What is cross-industry enrollment?
Different professions are different majors in the same industry. For example, if your own training institution does dance, then other training institutions such as fine arts, vocal music, piano, go and other art training institutions are institutions with different majors in the same industry as ours, so that cross-industry institutions can enroll students.
There are three main enrollment methods:
1. Mutual promotion of brands
Advertisements in the circle of friends between different organizations, promotional pages for mutual promotion of brands are placed at the front desk of the organization, and Yilabao from different industry organizations are placed in the parent waiting area.
2. Resource replacement
Recommend customers between the same institutions, such as exchanging WeChat messages of their respective parents.
3. Joint activities
Many institutions will hold birthday parties for children, and other activities will be added during the birthday party, such as dance institutions holding birthday parties. In the middle of the event, I want to add some painting recording sessions. At this time, you can invite teachers from other art institutions to come over for a class, and at the same time let the teacher introduceTake a look at your own art organization, this is the simplest joint activity.
The advanced point event enrollment method is to go to a shopping mall to hold a large-scale event, which requires stage, rent, and personnel costs. At this time, you can contact other training institutions to enroll for this event. This is a large-scale event co-organized.
Precautions:
1. Exclusive agreement
Make an exclusivity agreement before enrolling in a different industry, so as to avoid institutions that have already cooperated from going to other and similar institutions, which will lead to leakage of resources.
2. Recommended rebate
Students who recommend to each other must give rebates so that there is motivation to recommend between interactions.
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