What information procedures do I need to prepare to apply for a cultural training institution?

To declare an education and training institution, you need to go to the local education bureau for pre-approval, apply for a relevant school license, and then go to the Bureau of Industry and Commerce to apply for an enterprise or individual business license. If it is skills training, it still needs to be approved by the Labor and Social Security Bureau, and then go to the industrial and commercial department to go through the establishment procedures. If the training content is primary and middle school students' custody, cultural subject technical counseling, primary and middle school students' tutoring and related cultural knowledge training, etc., you need to report to the Education Bureau.

 

1. Before applying for school qualification

Prerequisites for application for cultural training schools：

•  The start-up capital is not less than 1 million yuan (1 million is the verification fund, and the funds can be mobilized after the process is over)

•  The total area of the school site is not less than 500 square meters (300 square meters in some places)

• The lease term of the leased premises is not less than 3 years

•  The school premises comply with relevant laws and regulations

•  The principal has an intermediate-level or above professional and technical position or a bachelor degree or above, and has more than 5 years of education management experience.

•  The institution has more than 2 full-time education and teaching managers with a college degree or above and more than 3 full-time teachers with corresponding teacher qualifications.

 

Information submitted to the affairs service center of the local Education Bureau：

School application report

“Three certificates” for school premises

Information submitted for the registration of the establishment of a limited liability company：

"Application for Company Establishment Registration" signed by the legal representative of the company

"Certificate of Designated Representative or Co-entrusted Agent" signed by all shareholders and a copy of the ID card of the designated representative or Entrusted agent

Articles of association signed by all shareholders

Copy of the shareholder's principal qualification certificate or natural person ID card

Information submitted for the establishment and registration of individual industrial and commercial households：

Application for registration of establishment of an individual industrial and commercial household signed by the applicant

Applicant's identity certificate

Certificate of business premises

Entrusted agent certificate

Other documents submitted in accordance with national laws and regulations

2. Application for school permit

 

3. Materials for fire protection filing

• "Declaration Form for Fire Protection Audit of Building Fire Protection Design"

• "Declaration Form for Fire Prevention Audit of Design of Automatic Fire-fighting Facilities"

•  Project approval documents and other relevant documents from the Commission for Discipline Inspection, planning, land and other competent departments

•  1: 500 general plan and outdoor fire-fighting plan, water supply plan

•  Floor, vertical, and cross-sectional views of the building

•  Design drawings and design calculations for the fire protection part

•  Industrial projects will also report the production process flow chart and manual

 

The most troublesome thing about fire fighting is some relatively fine conditions.

Aisle width, ventilation area, fire hydrant/fire sprinkler/smoke alarm/fire alarm and other related fire protection requirements. These have requirements for brand, specification, density, and quantity, and one of them may require rectification if it is not passed. The most important thing is that some venues are born with insufficient innate conditions and do not have the conditions for rectification, so we must be cautious when choosing venues.

Recently, many friends have consulted me about preparing for an education and training institution. This topic is quite broad. Recently, I have done a little in-depth thinking, sorted out and classified the articles I have written before, and added a lot of recent thinking content, as well as my experience of working and starting a business in the education and training industry for nearly 10 years. Insights, soI have compiled this article into this article. I hope you will read it carefully. Every word is from the bottom of my heart.

To be an education and training institution is to start a company. The most important thing is not money, but talent. To put it bluntly, it isDo you have the ability to form a team, manage a team, and lead a team?。 It's so easy to start school hardware things, and you can solve them with money, but there are some problems that can't be solved with money. The ups and downs of the education and training industry are surging like a wave in my heart at this moment. I'm here to share with you today.

To open a training institution, you first need to start from the big place and start from the small place. Consider your own industry management quality and financial strength, and secondly, consider the operation of the campus. Although the sparrow is small, it has all its internal organs. When you are a training organization, this is exactly the same as being a company. Thinking at the macro level, first of all, you have to think about what kind of brand of education and training institution you plan to build. As shown in the figure below：

Secondly, at the macro level of running a school, we must think about the direction. If the direction is chosen wrong, no matter how hard we work, it will be in vain. The education industry is now gradually becoming more mature and segmented.

