What software is commonly used in education and training institutions?

1. School spirit cloud

School style cloud is a training school management system focused on education. It provides training institutions with student information management, as well as a professional ERP system for classroom teaching management, academic affairs and financial management. It can be applied to the scheduling, class scheduling, hours, class hours, teachers, group classes, and one-to-one classes of training school management software.

2. Kami Star School

Kami Star School SAAS is an operation and management system suitable for all kinds of early childhood education and training institutions, art, music, Lego, programming, sports and other educational and training institutions. Kami Star School is committed to the combination of technology and education, providing better enrollment, management, academic affairs, and teaching for various teaching and training institutions.

3. Cami

Kami education and training institution management system relies on core technologies to redefine high standards for education and training institutions to create an education and training management system, class scheduling software, training institution management system, and the preferred brand for education and training institutions.

4. Daxiongjia Software Co., Ltd.

Specializing in the research and development and promotion of small and medium-sized enterprise capital management, personal bookkeeping, family financial management, invoicing and deposit. Daxiongjia series software is simple to operate and practical in function, and is an indispensable tool for managing personal or corporate income and expenses. We take science and technology as the guide, market as the track, operation as the basis, and management as the core, and are committed to making simple, convenient, and practical enterprise/personal management software.

5. School treasure education and training

The school treasure education and training management system is an information-based training institution management system that integrates functions such as academic affairs management, online enrollment, home and school services, and financial analysis. It solves practical functions such as student expiration, arrears reminder, and intelligent detection of class scheduling conflicts with one click. It is the preferred brand for the management system of education and training institutions.

6. Teacher Talk network

The teacher said that the school management system has 7 core sectors, covering functions such as enrollment CRM, students, teaching, finance, inventory, class scheduling, time attendance, and campus micro-stations, providing one-stop solutions for education and training institutions. Education, in the words of teachers, is free forever.

7. School steward

Shenzhen School Steward Education Technology Co., Ltd. is a software service provider focused on providing information solutions for education and training schools. It has a group of experts in system analysis, technology research and development and project implementation with great industry experience.

8. Can be edus

Kewei edus academic affairs system is a leading management software in the education and training industry. It provides advanced management ideas and management tools for customers of education and training institutions, and provides professional information solutions for training institutions.

Which of the above commonly used software of education and training institutions is easy to use?

Recommend the management system of light-duty training institutions. After ten years of development and operation, the system is stable, the data is safe, the after-sales service is perfect, and the price is relatively cheap. It is a cost-effective choice for small and medium-sized education and training institutions.

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Which educational institution is good? Reference for the top 10.

1. New Oriental Education Group

New Oriental, full name Beijing New Oriental Education Technology Co., Ltd., headquartered in Zhongguancun, Haidian District, Beijing, is the largest comprehensive education group and also an education and training group. The company's business includes foreign language training, basic education in primary and secondary schools, preschool education, online education, overseas consulting, book publishing and other fields. In addition to New Oriental, it also has sub-brands such as Youneng middle School education, Bubble Children's Education, Future overseas consulting, Xuncheng Online education, Dawei Culture Publishing, Gypsophila parent-child education, and college entrance examination re-reading of the same text.

2. The head is 1 to 1

The head of 1-to—1, the number one brand of online 1-to-1 education for primary and secondary schools in China, focuses on providing one-to-one exclusive customized counseling for children aged 8-18. In 2014, in order to meet the needs of more students and parents for high-quality personalized and customized education, the head of the 1-to-1 comprehensive transformation to provide online education services. Deeply engaged in education for many years, the head of 1-to-1 is well versed in the pain points of learning and education for primary and secondary school students, and has cultivated a team of 30,000 high-quality teachers from Tsinghua, Peking, Fudan, Jiaotong, Zhejiang and other top universities in the country, with more than 100,000 sets of independently developed teaching materials and 7 million provinces.Professional question bank resources for various disciplines, and has become the first company in the industry to independently develop a multi-terminal online class system covering computers, tablets, mobile phones, and TVs. The quality of service has been recognized by the majority of parents and students.

3. Household education

As a leading brand of online junior and high school education in 1V4 small class teaching, Huxue Education focuses on providing a high-quality live 1V4 online live broadcast teaching model, realizing a full range of interactive intelligent experience, and opening up a new way for students to quickly improve their scores. Huxue education has more than 100 outstanding teachers and more than 20,000 hours of online high-quality courses, covering mathematics, Chinese, English, physics, chemistry, biology, politics and other disciplines from the first grade to the third grade of primary school; students are all over the country, Huxue education is constantly innovating, improving quality, and striving to buildPersonalized online learning platforms have helped more and more children realize their dream of “learning easily and changing their destiny”. Home-based education makes high-quality educational resources within reach, and it has become our educational mission to face different regions and different families. Realize the dream of enjoying a large number of K12 high-quality educational resources without leaving home, and comprehensively solve the various subject needs of junior and high school students in the process of entering the high school entrance examination, college entrance examination, etc. Huxue Education takes hard work, innovation, professionalism and sharing as the spirit of enterprise, and is committed to creating a new Internet online education platform.

4. Global IELTS Education

Global Ielts belongs to Global World Education Technology Group, Global IELTS School was established in 2001; in 19 years, it has focused on languages abroad, mainly engaged in IELTS, TOEFL, SAT, AP, ACT, international high school courses, study tours and other business. More than 500 examination and training centers have been set up in 183 cities across the country, and a curriculum system for IELTS teaching and training in China has been developed. With strong teachers and outstanding teaching achievements, Global Education is committed to providing young people with one-stop services from study tours, pre-examination training, study abroad consulting to simulated classrooms.

5. Learn and think online school

Xueersi Online School is an online education brand for primary and secondary schools owned by Xueersi Education Group. Relying on Xueersi's strong teaching resources and teachers, it is its mission to realize the sharing of excellent educational resources and establish an online education platform for primary and secondary schools. In 2016, the live broadcast course of Xueersi Online school has been completely upgraded, paying more attention to and intervening in the key aspects of learning. Adhering to the educational concept of “online learning is more effective” and adhering to the teaching principle of “interesting teachers, interesting courses, and interesting services”, we bring together many first-line young and outstanding teachers to carefully design rich and interesting multimedia interactive courses. Through real-time online interactive teaching and illustrated random teaching.Lecture notes and scientific and comprehensive academic assessments bring children an online learning experience with a sense of accomplishment.

