Since the rise of knowledge payment in 16 years, major platforms have joined. Some are still advancing by leaps and bounds, and some have sadly left the field.

Today, I will give you an inventory of the top seven platforms in the industry.

1st place: Today's headlines

Today's headlines are not the first batch of companies to enter knowledge payment. In early 2018, the Good learning app was launched, focusing on knowledge payment. However, the performance was general. Later, the headline directly launched the paid column function, and the audio and video categories were released. Paid content quickly received a large number of recommendations. Because of the recommendation of big data and artificial intelligence, the paid conversion effect is extremely good. In just one year, it has become the best content distribution platform on the whole network, and its ecological attributes are unmatched by other platforms.

 

2nd place: Fan Deng Reading Club

Fan Deng and Luo Zhenyu have been friends for more than ten years. Luo Zhenyu established "Luo Ji Thinking" in 2012, and Fan Deng established the Fan Deng Reading Club in 2013. After Luo Zhenyu's ”Get" went online, Fan Deng opened a “Fan Deng Speed Reading” column on it. Luo ZhenYu said that he was also a member of Fan Deng's Reading Club.

Fan Deng is definitely a master of marketing. He publishes 50 books a year. Relying on viral marketing, offline agency and membership models, he can make hundreds of millions a year. The model of Fan Deng's book club has been imitated by many peers.

3rd place: get

As the first users of Luo Ji Thinking, watching it grow a little bit, Luo Zhenyu has made many attempts in the entire development process, and finally got it out, and began to focus on knowledge sharing.

The quality control obtained is well done, and the quality of the course is guaranteed. The content status is high-end, which also leads to its current small number of users, which is tens of millions. Intensive cultivation is no problem, but opportunities for development can be missed as a result.

 

4th place: Xiaoyantong

Xiaoyantong is a technology service provider with knowledge products and user services as its core. Since its inception, it has served more than one million customers, including Wu Xiaobo Channel, Ten O'clock Reading, Huaxia Fund, Caesar Travel, Xibei, Tencent University and other first-line well-known brands in various industries.

Xiaoyantong is a digital tool for knowledge products and user services. It includes a variety of products such as knowledge shops, corporate live broadcasts, corporate training, and enterprise micro assistants. It can provide one-stop technical services for enterprises with online operations, commercial monetization, private domain operations, and user service needs to help enterprises.Complete the digital upgrade.

5th place: Himalaya

Himalaya can be regarded as one of the first initiators of knowledge payment, and has laid the main form of knowledge payment-audio courses. Himalaya is now a well-deserved king in the audio field, with more than 600 million users. However, the reason Himalaya can't make it into the top three is that although there are many users, most of them are free users, and the proportion of paid users is low.

 

6th place: Zhihu

On June 6, 2018, Zhihu announced that its "knowledge Market" was officially renamed "Zhihu University”. The upgraded "Zhihu University” will be based on a content system composed of ”class“ + ”Book“ + ”training camp" to provide users with a content system covering general knowledge., Comprehensive knowledge services in dimensions such as professional knowledge and hobbies.

There are a large number of high-quality free content on Zhihu, and a large number of good young people who are eager for knowledge and love to learn have been accumulated, so the conversion rate of knowledge payment has always been very high.

7th place: Reading at ten o'clock

Ten o'clock Reading is a reading sharing self-media based on WeChat public account. It has become a top self-media account through public accounts such as Ten o'clock Reading Club, and an independent app has now been launched.