

Title reference：

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  The same price, more classes, higher value!
  

  
  
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  Other children are memorizing words easily, and you are still struggling to "chew”!
  

  
  
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  Since you have nothing to do, just leave the child to us!
  

  
  

 

Routine two: Digital description

There are dazzling enrollment advertisements on the market, and the teaching presentation should be marked with a question mark. Use data to make copywriting more intuitive and persuasive. An otherwise bland title can be completely new!

Title reference：

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  Easily recite 3000 words in one month
  

  
  
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  80% of students can achieve 95 points in the high school entrance examination?
  

  
  
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  5 strategies to stimulate learning potential
  
  

  
  
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  10 days to make children fall in love with learning
  

  
  

Routine three: Question induction

Regarding education, parents are full of countless question marks. Just like opening inductive questions should be used more when discussing orders, asking inductive titles is easier for parents to resonate, so that they have the desire to read it.

Title reference：

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  The same is true of hard work, why are your children's grades so low?
  

  
  
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  Does it really take so much time to learn English?
  

  
  
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  How can mathematics be fast and accurate when it is a big problem?
  

  
  

 

Routine Four: Commitment to effectiveness

When parents enroll in class, they are most concerned about effectiveness, otherwise how long will the money be spent? Properly explain the benefits of enrolling in class, and there is no shortage of a good way to attract attention. But pay attention：Do not exaggerate too much or have a firm guarantee for further studies. The appearance of such content in admissions copywriting is not allowed by the advertising law.

Title reference：

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  The child who plays the piano has temperament!
  

  
  
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  I can't learn English well for a month, refund!
  

  
  
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  3 ways to make English learning as simple as "breathing”