6. Elite education

Elite Education was founded by the elites of Harvard and Peking University. It is committed to improving the core literacy of students aged 0-18 and creating a happy and efficient third classroom. It owns a number of sub-brands such as Elite Education, Zhihui Academy, Youbihui, Xuehuiqu, Radish, Jiaxuehui, etc. Since its inception, Elite has adhered to the concept of international management and chain development model, determined to become the most respected brand in China's education industry. Elite education innovatively put forward the concept of ”learning power". Specifically, learning ability is a general term for learning motivation, learning ability and learning perseverance. It is an important and core competitiveness for the continuous success of a person's life.

7. Sea Breeze Education

"Sea Breeze Education” was founded in April 2010. The company's original intention was to “use Internet technology to practice efficient tutoring”. Sea Breeze Education has two major curriculum systems of subject training and independent enrollment. Through an independent research and development of a one-stop online learning platform, it comprehensively solves the various needs of primary and secondary school students in the process of entering the junior high school, the middle school entrance examination, and the college entrance examination. After seven years of rapid development and business expansion, we have made continuous progress in online education in primary and secondary schools. The Sea Breeze Learning Center platform independently developed by Sea Breeze Education realized the construction of a variety of functions when its first version was released, and opened up the whole learning process of “preview, class, practice, and review”, and can meet the different needs of students at all stages.

8. Hujiang Online School

Established in 2001, Hujiang Online School is a professional Internet learning platform dedicated to providing users with convenient and high-quality all-round online learning products and services. At present, Hujiang has four major business systems, including learning information, learning tools, community learning platforms, and high-quality curriculum platforms, which cover a wealth of content such as language, study abroad, further studies, and workplace interests. In recent years, Hujiang has vigorously supported Internet education entrepreneurial teams and actively built an online education ecosystem to achieve a win-win situation in the industry. At the same time, we will explore in cooperation with traditional schools to narrow the education gap, promote educational equity, and deliver high-quality educational resources to every corner of the world through the Internet.

9. Angli Education

”Angli“ began as the country's first work-study center for college students established by Shanghai Jiaotong University in 1984. Over the past 34 years, it has deduced the well-known ”Angli Education" brand in the education and training industry. At present, there are nearly 150 school districts in Shanghai and more than 1,000 schools across the country. Educational products cover kindergarten, primary school, middle school students and other extracurricular tutoring in all subjects, and there are more quality products to comprehensively help the outstanding growth of the K12 student group. With innovative products, high-quality teaching, and thoughtful service, we can satisfy the desire of Chinese people to pursue excellent education.

10. Sanhao Network

belongs to Beijing Sanhao Interactive Education Technology Co., Ltd., co-founded by the former Peking University Bluebird, Jinghan Education, Microsoft, Netease and other executives, is a service platform focused on providing online personalized education for primary and middle school students. As a national high-tech enterprise and a training school legally established with the approval of the competent education department, adopts the new form of online personalized education of “software + hardware + service” in the spirit of “building a family-based intelligent learning center based on the Internet for every family in the world, cultivatingThe educational vision of ”the next generation of self-confidence, wisdom, and laughter“ will ultimately realize the mission of ”bringing education back to the family"!

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How to prepare for the opening of an education and training institution?

To be an education and training institution is to start a company. The most important thing is not only money, but also a talent team. This determines how big and how long you can do it in the future. In the vernacular, it is whether you have the organizational building ability to recruit, form a team, manage a team, and lead a team.

It's so easy to start school hardware things, and you can solve them with money, but there are some problems that can't be solved with money. The ups and downs of the education and training industry along the way are surging like a wave in my heart at this moment. I am here to share with you today.

The content of this article is combined with what I have written before, as well as the insights of working in the education and training industry and starting a business for nearly 10 years. It is too real and bloody. I hope you will read it carefully. Every word is from the bottom of my heart.

To open a training institution, you first need to start from the big place and start from the small place. Consider your own industry management quality and financial strength, and secondly, consider the operation of the campus. Although the sparrow is small, it has all its internal organs. When you are a training organization, this is exactly the same as being a company. Thinking at the macro level, first of all, you have to think about what kind of brand of education and training institution you plan to build. As shown in the figure below：

Issues that need to be considered at the macro level of running a school

Secondly, at the macro level of running a school, we must think about the direction. If the direction is chosen wrong, no matter how hard we work, it will be in vain. The education industry is now gradually becoming more mature and segmented.

Please don't use tactical diligence to cover up strategic laziness. If the macro-strategy fails, the amount of money invested will basically be wasted, and you can't even see a ripple.

When you have figured out the above macro-level problems, that is to say, you have solved the strategic-level problems, then you must solve the tactical-level problems now.

Now you need to understand this knowledge: site selection, fire protection, decoration, and approval by the Industrial and Commercial Education Commission. These things are objective processes, which are things that cost money. As for obtaining certificates, you can do it by yourself in the local area or save time and find an agency company.

Preparing to be a training institution does not start its operation after it opens, but after the training project is selected, it will start its operation immediately after the project is established.

From 0 to 1, from the preparation of the project to the stable operation of the process, the work involved is endless, and many tasks are easy to delay, miss, and eventually lead to investment exceeding expectations and lower-than-expected returns. Therefore, it is necessary to do a good job in the early stage of the work package decomposition and time plan for important work, and list the person in charge of each work and the required resources.

I have been in the education and training industry for 10 years, have worked as an institution, and have also done consulting for many institutions. I have seen too many start-up institutions at the beginning of their opening, put too much energy into store decoration and other work, did not understand marketing promotion, did not understand enrollment, so I rented a venue to open a business, and finallyIn the early stage, some students may be able to be recruited through activities or resources around the store, but because teaching cannot keep up and enrollment cannot keep up, the number of students has fallen precipitously, and it will eventually end tragically.

You must not open a business casually. A lot of preparatory work must be done before the opening, and every step is very important. The decoration must be carried out simultaneously with the recruitment and training of employees, and at least one month of market warm-up activities (course pre-sale, founding member discount quota recruitment) must be done before the opening. At this time, many principals didn't understand. They told me that Teacher Jacky's school had just been established. There was nothing, the staff organization was not in place, and the teacher's curriculum was not polished and mature, and it was impossible to make a pre-sale. I asked rhetorically whether Vanke, Evergrande, Country Garden... real estate developers waited until the floors were capped, greened, or even renovated before they began to prepare to sell the houses.

The opening of a campus that does not understand pre-sale is to find a job. Enrollment is a systematic and systematic work, not a single-point thinking model relying on one plan and one person. If the front-end process is negligent and not well done, it is to dig pits and bury mines for the back-end.

