A good copywriting that is sincere is very important to educational institutions. It can impress parents and form customer loyalty to institutions.

Many times, we all face several problems: when we think about what the copywriting wants to express, we can't write it down, or when it is clear that you and TA's copywriting have the same ideologies, it is not as good as what others write.

There are still certain routines for good copywriting that can be learned from. Today, let's share a few good plan routines for the reference of principals and marketing planners.

01

If... there is a second one..., it must be called…

If success has a second name, it must be called hard work.

If the teacher has a second name, it must be selfless.

This kind of "if. . There is a second..." Sentence pattern, like the one we often say in our daily lives“ "If TA is the second, no one dares to say it is the first”" It is a high praise and approval of the subject, but it is more low-key and profound than the second sentence pattern.

02

..., half of it is..., half of it is…

Interesting life，

Half of the parents are short，

Half of it is mountains, rivers, lakes and seas.

True love，

Half of it is lovemaking，

Half of it is as plain as water.

The sentence pattern of "half is..., half is..." is the analysis of the subject and the two sides of things. It is very easy to use in the description of some emotions and daily life, and it is easy to resonate.

03

I like you very much, like…

I like you very much

A crisp sound like a wind chime

Without hesitation

——Dear inn

I like you very much

Walked eight thousand miles like the wind

Don't ask the return date

 

I still like you very much

Like Pan in the old story, half deaf and half dumb

Lost my life

The first sentence is the copywriting in "Dear Inn", while the next two sentences are the copywriting written by netizens. This sentence pattern, first straightforward expression, then gentle lyricism, is very empathetic.

Many times, when we write copywriting, we want to pursue an image, and the copywriting sentence pattern of figurative sentences can help us do it well.

04

Not..., but…

The important thing is not to enjoy the scenery，

But become a landscape-Fang Tai

She is traveling, not my mother,

It's my dad's girlfriend--Airbnb

“Not..., but..." belongs to the turning sentence, and the advantage of the turning sentence is to strengthen the tone, make the sentence more active, and highlight the content of the latter sentence. The same is true: it doesn't dissolve in the hands, it only dissolves in the mouth-M&M chocolate.

05

Children..., adults……

Children cry up to the sky，

Adults will mute crying-dog thirteen

Adult，

There is also a child living in my heart-Kato Sake food shop

Adults and children may be the most disparate and interconnected group in the world. Writing them together can write both the boredom of adults and the fun of adults. On the contrary, it can also write out the “mature side” of children.

06

Once...now…

I used to be ashamed to confess，

Now I am afraid to say goodbye. ——Jiang Xiaobai

I used to be fearless of everything，

It doesn't matter what's going on now,--Red Star Erguotou

I remember that Douyin was very popular for a while. The copywriter said, “I used to be thin-skinned and didn't dare to take pictures. Now it's different. Now I'm thick-skinned.” Not only is it the naughty look in the back, this kind of change between the past and the present is also satisfying. Appetite. People have a past and a present, so with these two in the copywriting, it is easy to cause memories.

07

No need..., no need…

You don't have to dry this glass of wine, you don't have to give up playing music, you don't have to change yourself, you don't have to bear so much, you don't have to succeed. ——Jingdong

He doesn't have to fight for another championship ring, he doesn't have to fight for everything after breaking the 30,000-point record, he doesn't have to win more than 40 points in nine consecutive games, he doesn't even have to lead the All-Star game in total points, and he doesn't have to slash 81 points for a victory...--NIKE

”Don't have to..., don't have to..." This juxtaposition has both the catchy nature brought about by Billie, as well as the young people who have repeatedly denied the representative's cry for life and the release of personality.

08

All... all of them…

All the careful planning is planning for love-Alipay

All introverts in the world are talking to the wrong person-Momo

“All..., all..." is all affirmations or negations of things, so when we want to express a comprehensive idea of a thing, we can try this sentence pattern.

09

Think..., think more…

Want to keep you by your side，

I want you to have the whole world. ——China Merchants Bank

I miss you, I want to sleep with you, and I want to wake up with you even more.

“Think..., think more..." is a turning sentence in people's thoughts. It can help emphasize the emotions in the second half of the sentence, and it can also enhance the vitality of the sentence and not boring.

10

No...as long as…

There is no eternal trough，

As long as you are unwilling to bow your head-King Kang

There is no hurdle to get through，

There is only an endless hurdle-Dingding

There is no CEO, only a neighbor-Vanke

“No... as long as” is a progressive sentence pattern, it helps copywriting from appearance to essence. If you have a better insight, you can try this sentence pattern, and of course you can also try other progressive sentence patterns.