How to join an educational training course? (How much is the joining fee for the training course)

Around 2012, the franchise model was favored by the market in the education industry and ushered in a period of rapid growth. Various types of educational institutions have begun to run crazy races through a variety of franchise methods. With the gradual opening up of the country's two-child policy in 2015, investment in education and training has once again become a chaoyang industry for capital and entrepreneurs to invest.

Driven by the huge number of venture capital investors and the interests of venture capital, more and more educational and training institutions have begun to use the franchise business model to achieve the purpose of rapid expansion of their own brands and capital accumulation.

The development stages of each education and training brand are different, and the maturity of enterprise chain management technology is very different. As a franchisee with no experience in the education and training industry,，How can I choose to avoid drifting my own investment funds and screen out high-risk investments?We interviewed a prospective franchisee who is preparing to invest in the education and training industry across industries. He visited a number of training institutions to see what experience he has to share with everyone~

01

Why do you want to do education by joining a brand?

Instead of operating it yourself?

Mr. Zhang：I am in the construction industry and I don't know much about education. I want to invest in the education industry because it is just needed and has broad prospects for development. But it's too risky to do it by yourself without complete inexperience. If you haven't done it for many years, your savings will be wasted, so you still want to join a mature brand, so that the risk will be relatively low.

02

Are there any satisfactory education and training institutions currently inspected?

Mr. Zhang：I haven't seen anything very satisfactory yet, and the situation of each brand is different. Some brand franchise fees are more appropriate, but I feel that the brand strength is not very good. There are few people in the company's operation team. The support from all aspects is very comprehensive, but I don't quite believe it. It feels okay to have a brand strength. I have also been to see their franchise team and feel more confident, but the franchise fee is too high, and I am not very satisfied with the proportion. I feel that it is just for the brand to be busy, and the input-output ratio is not appropriate.

03

Compared so many brands

Can you summarize what characteristics an ideal investment brand should have?

Mr. Zhang：The first is that the brand's own direct sales team must do a very good job, so that they can have enough operating experience, and they can also allocate energy to help our franchisees operate and provide us with all kinds of support we need. For someone like me who has no industry experience, money can be taken out, but the professional part really doesn't know how to do it. It's best that the brand headquarters can send a professional operation team to at least support it to make a profit.

In this way, the brand helps us lay the foundation well, and we have almost learned the operation method ourselves, and the follow-up experience management will definitely be smooth.

As a “layman” in the education industry, I am still more worried about the rate of return. If the risks of the early investment can be controlled, even if the later accounts are a little less, I will be happy to accept it. So I haven't made a decision yet. If there is a brand that can solve my worries, then I will definitely vote for him.

Through an interview with Mr. Zhang, the author found that one of the major roadblocks affecting franchisees' investment decisions is the return on investment.A good franchiseBrand owners must first have full confidence in their own management level, and at the same time ensure that the cooperation between franchisees and brand owners is full of tacit understanding, otherwise it will be difficult to achieve a win-win situation.

Lexiang Classroom, a subsidiary of Lexiang Holdings, is a technology-based shared education platform with rich operating experience. On the basis of ensuring reasonable and compliance with the establishment of the school, this model relies on its own late-stage operating capabilities to help franchise investors make money while obtaining the franchise fees and profit sharing that it should collect, so as to truly share profits and losses with franchise investors.

This move not only reflects the brand's confidence in its own operational strength, but also expresses its attitude of support for entrepreneurs. It can be seen from this that Lexiang Classroom has absolute confidence in its own operation and talent incubation system, and at the same time it also has the spirit of honest and cooperative management. This is the original core quality that the franchise model should have-a win-win situation!