I suggest three points to many preparatory school districts：

① At least 1000 pieces of purely push data

② Pre-sale of at least 150 small lesson packages or founding member places

③At least 3 people who understand marketing & curriculum system introduction

Once the opening of the business is dumb, it will not be able to take advantage of the market situation, and the operation of the campus will be very difficult in the future. The success or failure of the opening determines at least the operating status of the campus in the last year.

Many education investors either cross-bank franchise brands to enter the market, or they were substitute teachers before. 80% of the group's cognition is teacher-style product thinking. Since you want to invest in education, you must learn business operation thinking, have the heart of a businessman, and use the thinking of running a business to run a school, otherwise what do you give you?Every time you make a small workshop, you will be immersed in your own world and become a craftsman who appreciates yourself.

Take the children's English project that I am most familiar with as an example. I have seen many investors do children's English projects because they are English majors and English is at the eighth level. Some also say that they think English is very important. There is no decent children's English school in their local area, and some say they feel more directly.Children's English is more profitable than the business I am doing now. The training courses my children attend are full of students on weekends, and I also want to do one.

Generally speaking, investors with this kind of motivation to be a school have a 90% probability of not doing well. If the education and training industry wants to do well, it must have these two abilities, or the founding team has people with these two abilities.

These two abilities are：

①production ability

Teaching service delivery, product quality control, product iteration update

② Commercialization ability

Marketing model design, how to monetize and collect money, team building, shaping the brand, and expanding the market

I have found that many people who are preparing to run schools pay attention to productization capabilities, not commercialization capabilities. This misunderstanding of thinking has planted a time bomb for future school operations.

Today I will focus on sharing more than that. I will focus on the six key points you need to think about in the preparatory stage.

I have shared such a theory with many friends in the education and training industry.：

Enrollment is money, teaching is life, service is the root, renewal is the foundation, word of mouth is the brand, and introduction is fission.

Behind the simplicity is the ultimate concentration. This picture seems simple, and behind every link is a huge systematic work. In every training lecture, I have repeatedly emphasized the key word “system”, because the system is the Yingpan of the campus operation.

Many times I see that some principals and educators have good ideas and work hard, but they just don't achieve the desired results. The reason is to do things in an “open loop” rather than a “closed loop” way. Strictly relying on the system to achieve the goal is to use a closed-loop method, and not relying on the system is to use an open-loop method. All successful training schools have realized the closed loop of their business model and rely less on luck; while most failed training schools have not realized the closed loop of their business model, which is very accidental. The vast majority of educational investors want to make more money, but only a very small number of people can truly realize that what they actually have to do is to build a training school and operate a closed loop of business, constantly iterating and upgrading, so there are very few educational investors who can continue to make a lot of money. Very few.

To put it bluntly, these 5 points are the basic problems that need to be solved by educational and training institutions. These are basic skills, just like practicing martial arts squatting horse steps. Don't tell me what business school lecturers share the so-called tall strategy. No matter how high the plane flies, it will take off from the ground and eventually land.

①How to let others know about you? The market solves the traffic problem

② How to get people who know you to come over? E-sales to solve this problem

③How to get people who come over to pay? Face-to-face consultation to solve conversion problems

④How to turn book funds into profits? The teacher solves the delivery problem

⑤How can parents continue to pay for learning? Academic affairs solve customer problems

Now let me share the 6 key points of preparing to open an education and training institution. After familiarizing yourself with these 6 key points, it is equivalent to avoiding 6 big pits.

The 6 key points are：

① Is it a franchise or a self-created brand (leverage)?

②site selection (geographical location)

招生 Enrollment promotion (marketing promotion)

招聘 Recruitment (human resources)

课程Curriculum product positioning (teaching research and development)

⑥Financial issues (advance payment management)

Here, these 6 key points are analyzed one by one as follows：

1. Franchise brand or self-created brand

First of all, the development prospects of the education market are good, and the explanations of many investment franchise projects will tell you whether you make or lose money. This statement is simply "bullshit." The development prospects of the education market are good, yes, but how can it be said that after joining, the package will not lose money? Could this be the courage given by Fish Liang Jing?

You must pay attention. No educational franchise brand does not have risks. As long as it joins, it will be accompanied by certain risks. If you want to make a profit, you don't want to pay. This is simply a dream. Therefore, after you join the company, you must have a sense of risk and a coping strategy. Secondly, anyone can succeed in joining. This statement is even more impractical.

Recently, many people have consulted me to join in education，

I just threw out my soul 5 questions，

I focus on consulting, marketing enrollment, and operation management of franchise projects in the education and training industry. I have witnessed and helped thousands of educational investors clear obstacles on the way to running schools.

Because you don't have to step on the pit I stepped on anymore, sometimes you can save tens of thousands by understanding a word.

He has 10 years of practical experience in operation and management in the education and training industry, has explored 15 urban markets, and has personally participated in the preparation of 40 new school districts from 0-1.

Soul 5 asks as follows:

Question 1. How much do you know about the industry you want to join? Have you ever worked in the industry?

Question 2. If you go to join a business, do you have any resource advantages that others don't have?

Question 3. Have you ever understood or studied team management?

Question 4. How much money do you have to burn out without feeling distressed?

Question 5. Do you really believe that anyone in this world will give you 100% of the things that make money in the original way?

If you understand the above 5 questions I mentioned, you just passed the first level, and then you have to think about how to do it.

Franchise education brands can be operated in stages at their discretion, and the contract period for franchise is generally 3-5 years.

If you want to join, I hope you think twice before you go. If you need a curriculum system, there are so many of them now. The main reason for joining is to take advantage of other people's brand and management experience to support it.

Franchise is a business, which is essentially no different from other businesses. It requires franchisees to use their own resource advantages to solve problems, not to get the brand and sit back and enjoy the benefits. (Don't think that joining a brand can be the palm of your hand)

Doing business is a way of monetizing resources. Franchisees are only a channel for the brand in the local area. If they have no resources and no experience, they all pay taxes.

There are a plethora of educational franchise projects now. You can go to the franchise website to check it out [Common websites: China Franchise Network, 1688 Franchise Network, 3158 Merchants Franchise Network, First Franchise Network, China Franchise Network]. The franchise website is only for reference. Don't take it for granted. It's all done by merchants who spend money.

