The main types of dances trained in dance training courses are: jazz dance, hip-hop dance, Chinese dance, Latin dance, children's dance, belly dance and yoga.

1. The market prospects of dance training

The dance industry is an emerging and chaoyang industry. The industry started relatively late, and it has only been in China for about 10 years. There are fewer professionals engaged in this industry, and with the continuous increase of dance centers, there is a very large demand for dance coaches, dance management and other talents.

Dance training is not for mass consumption. It is aimed at niche groups. It is not affected by the economic situation. Anyone who likes to dance will choose to sign up to learn dance.

Many people will think whether they can't make money in the dance training industry now. In fact, this 10 billion market is currently the most worthy entry.

From the policy point of view, the state's “double reduction policy” is to want children to develop in an all-round way, so the aesthetic education industry has hitched a ride with a brand new policy.

Dance is also a work of artistic interest. It can not only help us shape our body and enhance our temperament, but also enable dancers who love it to gain happiness and satisfaction in their work.

In quality education, the overall demand is relatively large in the fine arts and sports. Music is relatively popular in the third-tier market, and dance is the worst one.

There are also many types of dances distinguished in dance, such as ballet, Chinese dance, Latin dance, jazz dance, hip-hop dance, ethnic dance and other subdivided categories. Compared with ballet, there are more learners of Chinese dance and more teachers, so the market competition is higher.

2. Brand of dance training institution

List some, in no particular order.

1. Parfait dance

2. Star show dance

3. Hualing dance training

4. Philippine Dance

5. Yanran Art Test Dance Training

6. Dance training for Aisha students

7. Unlimited dance

8. Pandora Art Education

9. Isee Cinderella Ballet

10. Hongling Dance

3. What are the conditions for opening a dance training institution?

1. Qualification

What qualifications do you need to run a training institution?

2. Place

What are the conditions for opening a children's chess, go, and backgammon training class?

3. Data survey

(1) How many students are there within 1.5 kilometers? In detail, how many are there in the middle, small, and young? This is your main source of students in the early stage. If you can't even handle 70% of the people in this range, don't think about the outside world anymore. How many primary, middle and young students are there within 1.5 kilometers of each other?

(2) How many permanent residents are there within 3 kilometers? What is the occupancy rate in each community? What is the age structure and personnel structure? What about consumption power and consumption awareness? The data survey in this area is a shortcoming of many people. One is that they don't know how to check it, and the other is that they don't have this awareness at all.

The preliminary investigation work is very important. In fact, you have also discovered that our investigation work is also very simple. You only need to ask more questions and walk around to see some basic information. You will know your spending power and consumer awareness when you turn around in the parking lot, and the parking lot is a very good place. You can analyze the crowd structure here by looking at the traffic in and out of the parking lot for a few days. Those who go out at seven or eight o'clock in the morning mean that there are many salarymen, and those who go out around 10 o'clock mean that there are many bosses, and there are many ladies' cars, indicating that the overall family environment is good. If you really want to do an investigation, there are clues everywhere, and you can analyze everything for you.

4. Positioning

(1) Grade positioning First of all, you need to position the grade according to the population structure here, what type of store does your store open. If you open a high-end atmosphere in a place with poor spending power, then you are looking for death. You just satisfy yourself and tell your friends to open a great shop and show off blindly. If you open a low-end one for high-end people, then you are pushing customers out. What others want is the overall quality, but you only give others the so-called teaching. For example, how would you feel if you were asked to eat Western food at a food stall? I still think it's okay once or twice occasionally, how long will it take?

(2) The next step is your scale positioning. Many people always ask me how big is the right size to open and how much is the right investment? You haven't investigated the previous demographic data clearly, how can I know how suitable it is to open it? Do you know that there are only 500 people in this place, would you still invest in a place with 1,000 people? Did you know that there are 3,000 people in this total, would you only open one with 100 people? Personally, it is recommended to open about 35% of the total amount. You are not afraid of competition. If you can't do it with 35% of the market share, then don't do it. You are really not this material. Why is it set at 35%? First, the investment is small, and the pressure is not that great. Second, be full and let customers line up to squeeze into you. Third, in case the market changes one day, the ones who die the fastest are the big guys.

5. Competitive course analysis

You need to understand the courses of existing institutions in the region. Don't be embarrassed to understand, this is a very normal thing. Go in and take a look at their classroom, and you will know what his curriculum is based on.

If you find that several companies in your area are making pianos, and you still feel that you will be better at making pianos than others, then I can only give you one sentence, give me the money, what a pity to throw it in the water.

6. Calculation of opening cost

When we investigate the needs, we will analyze the market in detail and how our courses will be set up.

For example: there is a 60% choice for dance, a 30% choice for piano, a 20% choice for fine arts, other courses, etc... (Yes, you read it right, the number is not 100%, because there will be multiple choices, what you want to see is the proportion of individual courses)

In this way, we will open an institution that focuses on dance and is supplemented by piano art. Based on the capacity of 1,000 people, dance may have a market of 600 people, piano has 300 people, and fine arts has 100 people. A 50% discount is calculated based on a market share of 35%, with 105 dancers, 52 pianists, and 17 fine arts.

When you calculate according to such a plan, you can calculate the size of the venue you need very accurately.

You need at most a 60-80 square meter dance classroom, 3-4 6-8 square meter piano classrooms, if you want to do something else, then add an art classroom of about 30-50 square meters.

Add a front desk and rest area of about 15-20 square meters. This way you know that it's completely ok for me to open a one of about 180 square meters, and the functional partition is also very clear.

After the cost of decorating this piece is basically completed, your total cost can basically be calculated. Then you need to plan your return on investment, pricing and enrollment goals in advance. Take the example above：

Rent: 200 square meters of space*50 yuan per square meter = 100 million*December=120,000

Decoration fee: 200 square meters*800 yuan per square meter = 160,000

Air conditioner: 3 3-5P plus 4 1.5P = 27,000 (just count it)

Together with other messy things, we have a total investment of 400,000 yuan.

At least 50,000-100,000 working capital must be left for this.

A total of 500,000.

7. 5 enrollment methods for dance training institutions

Learn from the enrollment methods of children's chess, go, and backgammon training courses