Please don't use tactical diligence to cover up strategic laziness. If the macro-strategy fails, the amount of money invested will basically be wasted, and you can't even see a ripple.

When you have figured out the above macro-level problems, that is to say, you have solved the strategic-level problems, then you must solve the tactical-level problems now.

Now you need to understand this knowledge: site selection, fire protection, decoration, and approval by the Industrial and Commercial Education Commission. These things are objective processes, which are things that cost money. As for obtaining certificates, you can do it by yourself in the local area or save time and find an agency company. Today I will focus on sharing more than that. I will focus on the six key points you need to think about in the preparatory stage. Let me share the picture I made first：

I have shared my closed-loop theory of operation with many friends in the education and training industry.：

Enrollment is money, teaching is life, service is the root, renewal is the foundation, word of mouth is the brand, and introduction is fission.

Behind the simplicity is the ultimate concentration. This picture seems simple, and behind every link is a huge systematic work. In every training lecture, I have repeatedly emphasized the key word “system”, because the system is the Yingpan of the campus operation.

Many times I see that some principals and educators have good ideas and work hard, but they just don't achieve the desired results.The reason is to do things in an “open loop” rather than a “closed loop” way.Strictly relying on the system to achieve the goal is to use a closed-loop method, and not relying on the system is to use an open-loop method. All successful training schools have realized the closed loop of their business model and rely less on luck; while most failed training schools have not realized the closed loop of their business model, which is very accidental. The vast majority of educational investors want to make more money, but only a very small number of people can truly realize that what they actually have to do is to build a training school and operate a closed loop of business, constantly iterating and upgrading, so there are very few educational investors who can continue to make a lot of money. Very few.

Now let me share6 key points to pay attention to in preparing to open an education and training institution, Figuring out these 6 key points is equivalent to you avoiding 6 big pits.

The 6 key points are：

1. Join or create your own brand (leverage)

2. Site selection (geographical location)

3. Admissions promotion (marketing promotion)

4. Recruitment (human resources)

5. Curriculum product positioning (teaching research and development)

6. Financial issues (advance payment management)

Here, these 6 key points are analyzed one by one as follows：

 

Franchise brand or self-created brand: Franchise is essentially a business with a very high threshold

This can be operated in stages as appropriate, and the contract period for joining is generally 3-5 years.

If you want to join, I hope you think twice before you go. If you need a curriculum system, there are so many of them now. The main reason for joining is to take advantage of other people's brand and management experience to support it.

Joining is a business, which is essentially no different from other businesses.Franchisees need to give full play to their own resource advantages to solve the problem, not to get the brand authorization to sit back and enjoy the benefits.。 Don't think that joining a brand can be the palm of your hand.

Doing business is a way of monetizing resources. Franchisees are only a channel for the brand in the local area. Franchisees who have no resources and no experience pay IQ tax, and the failure rate is very high.

It is recommended that you go to the franchise website to search and check. There are a large number of educational franchise brands. The common keywords are as follows：Zero experience, nanny-style support, easy to be a boss, return to capital in one year, educate and start a business to get rich…... What I want to say is who believes in these and who is stupid. If this educational project is so simple and easy to copy and makes so much money, why should people give you the opportunity to make money? The success rate of joining is 80% in educating investors themselves, and they need to be hard to make iron.

90% of all franchise advantages have a fudge component. A franchise first depends on your own resource advantage, not the advantage of the so-called franchise brand, because the franchise brand, as long as you pay, almost anyone can get it, so this thing can not be regarded as an advantage. Advantage.

Franchise is essentially a business with a very high threshold, A person who has no resources, no funds, and no industry expertise used his own hard-earned money to join in a clueless manner, and finally lost a mess, very stupid.