When you go to the franchise website to search and view, there are a large number of educational franchise brands. The common keywords are as follows: zero experience, nanny-style support, easy to be the boss, one year return to capital, education, entrepreneurship and get rich... What I want to say is who believes these and who is stupid X, if you believe these and who is stupid X, if you believe these and who is stupid X, if you believe these and who is stupid X, if you believe these and who is stupid X, if you believe these and who is stupid X,This educational project is so simple and easy to copy, and so profitable, why should people give you the opportunity to make money? The success rate of joining 70% depends on educating investors, and the iron industry needs to be hard on its own.

I sincerely suggest you first go to learn more about this industry, chat with relevant practitioners, and chat with campus investors who have already joined. Investment is not a child's play, and I believe your money is not from the wind.

90% of all franchise advantages have a fudge component. A franchise first depends on your own resource advantage, not the advantage of the so-called franchise brand, because the franchise brand, as long as you pay, anyone can participate, so this thing can not be regarded as an advantage. Advantage.

Joining is essentially a business with a very high threshold. A person who has no resources, no funds, and no industry expertise uses his own hard-earned money to join in a clueless manner. In the end, he lost a lot of money. It's very stupid.

Joining this industry is mixed with fish and dragons, and the benefits are uneven. In the past, you needed to hold a magnifying glass to make a judgment, but now you need to hold a microscope, so you can look at it accidentally.

Think about why Xueyu, New Oriental, and Xueyersi are so powerful. Why haven't they expanded to third- and fourth-tier cities, including your county. Because the core of education is teachers and teaching products, teachers are the most core. The education industry is a manpower-intensive industry, and what is more interesting is that it is an industry that attaches importance to both process experience and output of educational results. The more wonderful education industry products are virtual, and customers and users are separated. State. These characteristics determine that the education industry is a very important service industry, teaching and operation are the core, and brand reputation building is the key.

The education and training industry is a long-tailed market, and the market share of the top five companies currently accounts for only about 5%, which shows that the market pattern of the education industry is “big market, small workshop”.

Therefore, once you choose to join, you must be very cautious. I have seen many brand franchised schools achieve a certain scale in the local area. Basically, all of them have become self-reliant by local warlords, separated from the headquarters, and changed their flags. Educated investors with a bit of business acumen finally make their own brand, and in turn go to merchants to join them. This phenomenon is not uncommon in the education industry. As far as I know, several chain education brands in the domestic training industry are in this relationship.

The education and training franchise industry has been developing in China for more than 20 years, but it is not yet particularly mature. As strong as the education giant New Oriental, it also tried to join in the early years, but later it stopped.

Regarding education franchise, I also talk about my own views. There are many differences in it, and the strength of many companies is packaged.

In the “slow” industry of education, the advantage of the franchise model is to achieve rapid scale-up at a very low cost. Under the condition of considerable investment, the expansion efficiency of the franchise model can often be several times higher than that of direct sales. However, the high difficulty of management and quality control has also brought a lot of problems.

Since the development of the education industry, “direct revenue generation, franchise enclosure” has become a development model that has been verified by many education brands.

For franchisees, in the absence of industry resources and operating experience, joining is a feasible solution to reduce the threshold and increase the success rate. The headquarters' guidance on venue selection, sales, course content, operation and management, and teacher training has a huge impact on whether a newly built franchise store can start smoothly.

From the perspective of specific cooperation methods, there are also subtle differences between different brands. At present, the mainstream education franchise contracts on the market can be roughly divided into the relationship between buying and selling and the relationship between the upper and lower levels.

Buying and selling relationship: franchisees purchase the right to use the brand in the form of a franchise fee, as well as the corresponding “management + teaching + marketing standardization solution”. The brand does not exercise too much restraint on the operation and management of the franchise store, and does not participate in the sharing；

Relationship between upper and lower levels: In addition to providing brand right to use and solutions, the brand will also hold shares in the franchise or pay dividends on revenue, and this model also puts forward higher requirements for the “management services” provided by the brand. Requirements. To this day, the franchise model still has many limitations. Joining a mature brand can indeed play a certain positive role in enrollment and publicity in the early stage of entrepreneurship. However, due to the low threshold of the education industry, the support provided by brands to franchisees is actually very limited, and in many cases it has become simply “selling brands.”

The franchise model that can be rapidly expanded is more suitable for products than services. For example, the quality of products in industries such as catering and retail is controlled by the brand, and there is a strong supply chain with unified standards. Franchisees are essentially just channel providers. However, the education and training industry attaches more importance to services, and the core of services is teachers. A low degree of standardization will inevitably lead to uneven quality.

A lot of fixed costs need to be paid in the early stage of the establishment of the school, and poor enrollment will greatly affect the cash flow of the franchise store. There is too little assistance to the operation of franchised stores, which is almost a common phenomenon to educate franchisees. Many franchisees who have failed to invest believe that the lack of support from the brand side has left the franchise in a state of self-sufficiency.

Negative events in education are frequent: rapid expansion is a double-edged sword.

One into joining deep like the sea, from the headquarters of the passers-by.

A word of advice: If you understand operation and management, you really spend less money if you want to map and own your own brand. You only need to find a good curriculum system. There is really no need to spend money on franchise fees. [If necessary, I can recommend you a quality education curriculum system, including teaching materials + lesson plans + electronic courseware + teacher training. If you need operation and management training, you can contact me]

If you are a white guy without any experience in the industry, you should pay the tuition fee for the franchise fee. To some extent, it can be said that it is an IQ tax. [For example, the franchise fee for children's English first-tier franchise brands is between 600,000 and 1 million, the second-tier brands are about 300,000 to 400,000, and the third- and fourth-tier brands are about 150,000]

To join, you must have a learning mentality, and the joining fee is the tuition fee.

At the same time, joining also has a certain relationship with the region. Parents in first- and second-tier cities attach importance to brands and teachers. Third- and fourth-tier parents are indifferent to the brand, and in contrast, they value teacher teaching and cost performance more. This is the reason why many local snake agencies have gained popularity in the local area. Many big brands have gone to places where they are not well-received, and there is a situation where a strong dragon is difficult to suppress the ground snake.

Nowadays, many franchise headquarters only give you a brand authorization, which is of little practical significance. If you are in a third- or fourth-tier area, it will actually not help your development. Sometimes it can be said to be flashy.

No matter what kind of education and training institution you join, you must go to the headquarters for an on-site visit to see the qualifications. You must choose a training brand with no less than 10 direct-run schools. You must look at the real financial data of the direct-run schools of the headquarters. Be sure to visit three or four already joined school districts. Be cautious, you can't justListen to the one-sided words of the merchants.

