In fact, friends who have no experience in course production may have questions when writing the outline.：How should I write the outline? How to sort out the logic? How detailed do you have to write? What tool do you use to write? Is excel okay?
Let's talk about this article“The things about writing the outline”，Help you resolve the doubts in your heart one by one.
01
Outline of two common types of problems
First let me show you the outline of the 2 types of common problems. Knowing where the problem is, you can avoid falling into the pit by writing it yourself.
Case 1: Game Operation Course
I believe everyone will definitely have a question mark after reading this outline. For example, what is the relationship between “getting an offer from a game company” and “How to communicate with major business departments”? Why does the fourth party talk about “daily work arrangements” again?
Most of this kind of logical confusion in the syllabus is because I didn't think clearly about the goal of the course, that is, “Which people's key problems I want to solve”, so I can write whatever I think of.
The goal is clear, and the logic of the outline will naturally be much smoother.
For example, if the course is to help "students or career changers successfully get an offer for game operations", it can mainly focus on the two modules of "the current situation of the game industry" and "How to get an offer from a game company"; if the goal is "how to work efficiently in game operations", you canContinue to optimize according to the two parts of “How to communicate with major business departments” and “How to arrange daily work”.
Case 2: Project Management Division
The typical problem with this outline is “too simple”, and it is completely impossible to see what the key content is under each module. For example, what will each of the four modules under ”Project Management Workflow" talk about? “Project start-up” will talk about the preparation before the start-up, what effect should be achieved in the process, and how can the project start-up be started? Do not know.
It is not enough for the syllabus to be clear in logic and beautiful in appearance. It is more necessary to present the key content of the future curriculum so that we can judge whether the existing design can achieve the curriculum goals and where the focus is in the future content production stage.
02
Okay, what does it look like?
After reading the two types of common problem outlines, let's take a look at what a good outline should look like.
A good outline must meet at least the following 3 points：
All the content of the outline revolves around “How do we solve the problem of the target user”；
The content of the outline should be detailed enough and the focus should be prominent；
The outline structure should be clear and smooth, and the chapters before and after should have a logical relationship；
Let's take an example-the target user of this course is high-level operations as a business trader(Only two chapters are shown as examples)
The course objectives are specific to each chapter；
Which problems are mainly solved in the course, what methods are used to solve them, and which parts of the core content (yellow) are all clearly listed, so that we can judge whether the existing content can achieve our goals.；
The chapters unfold one by one in accordance with the workflow, first formulate the strategy-then disassemble the strategy into the strategy-and finally go to the ground to complete；
03
How to write a good outline
Before writing the outline, I will put out the framework first, and then fill in the content layer by layer.
The first step: first write an outline of the first and second levels
At the first and second levels, it can be expanded in the order of the process and in the order of juxtaposition.
For example, when we are going to do a writing monetization course：
The first-level outline can be expanded according to the process steps of how to write a high-yield monetization article, including topic selection, title, structure, beginning, content, optimization, etc. The second-level outline, for example, the topic selection planning part can be expanded in parallel order, and the three methods of hot topic selection, data topic selection, and nine-grid topic selection can be discussed separately.
Of course, the first-level outline can also be expanded in a juxtaposition according to the monetization articles of different platforms. How to write the popular selling articles on WeChat public accounts, Xiaohongshu's cursive articles, Zhihu's good things recommendation articles, and the pictures and texts of the top 100 accounts with goods should be written separately. The second-level outline then follows the order of the process, and explains clearly how to combine the platform rules under each platform to make track selection, topic selection planning, title, text and other content.
Step 2: Refine to a three-level outline
The three-level syllabus is basically the main knowledge points of the course, which can be expanded in accordance with the logic of “introduction-method-case-summary”, or “What-why-how”.
"Introduction-Method-case-Summary”
Case study: Take the “Hot topic Selection" of the second-level outline of writing monetization as an example
Introduction: How much traffic will an article that successfully catches up with hot spots be blessed (success story)
Method: How to find hot spots? How to successfully get to the hot spot? How to post quickly when the hot spot is coming? etc.
Case: Use a case to explain a key method
Summary: Summary of key points
“What is it-why-how to do it”
Case study: Take the “Hot topic Selection" of the second-level outline of writing monetization as an example
What is it: What is the hot topic selection, and give a few examples of different topics separately
Why: How much traffic will an article that successfully catches up with hot spots be blessed (success stories)
What to do: How to find hot spots? How to successfully get to the hot spot? How to post quickly when the hot spot is coming? etc.
Step 3: After all the content is completed, mark the key content to achieve the course goals
When the content of the syllabus is clearly listed, it is necessary to review the course objectives again to determine whether the existing content can achieve the goals. At the same time, the content that solves the core problem and the content with a particularly high gold content should be marked.Because this is the key to affecting the quality of courses, it is the focus of the future content production stage.
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