Joining this industry is mixed with fish and dragons, and the benefits are uneven. In the past, you needed to hold a magnifying glass to make a judgment, but now you need to hold a microscope, so you can look at it accidentally.

Think about why Xueyu, New Oriental, and Xueyersi are so powerful. Why haven't they expanded to third- and fourth-tier cities, including your districts and counties. Because the core of education is teachers and teaching products, teachers are the most core.The education industry is a manpower-intensive industry, and what is more interesting is that it is an industry that attaches importance to both process experience and output of educational results. The more wonderful education industry products are virtual, and customers and users are separated. State.These characteristics determine that the education industry is a very important service industry, teaching and operation are the core, and brand reputation building is the key.

The education and training industry is a long-tailed market, and the market share of the top five companies currently accounts for only about 5%. This shows that the market pattern of the education industry is “Big market, small workshop”.

Therefore, once you choose to join, you have to measure your own resource advantages. I have seen many brand franchised schools achieve a certain scale in the local area. Basically, they have become independent by local warlords, separated from the headquarters, and changed their flags. Educated investors with a bit of business acumen finally make their own brand, and in turn go to merchants to join them. This phenomenon is not uncommon in the education industry. As far as I know, several chain education brands in the domestic education industry are in this relationship.

The education and training franchise industry has been developing in China for more than 20 years, and its standardized operation is not yet particularly mature. As strong as the education giant New Oriental, it also tried to join in the early years, but later it stopped.

In the “slow” industry of education, the advantage of the franchise model is to achieve rapid scale-up at a very low cost. Under the condition of considerable investment, the expansion efficiency of the franchise model can often be several times higher than that of direct sales. However, the high difficulty of management and quality control has also brought a lot of problems.

The education industry has developed so far，“Direct revenue generation, franchise rodeo" has become a development model that has been verified by many educational brands”。

For franchisees, in the absence of industry resources and operating experience, joining is a feasible solution to reduce the threshold and increase the success rate. The headquarters' guidance on venue selection, sales, course content, operation and management, and teacher training has a huge impact on whether a newly built franchise store can start smoothly.

From the perspective of specific cooperation methods, there are also subtle differences between different brands. At present, the mainstream education franchise contracts on the market can be roughly divided into the relationship between buying and selling and the relationship between the upper and lower levels.

• Buying and selling relationship: Franchisees purchase the right to use the brand in the form of a franchise fee, as well as the corresponding “management + teaching + marketing standardization solution”. The brand does not exercise too much restraint on the operation and management of the franchise store, and does not participate in the sharing；

• Relationship between upper and lower levels: In addition to providing brand right to use and solutions, the brand will also hold shares in the franchise or pay dividends on revenue, and this model also puts forward higher requirements for the “management services” provided by the brand. To this day, the franchise model still has many limitations. Joining a mature brand can indeed play a certain positive role in enrollment and publicity in the early stage of entrepreneurship. However, due to the low threshold of the education industry, the support provided by brands to franchisees is actually very limited, and in many cases it has become simply “selling brands.”

A franchise model that can be rapidly expanded, which is more suitable for products than services。 For example, the quality of products in industries such as catering and retail is controlled by the brand, and there is a strong supply chain with unified standards. Franchisees are essentially just channel providers. However, the education and training industry attaches more importance to services, and the core of services is teachers. A low degree of standardization will inevitably lead to uneven quality.

A lot of fixed costs need to be paid in the early stage of the establishment of the school, and poor enrollment will greatly affect the cash flow of the franchise store. There is too little assistance to the operation of franchised stores, which is almost a common phenomenon to educate franchisees. Many franchisees who have failed to invest believe that the lack of support from the brand side has left the franchise in a state of self-sufficiency.