For the investment personnel of educational projects, you are just a single performance, but for yourself, this is your investment and entrepreneurship. How can you not do an investigation and be so hasty that Guangxin investment personnel will open their mouths?

When signing a franchise contract, you must take a closer look at the specific content of the franchise fee. Before, a friend joined an educational brand for 338,000 yuan, and they all signed a contract for 10,000 yuan and came to me happily to see it. This includes a brand deposit of 20,000 yuan [deposit], a brand usage fee of 100,000 yuan, and 8.8The operation guidance fee of 10,000 yuan, and the core technology delivery fee of 130,000 yuan.

Please keep your eyes open and see clearly. There is no mention of the franchise fee in this contract!

Because “franchise” is a folk saying of ours, the real official name is "franchise”. Brands that have obtained a franchise license must have the following conditions:

① Must be a company, not an individual

②Must hold the corresponding trademark or patented technology

③ Must have more than 2 direct stores and continue to operate for more than 1 year

④Complete the record of the Ministry of Commerce

And this company replaced the franchise authorization with words such as operation guidance fee and core technology fee. In fact, it was playing a word game to cover up the fact that it did not have franchise qualifications.

After signing the contract, the headquarters gave this friend a lot of operation and management manuals, and sent him a lot of so-called electronic documents, decoration design drawings, and VI materials. This is the so-called core technology delivery. Your 130,000 yuan has already been consumed. Even if you want to file a lawsuit in the later stage, the chance of winning the lawsuit is very slim.

As you can imagine, once such a contract is signed, it is tantamount to sheep entering the tiger's mouth. After reading the contract, I couldn't smile bitterly. I could only encourage him from the bottom of my mouth and pray for him from the bottom of my heart. I could only wish him good luck.

How to check if an education company has a franchise record?

Just check the commercial franchise information directly, remember to find the website with the gov (government agency) in the link.

See the picture for the standard url, look for gov.

I searched for a well-known regular franchise brand, let's take a look.

KFC

The official website of the Ministry of Commerce of this country is very easy to use. It can effectively help you identify whether a brand's so-called franchise has been filed by the Ministry of Commerce. If there is no record, then it is recommended to keep a few more eyes on it.

In addition to filtering and filing, more importantly, it can effectively help you identify copycats.

Everyone knows that when search engines search for information, your probability of seeing advertisements is higher than that of seeing useful information. As long as you are willing to pay, the engines are very flexible in their asses. Where the money is, they are there. It's very real.

When you directly search for a certain brand to join in the search engine, the top ranking is often not the official website, but all kinds of copycat ones, or rather, it has nothing to do with the brand at all. Spend money to advertise, and then lie to you to join their family.

Before joining a brand, you must first see if the brand has been filed for the record, and then you must see if the brand is related to the company, and you must also see if the company holds the trademark. This is the most basic step.

If this step is not resolved, everything will be done in vain, and the bamboo basket will be empty of water. Be careful to join the brand by copycat.

I came from the front line of the education and training industry. In 10 years of education and training operations, I have found that most people are investigating franchise projects and are irrational when they pay for franchise contracts. They feel that after joining, they will not be able to train all the headquarters. In short, if you spend money, you have to serve yourself. In fact, it is not. There are a few points that I hope will give some inspiration to investors who want to join.:

1. Before joining, you must purchase the two books "Franchise Management" and "Franchise Entrepreneurship" to understand the choice of brand. The two books clearly introduce the franchise development history, laws and regulations, risk control and other important franchise important information. If you find it troublesome to read books, you can consult someone like me who has many years of experience in the education industry, so that you can spend less money and take fewer detours.

2. Investors must operate by themselves in the first three years, and may not authorize professional managers to operate.

3. There must be a professional sales team on the campus and a professional faculty team. If the two teams cannot handle it before joining, or they are unable to handle human resource issues and build a team, please don't sign a contract. You are jumping into a fire pit and spreading money.

4. The franchise headquarters contract must be carefully read, especially the rights and obligations of both parties A and B, as well as the performance of the contract conditions and the discharge of contractual responsibilities. You must read the "Franchise Disclosure Manual" of the headquarters. If you have objections to the terms of the contract, you can sign a supplementary contract. We must treat the overlord clause in the franchise contract carefully. It only talks about the rights of the headquarters itself, not the obligations. Once the intellectual achievements are exported, there will be no refund. Please be careful when signing such a contract. Be sure to consult a professional before signing.

Nowadays, many educational franchise projects do not have a physical direct-run school, and they sell brand licenses to make money. There is no actual operation support in the later stage. This requires great care.

Joining is risky, and investment must be cautious.

In order to expand faster and enhance market influence, the vast majority of education and training brands on the market are now accepting franchisees. For educational investors, you only need to pay a franchise fee to have the right to use the brand, including curriculum system, teaching materials, teacher training and promotional materials. Of course, this set is expensive. According to the value of the brand, there are all levels from one hundred thousand to one million, and the content contained varies widely. In order to attract franchisees, some organizations give a very low threshold for franchise fees, but later management support, teacher training, promotional materials, etc. all require additional money. Therefore, when signing a franchise contract, we must ask clearly what the fees paid contain, and estimate how much investment is required in the later stage.

Many brands have just joined the franchise for a long time, and they don't have enough experience in joining and exporting. The support for joining is very limited. They often leave it alone after paying the alliance fee. All kinds of good promises and publicity have basically failed. Some support programs are fake and fail to land, and in the end they have to rely on the investors themselves. Therefore, we often encounter things that franchisees and brands tear apart. In reality, this happens often, and it is not uncommon.

The difficulty of education franchise is that the product is not a standard product, it is nanny-style support for laymen, a school with zero experience, and the output of the curriculum system. Essentially, it provides brand authorization and training services. Recently, I have been thinking about whether the business model of investment and franchise in the education and training industry is all like this. It depends on investment to make money. As for whether it can survive well when it is recruited, how long it will survive is up to fate.

Education and training industry:

Investment side-immediate effect-short-term effect

Operation end-fine water flow and long-term effect

To put it bluntly, most of the money made by China Merchants franchise brands is from the China Merchants side, and they choose to make immediate results instead of long-term growth.

Self-operated brands are relatively cost-effective, but they are not troublesome.

If you decide to create a brand, market positioning, what teaching materials to use, how to build a teaching and research system, how to design courses, how to package products, trademark advertising design, etc. are all very troublesome. Each item requires a lot of time costs and labor costs, and it is common for these costs to add up to more than the franchise fee. It depends on whether you want to find a project as a tool for short-term investment to make money, or you want to hold and build your own brand for a long time, become stronger and bigger, and operate it as a personal business. If your original intention is the former, then join the club and pay tuition fees; if it is the latter, you must invest in your brand assets and adhere to long-term valualism.

