In 2020, I have seen many new educational institutions springing up. The decoration of the doors is very particular, the area is very large, and the content of the doors is also very rich: culture class, K12, fine arts, dance, drum set, martial arts……

There is nothing they don't teach, only what you can't think of.

These institutions all have a very loud name: qi what education, ru what education, Beijing shang what education, shu education……

As a result, these brightly lustrous counseling institutions lasted for less than a year, and by 2021, they had basically disappeared. From the outside, the investment is so big and the brand is so loud, shouldn't it go out of business so quickly?

Because they are all in the form of joining, they finally fell into the pit of joining.

First you need a franchise fee, The franchise fee for the same brand turned out to be uneven. There is no standard quota. Some are 90,000 yuan, some are 80,000 yuan, and even some are 30,000 yuan. After all, you can charge as much as you give, as long as it is money, they all want it.

second，Unrealistic blind high-cost investment。 In order to make customers look forward to the idea of having more students and earning more, franchisees require that the organization area needs to be large, very large, because in the franchisee's mouth, it is full as soon as the school starts. So it's a pity that customers are really worried about “full”, so they invested a lot of money in the site selection. What followed was a large area, construction, and more investment in facilities and equipment.

Cost recovery becomes more difficult

three，I don't believe in what the franchisee proposed, including enrollment and providing a team of teachers.

As a result, when enrolling students, they just bought toys, props, and leaflets designated by the franchisee... The franchisee made another profit.

That's not all, they also sent their admissions team to continue to fool around. As soon as you come, you will recruit 500 students, or even 1,000, which will make your blood boil when you hear it. Then he proposed to spend a few thousand yuan first. They are only responsible for enrollment, but they also have to pay for meals. It makes sense when you think about it. A talent is one hundred and ten yuan, which is not expensive. They paid a sum of salary-based money first, and when they received the money, they said that they would enroll in other school districts in chronological order. Don't worry, it will be you soon.

When you are waiting for the admissions team to come again, they usually disappear with the money. Or the person in charge has an accident, and the franchisee is also looking for them.

Even the franchisee is more anxious than you.

Then there is the team of teachers. They may not be able to send teachers to your campus when the school starts. Even if they do, they are currently recruiting college students with no experience.No teacher qualification certificate at all。

I have seen a franchisee with my own eyes, and the school will start tomorrow, but the franchisee has not found a teacher. Helpless, the couple found a few young people to pretend to be overnight.……

If it comes to the above admissions problem and the teacher team problem, the franchisee can overcome it by himself, but there is a fatal problem that cannot be bypassed. This problem directly led to the closure of these institutions one after another.

That is, the franchisee cannot provide the campus with a certificate for a teaching permit. When many customers joined, they all vowed to rest assured that no one would check.

What's the result? Many school districts have not yet opened, and they have been targeted by the education department. When these school districts asked franchisees for any certificates, they only knew that they had to handle it by themselves.

The school license is not for fun. You need to provide a qualification certificate for the teacher team, and hundreds of thousands of funds are registered... The most important school districts are very large, more than 300 square meters, and a third-party department is required to do a fire certificate... ...

As a result, many institutions closed their doors in this way. At this time, it dawned on them that these franchisees were only responsible for instilling chicken soup in you with their mouths from beginning to end, and they didn't do any actual work at all. They are only responsible for emptying your wallet and can't do anything else.

When you go to them for help, the general situation is that the office location has been changed, and even the company name has been replaced with another louder new name.

Therefore, if you are not in the investment field that you know too well, don't join, let alone be too greedy. Because franchisees are more greedy than you.