Education franchise negative incidents occur frequently：High-speed expansion is a double-edged sword. One into joining deep like the sea, from the headquarters of passers-by。

A word of advice：If you understand operation and management, you only need to find a good product system. There is really no need to spend money on franchise fees. If you don't understand operation and management, you will pay the tuition fee as a layman for the franchise fee.。

At the same time, this has a certain relationship with the region. Parents in first- and second-tier cities attach importance to brands and teachers. Third- and fourth-tier parents are indifferent to the brand, and in contrast, they value teacher teaching and cost performance more. This is the reason why many local snake agencies have gained popularity in the local area. Many big brands have gone to places where they are not well-received, and there is a situation where a strong dragon is difficult to suppress the ground snake.

Nowadays, many franchise headquarters only give you a brand authorization, which is of little practical significance. If you are in a third- or fourth-tier area, it will actually not help your development. Sometimes it can be said to be flashy.

No matter what kind of education and training institution you join, you must go to the headquarters for an on-site visit to see the qualifications. You must choose a training brand with no less than 10-20 directly operated schools. You must look at the real financial data of the directly operated schools of the headquarters. Be sure to visit three or four already joined school districts. Be cautious.

Nowadays, many educational franchise projects do not have a physical direct-run school, and they sell brand licenses to make money. There is no actual operation support in the later stage. This requires great care.

Joining is risky, and investment must be cautious.

In order to expand faster and enhance market influence, the vast majority of education and training brands on the market are now accepting franchisees. For educational investors, you only need to pay a franchise fee to have the right to use the brand, including curriculum system, teaching materials, teacher training and promotional materials. Of course, this set is expensive. According to the value of the brand, there are all levels from one hundred thousand to one million, and the content contained varies widely. In order to attract franchisees, some organizations give a very low threshold for franchise fees, but later management support, teacher training, promotional materials, etc. all require additional money.Therefore, when signing a franchise contract, we must ask clearly what the fees paid contain, and estimate how much investment is required in the later stage.

Many brands have just joined the franchise for a long time, and they don't have enough experience in joining and exporting. The support for joining is very limited. They often leave it alone after paying the alliance fee. All kinds of good promises and publicity have basically failed. Some support programs are fake and fail to land, and in the end they have to rely on the investors themselves. Therefore, we often encounter things that franchisees and brands tear apart, which often happens in reality.

Self-operated brands are relatively cost-effective, but they are not troublesome.If you decide to create a brand by yourself, then you also have to measure your own resources, make a CIS system, what teaching materials to use, how to build a teaching and research system, how to design courses, how to package products, trademark advertising design, etc. Are very troublesome. Each item requires a lot of time costs and labor costs, and it is common for these costs to add up to more than the franchise fee. The cost of self-management is not easy to estimate, and it is up to others to be frugal.

 

Site selection: For offline institutions, the main sources of students come from the surrounding 3-5 kilometers.

Depending on the project, the address requirements are also different. For example, early education English classes for children are generally concentrated in shopping malls and large communities. Extracurricular tutoring classes are concentrated near the kindergartens of primary and secondary schools.The location of the site is very important, and it is necessary to do a good job of market research to investigate the surrounding communities, schools, businesses, and transportation.。

Now the national policy expressly stipulates that it is not allowed to run schools on floors above 3 floors, and the area of the school must not be less than 300 square meters (some places require 500 square meters), and the fire fighting must be qualified. Only in this way can I be eligible to apply for a school permit in the later stage. The location also determines the operating cost. If you choose a popular shopping mall, the entry fee and rent will definitely not be too low. It will be easier to promote later, because the shopping mall itself has its own flow of people, and there will be more people to consult, and the brand will spread faster.

If you choose to live in a small community or a popular commercial complex, the rent will be relatively cheap, but the later marketing will be very difficult, and additional costs may be required to do marketing.

In additionDon't think about how many trillions of education and training market shares are reported in the China Merchants Association or in the news. Even if a table is full of Han, you only have one stomach.。 For doingOffline organizationof you，The main sources of students come from the surrounding 3-5 kilometers。

 

Recruitment: The recruitment of educational institutions must be normalized throughout the year, focusing on the construction of talent echelons

 

Recruitment is a matter that is N times more difficult than enrollment. Don't think that recruitment is simple. Send a recruitment profile and a large number of people will come for an interview. If you don't have some contacts in the industry, the probability of recruiting excellent and suitable employees is very small.Bosses with industry experience can also attract some people through the introduction of colleagues and friends, but those who don't have them can only rely on social recruitment. The success rate of social recruitment is relatively low.I knew an investor before. I interviewed 30 or 40 people in a month, but in the end none of them stayed. Needless to say, you should be able to guess how desperate he was at that time.