Finally make a summary:

If you enter the education and training industry, no matter whether you join or own your own brand, what curriculum system you choose to use, and which regional market you plan to do it in, you must focus on four issues.

【1】What do you sell?

[2] Who will sell it?

【3】 How to sell?

【4】How long will it last?

If you can figure out these four issues clearly and make them clear, in fact, the operation of the entire campus is very intuitive.

Is there a problem of market positioning & philosophy here? Team organization issues? Skill problem? Product line problem?

2. Site selection

Depending on the project, the address requirements are also different. For example, early education English classes for children are generally concentrated in shopping malls and large communities. Extracurricular tutoring classes are concentrated near the kindergartens of primary and secondary schools. The location of the site is very important, and it is necessary to do a good job of market research to investigate the surrounding communities, schools, businesses, and transportation. Now the national policy expressly stipulates that it is not allowed to run schools on floors above 3 floors, the area of the school must not be less than 300 square meters, and the fire fighting must be qualified. Only in this way can I be eligible to apply for a school permit in the later stage. The location also determines the operating cost. If you choose a popular shopping mall, the entry fee and rent will definitely not be too low. It will be easier to promote later, because the shopping mall itself has its own flow of people, and there will be more people to consult, and the brand will spread faster. If you choose to live in a small community or a popular commercial complex, the rent will be relatively cheap, but the later marketing will be very difficult, and additional costs may be required to do marketing.

Nowadays, the most taboo site selection for running a school is to engage in thousands of square meters of space as soon as it comes up. It seems generous, and you will cry in the later operation. If it is a self-operated single project, the site selection of about 500 square meters is more than enough. If it is a self-operated multi-project, the site selection should also be controlled within 1,000 meters, and it is best not to exceed three projects, otherwise it will lose focus in operation. Starting a business in offline education and training institutions is a heavy investment in assets. When your early model does not pass, it is best to make a campus product MVP model (Minimum Viable product) first, and you must verify the market, iteratively improve, and make sure to make a profit. Make money, and finally all in.

In addition, don't think about how many trillions of education and training market shares are reported in the news. Even if a table is full of Han, you only have one stomach. For you who are an offline institution, the main sources of students come from the surrounding 3-5 kilometers.

3. Recruitment

Recruiting and forming a team is the most important strategy in the preparatory stage. As an education investor, your initial job is to find people to follow you and work with you. Remember to find someone, not wait for someone.

Without some accumulation in the industry and extensive contacts, it will be very difficult to recruit excellent and suitable employees. Those with industry experience can also attract some people through the introduction of colleagues and friends, but those who don't have it can only rely on social recruitment. The success rate of social recruitment is relatively low. I knew an investor before. I interviewed 30 or 40 people in a month, but in the end none of them stayed. Needless to say, you should be able to guess how desperate he was at that time.

The education industry is a manpower-intensive industry, and this characteristic determines the dependence on talents. Whether you are joining or self-employed, you must consider the local talent recruitment channels in the early stage and the construction and management of the team organization echelon in the later stage. If you join a brand for education, it only solves your brand, curriculum system, and part of the operation service problems, but the human resource problems have to be solved by yourself. I have been in the training industry for 10 years and have not seen any franchise headquarters that can substantially solve human resource problems for franchised schools. If your city does not have a university, or your surrounding city does not have a university, your city is a talent-exporting city, and anyone with a bachelor's degree in the city has to look at it with a lantern. Then you will definitely have to pay a high salary to attract outsiders to work with you in the later stage, but this is not a long-term solution. So you can no longer be a traditional educational institution, or you can become a double teacher and use AI technology to reduce your dependence on teacher professionalism.

The rapid development of a training school depends on whether a combat team can be formed during the preparatory period. Therefore, recruitment, enrollment, team formation, and training of teams during the opening preparation period are the top priorities.

Four common effective recruitment channels：

①Introduction of acquaintances

②network recruitment (Zhilian, 58, Boss direct recruitment or local talent network)

校园Campus recruitment

④Headhunting or intermediary

The recruitment of educational institutions must be normalized throughout the year, and people must come for interviews every month. This must give indicators to the personnel in charge of personnel. When can I stop recruiting? Unless you want to wash your hands and don't plan to operate anymore, then you can stop hiring. In particular, it is necessary for the course consultant and the marketing team to over—edit by 10-30%, because these two positions are highly mobile and the training speed is slow. It is necessary to form a dynamic balance in these two positions, strict assessment standards, and the survival of the fittest. Education and training schools are never afraid of large numbers of people, but they are afraid that there will be many people who don't have the ability to live together.

Recruitment is a very important and professional matter. The current grassroots work group is the post-90s, and in four or five years it will be the post-00s. The management method is very different from the post-70s and 80s. Your interview process, interview conversation skills, salary system, employee training, employee management... You all need to think carefully and standardize the process as much as possible.

The essence of recruitment is to do organizational construction. I sincerely suggest that you learn about the history of the Sanwan People, the Autumn Harvest Uprising team led by Chairman Mao.

The most important revelation of the Sanwan adaptation is that organizational efforts have completely enhanced the combat effectiveness of the team, rather than the effect of business efforts.

Mao Zedong was a master of organization building, not an expert in war. He has served in the military all his life, but he never took a gun. There is a kind of entrepreneur who does a wonderful business, but he never knows how to do business, or even doesn't understand what's going on with his business. This is a concept, so the most important revelation of Sanwan's adaptation is that the effect of organizational efforts is not the effect of business efforts.

Therefore, recruitment and team organization building are very important things.

4. Market enrollment

When the preliminary preparations are about the same, you can start the enrollment promotion. Relying on traditional enrollment methods such as sending out leaflets, it is becoming more and more difficult to directly make unfamiliar phone calls to enroll. In many cities, it has been forbidden to distribute leaflets at the entrance of schools for publicity. Urban management controls it, and security guards will control it at the entrance of the school every time school is over. The government has also begun to regulate telemarketing. A colleague of mine told me that some large organizations have cancelled telemarketing as a sales channel and turned to online marketing and subway advertising. But how can a small organization have so much money to promote Baidu and burn online advertisements? One of the most common WeChat public account advertisements will cost four or five thousand casually, and it is impossible to predict whether it will have any effect.

