Harvest Three Steps

First of all, the people who come to the training are at their own expense. The training venue, accommodation and even the salary of the staff are paid by the students. Therefore, students cannot spend a penny on training companies. The more people who come, the better, and the higher the frequency of reports, the better.

Second, during the three or four days of training, a person with a camera always sits behind the students. His task is to record all the processes of holding the event. The staff on the podium often take out their mobile phones to take pictures. These videos and photos have too many uses. Companies can send these photos and videos to their official accounts and circles of friends. The purpose is to let those who have not joined see how successful their activities are and attract more people to participate in the training. The more venues are held, the more people will be seen and the more people will come to join, thus forming a virtuous circle.

Third, after the training is completed, the franchise company will also require small training institutions participating in the training to purchase their courses. Yes, just like adding milk tea, the franchise fee is the franchise fee and the material fee is the material fee. If you earn franchise fees, you must continue to earn material fees, which is sustainable. The same is true for training and educational institutions. As long as you want to use the teaching materials in the U disk, you must use their teaching materials, because the training content in the U disk is the same as the materials they sell, and each purchase should not be lower than their standards, otherwise, if you do not sell, all course materials will not be returned once sold. For example, if the company's minimum sales volume is 30 sets, you must purchase 30 sets at a time. Even if you only receive 15 students this semester, the remaining 15 sets will not be returned. If you want to keep it until the next semester, you cannot continue to use it because there are new courses every semester. If you want to keep up with the pace of the company, you must buy another set next semester.

My friend opened a small training institution in town. After the cultural training was closed, my friend was going to do art training, so on the recommendation of my friend, I found a franchise company specializing in art training in Changsha. The company is mainly engaged in art and calligraphy training, but rarely recruits students in person. The main business is to earn franchise fees and textbook fees for training institutions.

After paying the franchise fee of 9,800 yuan, my friend received a training invitation from the franchise company so that the members who paid the franchise fee could learn and use the training materials skillfully. There are two places for each training course, and each person needs to pay 800 yuan for a total of four days and three nights. During this period, all accommodation is arranged by the franchise company.

My friend rarely went out, but nothing happened to me at the time, so my friend invited me to travel with him. After paying 800 yuan for me, we boarded the train to Changsha.

The training venue is located in a hotel on the outskirts of Changsha, more than 20 kilometers away from Changsha city, surrounded by farmland and fish ponds. I thought the location here was very remote, and it would definitely be much better than the accommodation in the city. After all, the location is there. Even if a single room is unlikely, a double room is absolutely suitable.

Self-funded training

But things are not as I expected. When we registered information in the hotel lobby, the staff of the franchisee asked me to go directly to Room XX and knock on the door directly, because everyone booked a room with three rooms, it is impossible for every tenant to have a room card. Someone has already arrived in the room first, so the room card is in the hands of the first person, and it happens that that person goes again.Out of the city.

After going downstairs to communicate with the staff, the staff had no choice but to wait in the hotel lobby. After waiting for three hours, the person with the room card finally came back.

When I opened the door and walked into the hotel, I was hardly fainted by the smell inside. The wall cloth on the wall is full of stains left by damp and moldy. The 40 cm wall cloth on the floor was covered with black mold. In addition, due to the epidemic, the hotel has not been open for a long time, and there is also a heavy musty smell on the curtains. Except for the newly replaced linen, there is no musty smell, and the items that cannot be replaced in the room emit a faint musty smell.

At that time, I wanted to buy the nearest train ticket to go home, but now going back will make my friends feel unhappy, because I have to live temporarily.

In the evening, after eating a bowl of 15 yuan of unorthodox Liuzhou snail powder, the training officially began. First of all, it introduces the strength of some franchised companies, how many trainings have been organized, and has achieved a monopoly position in a certain city. Then I tell you that as long as they follow the company's regulations and follow the company's methods, their success here can also be replicated.

Painting flatbread

I have seen too much of this kind of brainwashing training. This kind of alliance is a bit like milk tea franchise and WeChat business entrepreneurship. First of all, I praise how strong my company is. At present, the company can make as much money and occupy as many markets in a day. As long as you pay to follow me, you can make a lot of money. Then started the same training as chicken blood. In addition to shouting slogans, there are also corporal punishments such as push-ups.

It's hard to say whether the people who come to train will make money in the future, but the franchisees must have made a lot of money.