The education industry is a labor-intensive industry, and this characteristic determines its dependence on people.，The rapid development of a school depends on whether a combat team can be formed during the preparatory period.So the opening preparation period，Recruitment>Enrollment, forming a team, and training a team are the top priorities.

Four common effective recruitment channels：

• Acquaintance introduction

• Online recruitment (Zhilian, 58, Boss direct recruitment or local talent network)

• Campus recruitment

• Headhunting or intermediary

Recruitment in educational institutions must be normalized throughout the year, Someone must come for an interview every month, and this must be an indicator for the person responsible for recruiting the invitee. When can I stop recruiting? Unless you want to wash your hands and don't plan to operate anymore, then you can stop hiring. In particular, it is necessary for the course consultant and the marketing team to over—edit by 10-30%, because these two positions are highly mobile and the training speed is slow. It is necessary to form a dynamic balance in these two positions, strict assessment standards, and the survival of the fittest.Education and training schools are never afraid of large numbers of people, but they are afraid that there will be many people who don't have the ability to live together.

Recruitment is a very important and professional matter. The current grassroots work group is the post-90s, and in four or five years it will be the post-00s. The management method is very different from the post-70s and 80s. Your interview process, interview conversation skills, salary system, employee training, employee management... You all need to think carefully and standardize the process as much as possible.

 

Market: The enrollment market is the act of building roads. The cost must be spent on the blade, and the ROI must be thought about all the time.

When the preliminary preparations are about the same, you can start the enrollment promotion. Relying on traditional enrollment methods such as sending out leaflets, it is becoming more and more difficult to directly make unfamiliar phone calls to enroll. In many cities, it has been forbidden to distribute leaflets at the entrance of schools for publicity. Urban management controls it, and security guards will control it at the entrance of the school every time school is over.

The government has also begun to regulate telemarketing. A colleague of mine told me that some large organizations have cancelled telemarketing as a sales channel and turned to online marketing and subway advertising. But how can a small organization have so much money to promote Baidu and burn online advertisements? One of the most common WeChat public account advertisements will cost four or five thousand casually, and it is impossible to predict whether it will have any effect.

Because the market competition is becoming more and more fierce, and the requirements for the admissions team are getting higher and higher, it is necessary for the admissions supervisor to formulate marketing and sales activity plans from place to time. This is even more demanding on people.

A training school is essentially a company. A company should have its marketing department. Otherwise, it will be disconnected from the outside world. Your teaching products and services cannot be quickly delivered to the target customer group. The consequences of lack of students are very serious. The operation of the campus will be unsustainable and on the verge of collapse orRun away.

Now let me talk about my own thinking about the marketing and promotion of the campus. I have worked on the campus for 6 years, including 4 years in sales and 2 years in marketing. I have launched more than 20 new campuses with the company before. I am very familiar with the market expansion of the new campus. MyThe point of view is as follows：

online:

1. Start-up campus within one year, please focus on offline；

2. If you have investment, just do your best to make a local circle of friends or Douyin advertising, register a WeChat public account, and maintain various parent communities to forward and spread. It is OK, which can be regarded as an overall brand communication package.；

3. In a certain area, there are one or two school districts, just do a good job of SEO, there is no need to bid and burn money.；

4. If you need to do output, take a good look at the local Baidu post bar, circle of friends, and WeChat social marketing. It is free, practical, simple, effective, low-cost, and high-output!

offline:

There are many investors and friends of the principal who are asking how start-up schools enroll. Generally, I will tell him to "do a good job of pushing within a radius of 3 to 5 kilometers”" When there is no stock in hand, the channel cooperation is zero; if the product has not been verified, the brand promotion is also zero.