Because the market competition is becoming more and more fierce, and the requirements for the admissions team are getting higher and higher, it is necessary for the admissions supervisor to formulate marketing and sales activity plans from place to time. This is even more demanding on people.

A training school is essentially a company. A company should have its marketing department. Otherwise, it will be disconnected from the outside world. Your teaching products and services cannot be quickly delivered to the target customer group. The consequences of lack of students are very serious. The operation of the campus will be unsustainable and on the verge of collapse orRun away.

Now let me talk about my own thinking about the marketing and promotion of the campus. I have worked on the campus for 6 years, including 4 years in sales and 2 years in marketing. I have launched more than 30 new campuses with the company before. I am very familiar with the market expansion of the new campus. MyThe point of view is as follows：

online:

1. Start-up campus within one year, please focus on offline；

2. If you have investment, just do your best to make a local circle of friends or Douyin advertising, register a WeChat public account, and maintain various parent communities to forward and spread. It is OK, which can be regarded as an overall brand communication package.；

3. In a certain area, there are one or two school districts, just do a good job of SEO, there is no need to bid and burn money.；

4. If you need to do output, take a good look at the local Baidu post bar, circle of friends, and WeChat social marketing. It is free, practical, simple, effective, low-cost, and high-output!

offline:

There are many investors and friends of the principal who are asking how start-up schools enroll. Generally, I will tell him to "do a good job of pushing within a radius of 3 to 5 kilometers”" When there is no stock in hand, the channel cooperation is zero; if the product has not been verified, the brand promotion is also zero.

Start-ups rarely touch elevator advertisements and outdoor advertisements, burning money, and not seeing output at all in a short period of time. That thing can be done with a certain customer base. Many large brand organizations do various outdoor advertisements. With brand exposure as the ultimate goal, start-up organizations should calculate the output for every penny invested, create cash flow, and first “add Xiaomi” to eat away at the market.

The current mainstream methods of enrollment in educational institutions: local promotion, community, channels

Educational institutions that are just starting out will basically choose to push, because this is the lowest cost and fastest way to accumulate seed customers. After the campus has a certain scale, local promotion is also essential, and the best way to brush the brand's sense of existence.

Market expenses must be spent on the blade, open sources and save money, and think about ROI all the time.

5. Market positioning of course products

Low-end education and training institutions sell time and physical strength，

Mid-range education and training institutions sell experience and technology，

High-end education and training institutions sell brands and standards，

Ultra-high-end education and training institutions sell circle level and cognition.

It is more reproducible to be a niche market, and the barriers to being a niche market must be high enough. The biggest reason for not making money is that you can't figure out your own positioning.

If you can use the mid-range level to do the low-end market and the high-end level to do the mid-range market, it will be a powerful dimension reduction blow.

The education and training industry is a service industry. Sometimes the focus is not on what kind of person we can make our children become, but whether we live to be what parents and children yearn for.

We must do regional customer demand analysis and research, and don't blindly set up courses. After selecting a course, do a regional competitive product analysis, and be sure to have a good positioning for your organization and course. The education market is so big, you can't do everything and treat all customers as your dishes. This is too stupid and naive. The Chinese market is so big, with a weak water of 3,000, you can only take a scoop of drink.

Each brand of shampoo has its own clear market positioning, and the course products of our training institutions are the same.

Some target customer groups of educational projects are actually not as widely publicized at all. For example, early education is generally advertised as 0-6 years old, but most of the real students are concentrated from 1.5 to 2.5 years old. After the age of 3, children basically don't have time to continue early education when they go to kindergarten. They all go to learn English, painting, dancing and Lego. There are also children's English that is generally advertised for 3-12 years old. In fact, most of the students are concentrated in the 3-9 years old age group. They have changed to test-taking and remedial classes in the third and fourth grades of primary school. Even if they learn English, they will learn courses that are synchronized with the textbook, rather than children's English, which focuses on interest and spoken language.of.

There are also some quality education courses. The age of the students is concentrated in 3-9 years old. Unless children over the age of 10 have a particularly strong personal interest or plan to take the path of art majors in the future, they generally insist on continuing to study art, piano, dance... 90% of families will basically be 10 years old.In the future, give up quality education and choose cultural courses for training.

Our national conditions determine the way out for children from ordinary families to learn quality education. There is no way out for children from ordinary families to study culture well and take the university entrance examination well. The college entrance examination is a milestone for most family children, and many family children are ready to work hard to jump over.

Because of the current national double reduction policy, subject training has no business development opportunities in the open market. If you want to do education, it is recommended to do quality education. Don't touch subject education.

6. Financial issues (advance payment management)

Finance is a part that many investors ignore, and you won't believe that many institutions don't even know their accounts. Most people are optimistic about this industry because of the good cash flow. They only see that the total course price when parents sign up is in the tens of thousands. During the peak season, the campus can collect hundreds of thousands a month, but those are only accounts receivable in advance. In finance, accounts receivable in advance are liabilities. Until the students finish the class, that can't be regarded as real income. In the training industry, the real income comes from class consumption (class consumption), not how much money is collected from the parents. You need to serve for half a year or even a year with the money paid by the parents. If you finally sign up and don't come to class on time, you won't be able to do it. Later, if the parents want to refund the fee, you have to pay the money obediently.Obediently return to others. The cash flow for education and training is very good, but if you don't know how to use the cash flow, the advance payment in your hand will continue to depreciate.

Under the good operation of the education and training industry, the profit margin is about 25% (where the cost of individual counties is low, the profit margin can be more than 30%), and the rent cost must be controlled at about 15%, and 20% is the red line. Marketing costs must be controlled at about 20%, and 30% is the red line. The cost of human resources is generally about 30%, which is a normal level.

Schools in the county generally operate well and can reach a break-even point in 12 months. Second- and third-tier cities can reach a break-even point in 18 months. First-tier cities in Beijing and Guangzhou generally have high costs. It takes nearly 2 years to reach a break-even point.

Today I shared a real-life example of bloodshed that happened to me. The training institution I did with my friends back then recently ran away. I had expected this situation 7 years ago, but I didn't expect the consequences to be so serious. Serious. At that time, we caught up with the Tuyere. College students who had just embarked on the social inexperience spent 1 million yuan in the first year of running a school in the local area, and a campus of 1.5 million square meters received 300,000 yuan for a summer vacation class. At that time, seeing so much money for the first time in my life, my heart was a little swollen. At that time, my friends and I didn't have the concepts of operation and management, team building, class elimination... in our minds. At that time, I just vaguely felt that we were doing something wrong there, and I couldn't say a specific one, two or three. At that time, there was no clear concept.

