Starting in the first year of knowledge payment in 2016, after years of development, the knowledge payment industry is still developing. Many knowledge-based payment platforms have taken advantage of the trend, such as Himalaya, Get, maker craftsman and other platforms have achieved great development advantages and have been recognized by the market and users.

The function of the knowledge payment platform must adapt to the needs of market development and meet the needs of users in order to better attract users and benefit the progress of the entire industry.The formation of the knowledge payment market has rapidly changed the ways and channels through which people obtain knowledge.

 

In 2017, the scale of China's knowledge-based payment industry was about 4.91 billion yuan, a year-on-year increase of nearly three times. In the next three years, the scale of the knowledge-based payment industry will maintain high growth and continue to expand. In 2019, the scale of knowledge-based payment users will reach 360 million people, and the industry market will reach 27.80 billion yuan.

In 2020, there will be 418 million knowledge-paying users in China, and the overall market volume of knowledge-paying will be 39.4 billion. In 2021, it will be about 70 billion. At the same time, it will usher in the arrival of short video pan-knowledge payment such as Douyin and Kuaishou; it is expected to be 112.8 billion in 2022.

All along, online education has occupied a very important part of the knowledge payment industry. It also includes online vocational education, campus online courses, online elderly education, online family education, etc. So, for the knowledge payment industry, what functions does the platform need to have?

Presented in multiple forms of information

The platform should have a variety of content presentation methods such as graphics, audio, video, columns and live broadcasts to make knowledge more visual and three-dimensional into communicable course information. For example, the rich and diverse content presentation forms of the maker craftsman knowledge payment system can meet the needs of different fields and different groups of people.

For example, the homework check-in function and evaluation function can meet psychological counseling, K12 fields, family education, human resources and other groups; communities, live broadcasts, etc. can serve many students online at the same time, making knowledge dissemination more convenient and learning easier.

 

Diversification of profit models

1. Short video/live broadcast/window mount

Lecturers publish works (short videos, live broadcasts), mount the homepage, courses, and column entrances, and teach directly

2. Fan mount

Fans post videos to mount the lecturer's course distribution and earn promotion commissions

3. Channel mount

The lecturer authorizes multiple accounts and distributes them in a set proportion

4. Distribution market

Upload the course to the content distribution market, and the master will assist in the distribution. For every course sold, the corresponding course share will be obtained.

Various forms of course mounting

1. Short video mount

2. Live room mount

There is no need to jump to other platforms, users can directly click on the mini program to purchase, the link is simpler, the operation is safer, and the conversion is higher.

 

In addition, the makers and craftsmen have an ultra-low threshold to settle in, and the full-cycle operation support has content, and if you have fans, you can settle in; the planning period, the warm-up period, the growth period, and the outbreak period will accompany you to grow throughout the process.

One-click generation, personal homepage/shop, eliminating the complicated development and review process of Douyin mini programs, uploading paid courses and column content that are not limited by the length of time, copyright protection, anti-download, anti-screen recording (marquee, anti-theft chain, protect the creator's copyright).

With the development of science, technology and economy, the development of knowledge payment is becoming more and more mature. Before doing the development of knowledge payment system, you must find your own positioning and form your own characteristics to attract users. Cookie-cutter content will only be eliminated, and good knowledge payment system functions are conducive to the development of the platform.