After the opening ceremony, it was already 10:30 in the evening. After returning to the musty room, I was too tired to wash casually. Get up at 6 o'clock in the morning, take the bus to the county seat, then take the train to Changsha, and then take a taxi to the training hotel. Then I waited in the hotel lobby for three hours before entering the door. The one-day trip made me so tired that I was about to get down, but the disgusting musty smell was too bad. I just fell asleep for a while and woke up again.

The next morning, I ate two steamed buns and drank a bowl of porridge in the hotel restaurant, and then officially started training. More than 200 members came to participate in the training. Everyone comes from different provinces, including Hainan, Fujian, Guangdong and even Liaoning. Regardless of the academic majors, this company has done a good job in marketing, otherwise how could so many people come to class from all over the world.

First of all, a middle-aged man around 40 years old is wearing a straight suit and has a capable inch. At first glance, he is an elite. The man in the suit first introduced how he went from an operator who graduated from high school in a factory assembly line to the vice president of a culture and art company.

Shout slogans

The vice president said some big and false nonsense, and then it was the turn of the training lecturer to appear. There were only 5 lecturers. Now there are more than 2,000 people in the training class. Lecturers or partners join the company. Of course, some friends will enter the pockets of the lecturers.

It was the same at the beginning, and it was also about how to make a five-person training class reach the current scale of more than 2,000 people, and then tell the audience that their successful model can be copied. As long as we teach according to his method, we can do better than him.

But I remember that Tang Jun, president of Microsoft China, wrote a book. My success cannot be copied. It may mean that everyone's current success, except for personal efforts, is very important. The environment, in a specific environment, leaving a specific environment, even if the latecomers follow the model of both parties, it is difficult for latecomers to follow the model of both parties.Reaching his height, why did the ancients always say that big things must be: the right time and place, the environment is the most important.

Save as much as you can, and fish as much as you can.

Throughout the morning, the lecturers were introducing the company's great achievements. People just want to sleep. In the morning, they only ate two steamed buns and almost rolled their eyes with hunger.

Throughout the morning, the lecturers were introducing the company's great achievements. People just want to sleep. In the morning, they only ate two steamed buns and almost rolled their eyes with hunger. They finally waited until 12 noon. They still think they can eat something good at noon to replenish their energy. When they arrived at the restaurant, they were stupid. There are ten dishes at each table, including fried cabbage, fried eggs, hot and sour cabbage, meat soaked fried beans, seaweed egg soup, etc. The only meat dish is fried meat with green peppers.

How bad is the food here? There are about eight female students on a table, and basically all the dishes on each table have been eaten, including chili. Although vegetarian food has been advocated in recent years, fullness is always a prerequisite. There is no meat and vegetables, and the weight of vegetarian food is very poor. So where do we spend it?

We train at our own expense, not the accommodation provided by the training company. It is 800 yuan for three days, and the average consumption per person is 2 standard 270 yuan per day. There is no cost per person for a room. The location is remote. The three rooms cost 200 yuan to play, and each person shares 70 yuan, so there is 200 yuan, according to the hotel food standards, the table is notMore than 200 yuan, that is, 20 yuan per person, the rest of the money?

Of course, the money is for the teachers we train. Renting a banquet hall in a hotel requires money to pay our teachers' wages, accommodation and meals. Don't these have to be paid from the money paid by the participants? Do you think it is free training after paying the franchise fee?

After a simple lunch, class will start in the afternoon. From the afternoon, the next course is a bit like the WeChat business model. Participants are divided into groups. Each group first establishes its own slogan, and then shouts its own slogan before class every day until the teacher is satisfied.

In fact, I am very disgusted with this model. I subjectively believe that education is sacred, for the purpose of preaching and receiving karma to solve puzzles. Although the establishment of training institutions is indeed for the benefit, but the premise is to give children knowledge, but the franchise company uses the WeChat business model to train students participating in the training. Will they use this model on young children after learning?

After class in the afternoon, I couldn't stand the musty smell in the room. I spent money to find a hotel nearby to stay. I will wait here for my friend to come back after the training.

In fact, ridicule is ridicule, but from another point of view, the training company is quite successful. I heard that the big boss bought a few villas in Changsha for a few years, and initially followed the boss to settle in the provincial capital, such as the vice president of Screw.