As the school continued to advance, in the second year, I insisted on being a full-time marketing team. At that time, I was invincible in third- and fourth-tier cities. I think marketing and marketing can solve many problems. Then our hidden problems also came, because they were all part-time teachers, and we mismanaged them, causing some parents to refund their fees. At this time, I realized that if the money entered into the campus account is not completed in time, and the later teaching services cannot keep up, the money can be returned to the parents. The pre-paid fees in the early stage are only temporarily retained on the campus account, and they are not the revenue of the campus in the true sense. After realizing this, my friend and I discussed this matter for more than a week. He refused to use a full-time teacher and engaged in a special part-time teacher. Three months later, I voluntarily withdrew and got part of the money.

When I left, I said to him: Vertical is insufficient and scheming! Maybe we were all relatively young and vigorous at that time, and our cooperation in entrepreneurship was also very reckless. At that time, our campus did not even have industrial and commercial registration.

At the beginning of 2018, a friend called me and said that after calculating the accounts, he found that there was a lot of money flowing in a year, but he just didn't have any money in his pocket. It was only then that he realized the problem of class cancellation and borrowed money from me to pay the teacher's salary. I refused because I realized that this is a bottomless pit. The final ending was that my friend ran away, and this incident was also on our local news and TV stations.

I checked the campus on the Internet. There are currently 5 lawsuits waiting for him. He and the company have also been on the untrustworthy information list and entered the industrial and commercial blacklist.

Cash flow is the deadliest for the education and training industry, and many times it can be said that it is greater than profit. Many schools that have closed down and run away are not saying that they have no profits, but that their cash flow has been cut off, and investors have no money to advance. They can only choose the last of the 36 counts as the best policy.

The education and training industry is not well operated and losing money is not to make you lose a lot of money at once, but to make you lose 30,000 to 50,000 every month, accumulating more and more. For example, the education and training industry does not let you take off your clothes at once, but one by one, first take off your coat, then take off your coat, then take off your underwear, and finally take off your pants. Running.

Friends around you think you are the richest. Anyway, you have set up a training school and collected millions of tuition fees. In fact,... (100,000 words are omitted here)

The finance of a training institution is really a university question. The cash flow of admissions is very important, and the [confirmation of revenue] of class consumption is very critical.

summary

Everything is extremely prosperous and must decline, and educational and training institutions are also life-cycle. The business direction of the campus must be adjusted for each period of time.

The education and training industry is easy to start and difficult to end. The enrollment of many institutions is not ideal. It is difficult to make breakthroughs if you continue to persevere, and you can't afford to close the door. Because the advance payment has been spent, and the class has not been completed, even if the school is closed, it is unable to afford the refund, so it can only choose to run away. In recent years, I have seen more and more news of the owners of training institutions running away from the news.

Everyone who comes to do education and training is a person with some educational feelings. If it weren't for being cornered, no one would choose this strategy. A few days ago, I went to the mall and saw this announcement in front of an educational institution. I sighed deeply. It's not easy!

Under the pressure of policies, rising operating costs, poor management, and poor enrollment are prone to this situation.

When you are in the process of running a school, the problems you encounter are definitely not only the above, such as the departure of partners, the loss of core employees, complaints from parents, fire protection issues, school qualifications, maliciously slandered or reported by competitors, etc. , All of this requires a strong heart to face. Since it's so troublesome, isn't it worth trying? Nor is it! In the business of education and training, the sense of accomplishment is particularly high.

To do education and training, we must pay attention to our reputation and the internationalization of teaching effects. We must walk on two legs of feelings + business. Education and training services are a business. Since it is a business, we must pay attention to commercial competition, curriculum product creation, and marketing. Don't build a car behind closed doors.

When children make progress in education, when their parents are satisfied and support them, they feel very comfortable in their hearts and feel that they are doing good preaching. The return on investment cycle of education and training is generally 1-2 years. It has passed the initial reckless stage and is on track. Relatively speaking, the return is about 20% without any problems.

Education and training institutions really can't be opened if they have the funds to open them. This opportunity existed between 1995 and 2012. This is a cultural business. As a business, you must have an in-depth understanding of the signs in the circle, and you cannot stand outside and guess inside the bureau.

Many outsiders in the industry think that educational institutions are very simple to teach children in class, just like looking at a bank is also very simple. It is a place to save money and withdraw money for loans. All of this is appearances. You have to have a deep understanding of its operation and management mechanism, profit model... If you don't understand an industry and rush to invest in it in a confused manner, then wait for the tuition fee to be paid or the leek to be cut! The high probability is that you basically can't make money, and if you lose money, you will never make money outside of your cognition.

The market competition is becoming more and more fierce, and the requirements for refined operation and management are getting higher and higher. I have experienced in the industry, especially executives in large institutions and entrepreneurs with rich management experience in other industries. The success rate is relatively high. Those who don't understand anything, listen to a business investment project briefing, and most of the laymen who rush in with a hot mind are suffering.

I have seen many of these cases, and it can be said that the list goes on. Often on the Internet, some educational investors&principals will ask me such a question. Teacher Jacky, I joined a brand organization/introduced a particularly good curriculum system. There is a blank market in our place. Between the lines of what he said to me, I could feel a longing in his heart, and I felt that he would definitely make money. After more than a year and dozens of students, people who knew her persuaded her to give up. There is no sense of happiness in her current life, and the quality is not as good as before. She has accumulated a lot of savings, but she always feels that the opportunity is not far away, and she is not convinced! Don't admit defeat! School operation is a system. No matter how good a project you can control, you must measure your own ability model and strengthen learning.

Many principals are so busy every day that what time do they get off work and what time do their children go to bed, their children are not taken care of, there are not many children in the school, and the employees are still so disobedient, and they have to pretend in the circle of friends that the campus is very profitable. It really is to break your arms and hide in your sleeves.

In fact, the core of the success or failure of campus operations is one person: the principal

Because the principal is the cause of everything, if campus investors cannot correctly evaluate the annual income of their campus, build a team, and reasonably plan the use of cash flow, they will definitely walk alone in the cold wind in their pants.

Many industries are pleasing to the eye from the outside, but devastated from the inside. If you want to do a good job in a certain industry, the two important words are “precipitation” and “cognition”. The law of the market is always that insiders make money for laymen, and only under the asymmetry of information can there be more room for profit to operate.

This is the end of the answer. The above are some of my thoughts on the 6 key points of running an education and training institution. It is more about personal experience and experience. If there is anything inappropriate, I hope to Haihan.