In the past few years, I have contacted thousands of escrow peers and friends one after another. Some have a full life span. They have bought a car and bought a house in a few years to expand their scale. Some people have not made much progress after a few years, and some people will not do it after half a year.

Why is this? Well-done escrow classes have their own characteristics and advantages, but the common situation of poorly-done escrow classes is that there is no profit. Today let's talk about how to make an excellent escrow class. If your escrow class is not profitable, I believe that referring to the following factors can make your escrow class stand out from the surrounding peer escrow!

1. Choose a school

According to your local situation, schools can generally be divided into four categories: major local key schools, regional key schools, ordinary schools, and rural schools (schools for working children). Now parents attach great importance to their children's education, and parents with a little money or connections will find ways to get their children to study in a better school by buying a school district/degree room. Therefore, most of the parents of the major local key schools and regional key schools attach importance to their children's education and are willing to invest in their children's education.

Even though the school district houses/degree houses around key schools are much more expensive than other houses, they are still scarce resources and the tide is rising. The homework requirements of these schools are generally higher than those of ordinary schools and rural schools. Good service is based on a certain profit basis, so the surrounding escrow classes are also charged high.

Taking the Xi'an escrow market in 2020 as an example, the fee for late care (afternoon tutoring homework + dinner) near a prestigious school in Xi'an High-tech Zone ranges from 1200-2500 yuan/month, while the day care (lunch + lunch break + dinner + homework tutoring) near a school for working children in the suburbs of Xi'an that I know about.) The fee is six to seven hundred yuan/month. In other words, for the same payment, the cost difference is about 3 times. Recruiting 10 students in some areas is higher than the previous income from work, and recruiting 30 or 50 students in some places may be very profitable.

Of course, places with high fees have higher requirements for the quality of the work and the details of the service. I will explain how to do it one by one later.

2. Site location

Someone asked me before that I have a venue 2 kilometers away from the school. The rent is very cheap. I want to rent or buy a school bus to pick up and drop off. I really don't recommend this. Generally, school bus rentals are not cheap, they cost thousands of dollars a month. If you buy your own school bus, the investment will be even greater, and a good school bus will cost hundreds of thousands. If you buy an ordinary car to pick up and drop off by yourself, it is illegal transportation. The most important thing is that it is too time-consuming to pick up and drop off by car every day.

Therefore, the closer the hosting location is to the school, the better. It is best to be at the entrance of the school, and the lower the floor, the better. If the rent is appropriate, shops or self-built office buildings are best. If the rent is higher, it is more cost-effective to rent a residential unit. At present, 60-70% of the escrow classes in the industry are held in community unit buildings.

In the past few years, I have opened three hosting classes by myself, and I have also learned a lot of experience from excellent institutions. Knowing whether a venue is suitable involves more than a dozen key factors. I will write specifically in other articles! The core principle of site selection is that the closer you are, the better, and it will facilitate daily pick-up and drop-off in the future. When you get close, parents will see your organization's signboard when they stand at the door of the school. Are you still afraid that you won't be able to recruit students in the future?

3. Decoration layout (hard installation + soft installation)

The decoration layout includes the door of the institution, the ground, the wall, the division of each area, etc., which is like a person's figure. Four walls and nine districts are essential. The four walls refer to the cultural wall, the evidence wall, the photo wall, and the famous teacher wall. The nine districts refer to the reception area, the study area, the office area, the kitchen area, the dining area, the reading area, the gift area, the play area, and the waiting area.

Some people may have no information all of a sudden after reading the above. How big is this area? In fact, an area of about 100 square meters is enough. Of course, the best area for hosting is 200-300 square meters. Less than 100 square meters cannot accommodate many students, and the rental pressure of more than 300 square meters is too high. Many areas do not require separate spaces (rooms). For example, the four walls are arranged on the walls of the organization. The Ninth District is also where many areas are combined into one. I spent 7 hours writing 4,000 words before, and I specifically talked about how to do an article about the four walls and nine districts. You can take a look.

4. Apply for documents

Up to now, the requirements for escrow documents in most regions of China are not difficult, and they are mainly divided into the following types：

School-running permits, very few regions require the same documents as training courses for escrow, and there are requirements for area, fire protection, etc.；

The filing certificate is generally submitted for the record at the local food and drug administration, which is relatively simple. You can have a health certificate, refrigerator, sample box, etc., for example, many regions such as Xi'an, Shaanxi, adopt this method.；

Industrial and commercial registration, such as Xianyang, Shaanxi, Lanzhou, Gansu, Xixian New District, Shaanxi, Shenzhen, Dongguan, Chongqing, Wenzhou, Inner Mongolia, Shandong and other regions can apply for escrow industrial and commercial licenses. It is relatively simple. In some regions, registered self-employed persons or company licenses directly submit information online and then go to get the license..

Without documents, there are also some places that are not managed by anyone, which means you can open a trusteeship office without documents. In order to facilitate the later recruitment of teachers or to appear more formal, some peers will also register for licenses such as educational consulting and housekeeping services.

If you do it yourself, it is generally recommended to register for a self-employed license and declare it once a year. If the company still needs to make accounts every month, if it can't do it by itself, it takes more than 2,000 yuan a year to find an outside accounting company.

Enrollment method

The offline enrollment method commonly used by trusteeship institutions and training institutions is the Hundred Group Storm method, which I have written specifically in another article. There are also leaflets and parent referrals. In recent years, the proportion of online enrollment methods has also increased.

Share it here today, and continue to share recruitment methods, meal quality, daily management, service details, feature creation, home-school communication and other matters next time.