Start-ups rarely touch elevator advertisements and outdoor advertisements, burning money, and not seeing output at all in a short period of time. That thing can be done with a certain customer base. Many large brand organizations do various outdoor advertisements. With brand exposure as the ultimate goal, start-up organizations should calculate the output for every penny invested, create cash flow, and first “add Xiaomi” to eat away at the market.

The current mainstream method of enrollment in educational institutions ：Local promotion, community, cross-industry cooperation channels

Educational institutions that are just starting out will basically choose to push, becauseThis is the lowest cost and fastest way to accumulate seed customers. After the campus has a certain scale, local promotion is also essential, and the best way to brush the brand's sense of existence.

Market expenses must be spent on the blade, open sources and save money, and think about ROI all the time.

 

Course product market positioning: course products without clear positioning = stalls

We must do regional customer demand analysis and research, and don't blindly set up courses. After selecting a course, do a regional competitive product analysis, and be sure to have a good positioning for your organization and course. The education market is so big, you can't do everything and treat all customers as your dishes. This is really unrealistic. The Chinese market is so big, with a weak water of 3,000, you can only take a scoop of drink.

Now I use the shampoo category as an example, please think carefully：

Each brand of shampoo has its own clear market positioning, and the course products of our training institutions are the same.

Some target customer groups of educational projects are actually not as widely publicized as they are.。 For example, early education is generally advertised as 0-6 years old, but most of the real students are concentrated from 1.5 to 2.5 years old. After the age of 3, children basically don't have time to continue early education when they go to kindergarten. They all go to learn English, painting, dancing and Lego. There are also children's English that is generally advertised for 3-12 years old. In fact, most of the students are concentrated in the 3-9 years old age group. They have changed to test-taking and remedial classes in the third and fourth grades of primary school. Even if they learn English, they will learn courses that are synchronized with the textbook, rather than children's English, which focuses on interest and spoken language.of. There are also some quality education courses. The age of the students is concentrated in 3-9 years old. Unless children over the age of 10 have a particularly strong personal interest or plan to take the path of art majors in the future, they generally insist on continuing to study fine arts, piano, dance... 90% will basically give up quality education after the age of 10., Choose cultural courses for learning and training.

Our national conditions determine the way out for children from ordinary families to learn quality education. There is no way out for them to study cultural subjects well and take university entrance exams. The college entrance examination is a milestone for most family children, and many family children are ready to work hard to jump over.

 

Financial issues (pre-collection management): Pre-collection accounts are liabilities, which are equivalent to interest-free loans from parents

Finance is a part that many investors ignore, and you won't believe that many institutions don't even know their accounts. Most people are optimistic about this industry because of the good cash flow. They only see that the total course price when parents sign up is in the tens of thousands. During the peak season, the campus can collect hundreds of thousands a month, but those are only accounts receivable in advance. In finance, accounts receivable in advance are liabilities. Until the students finish the class, that can't be regarded as real income. In the training industry, the real income comes from class consumption (class consumption), not how much money is collected from the parents. You need to serve for half a year or even a year with the money paid by the parents. If you finally sign up and don't come to class on time, you won't be able to do it. Later, if the parents want to refund the fee, you have to pay the money obediently.Obediently return to others.The cash flow for education and training is very good, but if you don't know how to use the cash flow, the advance payment in your hand will continue to depreciate.

Today I shared a bloody real-world example that happened to me. The training institution I did with my friends back then finally ran away. I had expected this situation, but I didn't expect the consequences to be so serious. .

At that time, we caught up with the Tuyere. College students who had just embarked on the social inexperience spent 1 million yuan in the first year of running a school in the local area, and a campus of 1.5 million square meters received 300,000 yuan for a summer vacation class. At that time, seeing so much money for the first time in my life, my heart was a little swollen. At that time, my friends and I didn't have the concepts of operation and management, team building, class elimination... in our minds. At that time, I just vaguely felt that we were doing something wrong there, and I couldn't say a specific one, two or three. At that time, there was no clear concept.

