Every enrollment season, how to enroll is a headache for all small and medium-sized tutoring classes. So, what are the techniques for enrolling in managed tutoring classes? How can managed tutoring classes be the most effective for enrollment? Let's take a look with Dr. Zhu's education!

Dr. Zhu's Education

1. Enrollment skills for managed tutoring classes

1. In the current education market, parents have various requirements for what subjects their children study, but it is impossible for us to open all subjects, otherwise it is easy to become third-rate and fourth-rate.... At the level of, the better ones can barely make a living, and the worse ones will just close the door. So you have to pinpoint your market goals and see what level of capital you have is enough. Parents at every level have a certain market. After positioning themselves, they can work hard for their goals. They will not appear in the later stage. If you come to a parent to consult on subjects that you don't have, you will panic. Recognize what you are doing, and examine the market before you do it to see which subjects are attractive to which groups of people, so that your confidence will not be shaken by a little ripple! This way you will clearly know which students you should recruit.

2. The strength of the team is the key to the success of the entire career! A good idea may take you a lot of energy and opportunity to think of and design it. But if you just come up with it, no one understands your idea, and no one helps you work hard to realize it, it will only become a short idea in the end.

3. Have a good idea and a clear goal. A team with centripetal force is just the last step-the right time and the right place. The enrollment season is only a few days away. It is necessary to grasp the students' holiday and school start time clearly, and according to the parents' work and rest time, reasonably arrange the team at important intersections and residential areas.... . Any place where parents are more concentrated, communicate face-to-face, and introduce yourself in detail.... When the crowd is concentrated, you are much more likely to successfully convince a parent. Only when the place is suitable will the parent be willing to stop and listen to your explanation.

4. The most difficult thing about the success and failure of a career is not whether the idea is good or bad. The most important thing is the execution of the team. For a team with weak execution, no matter how good an idea is, it is useless!

2. What are the skills of enrollment in the managed tutoring class?

The first count: inviting visits to enroll students.

1. Invitation method-ground promotion, telephone invitation and channel invitation.

2. The content of the invitation can be determined according to the actual situation of the school. For example, it can be achieved through the evaluation method, the audition method and the free tutoring class.

Second count: Well-known lectures.

1. Market selling point-what is it about? Who said it?

2. Stimulate the source of students-students like to listen, parents look forward to listening

3. Cut into publicity-marketing without missing traces (we can solve a series of problems of students)

4. Sublimation enrollment-word of mouth is better than on-site registration

The third plan: renewal of classes for seniors. (Renewal of seniors = enrollment? ）

1. Mature customers-stable sources of life

2. Word-of-mouth publicity-the cycle of student performance

3. Impact of loss-one loss affects 18

During the teaching process, we must communicate regularly, and we can maintain the relationship between teachers and students through certain telephone lectures. The renewal work should be done in normal times and in detail.

The fourth plan: enroll students as students.

1. The quality of teaching.

2. Teacher-led: it depends on what the teacher says.

3. Appropriate incentives: who do you motivate? How to motivate?

4. Parent communication: the creation of hardcore parents.

The fifth count: multiple shifts in a lifetime.

1. Diversified courses-why are they introduced? Inevitable trends, resist risks, and grow bigger and stronger.

2. Teacher reserve-the key point.

3. Promotion method-why do you want to learn? Convenient for learning and all-round development.

4. Diversified development-what projects are introduced? Culture: English, composition, mathematics; pattern: one-to-one tutoring, small class teaching, large class teaching, evening tutoring, etc.

The sixth plan: public relations enrollment.

School cooperation. 1. Hierarchical level: principal-teaching director-class teacher-class teacher.

2. Distribution of benefits-up and down.

3. Relationship maintenance-every New Year's holiday, always take care of the bottomless pit.

4. Short-term utilization-the chain of interests is fragile.

Seventh plan: Demonstration course.

1. Mastering skills-why should students learn? Why do parents pay?

2. Grasp the key points-wonderful classes, cautious promises, and market selling points.

3. Grasp the psychology-the key point of registration (one step at the door).

4. Timely return visit-why not sign up? How do I get him to sign up?

Eighth count: Flyer enrollment.

1. Content determination-phased market attraction point.

2. Plan layout-highlight key points and retention.

3. Distribution skills-how to distribute?

4. Collecting information-the key in the key, how to collect it? (Mouth + gift)

5. Some types-newspapers, tri-folding pages, invitation cards, posters, fans, greeting cards, blessing characters, handbags, student manuals, student pads, class schedules, pens, etc.

The ninth count: online enrollment.

1. Demonstrate strength-whether the school has its own website has become a sign of strength. In the near future, post-80s parents will choose more training schools on the Internet.

2. Image display-display from many aspects such as school, teachers, curriculum, culture and achievements.

3. Attack from multiple parties-own websites, information ports, forums, and collection websites.

4. Pay attention to the follow-up-effect and improve the effect.

Tenth count: achievement promotion.

“Top, middle and bottom", all-round, three-dimensional, carpet-style publicity.

Above-banners and congratulatory letters flying all over the sky.

Medium-leaflets, posters, newspapers, X display racks, exhibition boards, bulletin boards, street parades and large-scale parent-teacher meetings (sharing experience)

Next-pennant. Hardcore parents-with consent-the school pays.

The above is the enrollment method shared by Dr. Zhu's education. Only by understanding the market can you make good use of the market to create wealth. After reading the above introduction, I believe you will be of some help to the enrollment of tutoring classes. Hurry up and act!