1. The real needs of parents to sign up for courses

According to Maslow's seven levels of needs, the needs of parents to sign up for training courses should belong to the third level, the needs of love and belonging.

For example, many students don't go home after school and like to play in training institutions. After our in-depth understanding, we learned that a teacher in our training institution is very sweet and cute and likes children very much. Children can get the care of their mothers. This is another demand point of the training institution. Children's learning knowledge is the basic need, and getting care is the emotional need.

2. The motivation of parents to sign up for the course

Practical motivation: It's really too ugly for children to draw. The child will be responsible for the blackboard newspaper in the class next month. The child's art foundation is too poor. He needs to find an art tutoring class. These are practical motivations. Such parents are generally more pragmatic.

Convenient motivation: Only find training institutions close to your own home. There are too many training courses for your children. For convenience, parents will first consider training institutions close to your own home.

3. Brand sensitivity

A small number of parents are successful people and social elites. They are not sensitive to price and only seek the best, so they are more concerned about the brand of the organization.

Summary: For different parents, different strategies need to be adopted to increase the conversion rate of registration.