As the school continued to advance, in the second year, I insisted on being a full-time marketing team. At that time, I was invincible in third- and fourth-tier cities. I think marketing and marketing can solve many problems. Then our hidden problems also came, because they were all part-time teachers, and we mismanaged them, causing some parents to refund their fees. At this time, I realized that if the money entered into the campus account is not completed in time, and the later teaching services cannot keep up, the money can be returned to the parents. The pre-paid fees in the early stage are only temporarily retained on the campus account, and they are not the revenue of the campus in the true sense. After realizing this, my friend and I discussed this matter for more than a week. He refused to use a full-time teacher and engaged in a special part-time teacher. So three months later, I voluntarily quit.

When I left, I said to him: Vertical is insufficient and scheming! Maybe we were all relatively young and vigorous at that time, and our cooperation in entrepreneurship was also very reckless. At that time, our campus did not even have industrial and commercial registration.

At the beginning of 2018, a friend called me and said that after calculating the accounts, he found that there was a lot of money flowing in a year, but he just didn't have any money in his pocket. It was only then that he realized the problem of class cancellation and borrowed money from me to pay the teacher's salary. I refused because I realized that this is a bottomless pit. The final ending was that my friend ran away, and this incident was also on our local news and TV stations.

The finance of a training institution is really a university question, and class cancellation [confirmation of revenue] is very critical.

 

Summary: The market is always for insiders to make money for outsiders, and only under the asymmetry of information can there be room for interest to operate.

Everything is extremely prosperous and must decline, and educational and training institutions also haveLife cycleof. The business direction of the campus must be adjusted for each period of time.

The education and training industry is easy to start and difficult to end. The enrollment of many institutions is not ideal. It is difficult to make breakthroughs if you continue to persevere, and you can't afford to close the door.Because the advance payment has been spent, and the class has not been completed, even if the school is closed, it is unable to afford the refund, so it can only choose to run away. In recent years, I have seen more and more news about the owners of training institutions running away from the news. For example, the recent collapse of Weibo English and the incident of running away, a large number of students have no way to refund their fees. Everyone who comes to do education and training is a person with some educational feelings. If it weren't for being cornered, no one would choose this strategy. Under the pressure of policies, rising operating costs, poor management, and poor enrollment are prone to this situation.

When you are in the process of running a school, the problems you encounter are definitely not only the above, such as the departure of partners, the loss of core employees, complaints from parents, fire protection issues, school qualifications, maliciously slandered or reported by competitors, etc. , All of this requires a strong heart to face.

Since it's so troublesome, isn't it worth trying?

Nor is it!In the business of education and training, the sense of accomplishment is particularly high. You must pay attention to your reputation and the internationalization of teaching effects.When the child is making progress, when the parents are satisfied and supportive, they feel very comfortable in their hearts and feel that they are doing good preaching. The return on investment cycle of education and training is generally 1-2 years. It has passed the initial reckless stage and is on track. Relatively speaking, the return is about 20% without any problems.

Investment is risky, so you need to be cautious about opening training institutions. The market competition is becoming more and more fierce, and the requirements for refined operation and management are getting higher and higher.I have experienced in the industry, especially executives in large institutions and entrepreneurs with rich management experience in other industries. The success rate is relatively high. Most of those laymen who don't understand anything and have a little spare money rush in with a hot mind are suffering.

Many industries are pleasing to the eye from the outside, but devastated from the inside.If you want to do a good job in a certain industry, the two important words are “precipitation” and “cognition”. The law of the market is always that insiders make money for laymen, and only under the asymmetry of information can there be more room for profit to operate.

This article ends here. The above are some of my thoughts on preparing to open an education and training institution. It is more about personal experience and experience. I hope it can help friends who want to enter the development of the education and training industry. If there is anything inappropriate, I hope Haihan.