Many young people have a dream of starting a business that is unwilling to be ordinary, and hope to obtain their own business through their own hard work and hard work. Then opening a training institution is a good way to start a business. For young people, the chance of successful entrepreneurship is still relatively high.

The current participation rate of primary and middle school students in training is very high. In addition to interest-based training projects, students' extracurricular participation in extracurricular tutoring in cultural subjects is also in full swing. According to the direction of future examination reform, in recent years, the era of Chinese as the king has entered. Therefore, many parents attach great importance to their children's composition and reading learning. Therefore, the principals and teachers of many extracurricular training institutions are also looking for ways to increase the enrollment and investment in composition and reading classes.

At present, there are many essay franchise brands on the market. Open any search engine and you will find overwhelming advertisements and promotional soft texts about “essay franchise”. There are countless. Many of them have traditional brands with a long history of development, with more than 10 years, and some even more than 20 years; there are also some emerging brands that are just starting out, but the development momentum is rapid, and entrepreneurs are in droves.

So, in the face of such a dazzling array of brands, how should principals or investors identify and choose?

1. Why join us and develop rapidly with the help of brand advantages?

First of all, we must be clear. With the advantage of the brand and the strength of the team, it is necessary and wise to invest a certain amount of money, join a certain brand, and quickly obtain teaching materials, lesson plans, courseware, and some operational services! Because we have to believe that spending money is one of the best ways to improve efficiency. There are many entrepreneurs who are just starting out and are very cautious about investing and spending money. Especially in this regard, they are not willing to spend money. They think that they understand teaching, can take classes, can write their own teaching materials, and can do their own courseware, so they diligently go to “research and develop” teaching materials, and take classes while doing courseware.As a result, after a year, I found that I was struggling. Let alone whether the content of my “research and development” was professional, systematic, and practical, the workload and speed of the research and development of course content alone made it difficult to keep up with the needs of institutional development. Many times, I found that my reputation was not bad, and the students returned after a period of study.I want to follow, but I find that there is no content to teach, just those techniques, just those content; sometimes, parents introduce you to some new students of other ages, and you find that your content for that age has not been developed, so you refuse.For such a student, as everyone knows, because of such refusal, you missed the opportunity for the development and expansion of the organization, resulting in your inability to develop, or the speed of development is very slow. This is a very wronged thing. Because you originally had an opportunity for rapid development, but you didn't grasp it. The students went to other institutions. If other institutions were more mature, they would take your students away, and you would eventually have no chance. So why do people say that the principal's insight and courage restrict the development of the school!

This is to encounter a bottleneck, and development has been hindered, and this hindrance is actually set by oneself. To take a step back, the founder of a training institution, in addition to his role as a teacher, actually has a more important role as the principal, which is a boss! The most basic requirement for being a good boss is to be able to quickly integrate resources, make good use of resources, and maximize benefits. In the early days of starting a business, cost-saving is a must, and it is necessary to budget carefully, but we must understand that saving is not about not spending any money, but “The money that shouldn't be spent, don't spend it; the money that should be spent, you have to be willing to invest it!" ”It is precisely because in the early days of starting a business, our conditions in all aspects are relatively poor, there is no one to ask for people, and there is no money to ask for money. At this time, if you join a brand, spend an employee's salary for one month, get long-term behind-the-scenes support from a brand team, and immediately get a complete, systematic, and professional set of teaching materials and course content, this account can be calculated anyway.

2. How to choose an affiliate brand?

Back to the topic, how do we choose a franchise brand? This is an era of information explosion, and choice is more important than hard work! If you choose well, you are like a fish in the water, and even more powerful like a tiger, and you can do more with half the effort; if you choose wrong, you are setting yourself up, being restricted everywhere, and spending money to buy sins. Therefore, the failure of many institutions to start a business is doomed from the beginning, such as choosing the wrong school address, choosing the wrong franchise brand, and choosing the wrong teaching materials.

The learning of adults is to find rules and find the underlying logic. Only by straightening out the logic can we make the choices become clear and clear at a glance. Therefore, when asking ourselves “how to choose an affiliate brand”, we must trace our roots and ask ourselves why we want to join a brand and what is the purpose of joining a certain brand?

In fact, to say 1,000 to 10,000, it is nothing more than these three：

1. Use the influence of the brand to reduce the cost of acquiring customers and speed up enrollment；

2. Quickly obtain professional and mature course content products, reduce R&D costs, improve teaching quality, and quickly gain reputation；

3. Get the intimate support of mature teams, reduce trial and error, and obtain professional operation guidance.

Therefore, if you can find a certain brand, the fee is reasonable, and it can help you achieve the above three goals at the same time, wouldn't you feel “So hi, I feel that my life has reached its climax!" ”

So, is there such a brand? Based on years of observation, the author must have some, but it must be difficult to find.

Sometimes, when making choices, we say to believe in the power of brands, but we often see that some so-called big brands are indeed well-known and have a long history. Parents love it, but everything has two sides. China is vast and vast. Some brands may be well-known in other places, but in your local area.It may be notorious, the color of parents' talk has changed... Moreover, in today's era of rapid iteration, brands sometimes represent old-fashioned. If a brand cannot maintain the vitality of the times, it is very likely that such a brand is also a sunset brand, a brand that is going downhill. Therefore, don't be superstitious about brands. If you are superstitious about brands, it will only cost you more to obtain products and services that are asymmetrical to your investment.

What's more, some brands may just have a false name, the store deceives customers, and the product is old-fashioned. The key is that the service is not in place, and no one can be found after the money is paid. If you move, the franchise fees of 30,000 to 50,000, more than 100,000, and hundreds of thousands are prohibitive, but they are coveted. At this time, we must do what we can and analyze our own situation. In the era of the Internet, are the expensive ones really the good ones? In the era of information explosion, what kind of course content can there be? Is it really possible to stock up on curiously, like cheats, which are priceless treasures? Apple mobile phones were very expensive back then. At that time, it had a reason for its high price, because it was the only one in the world. However, after a few years, if Apple still sticks to that price, there must be a problem. Because Xiaomi, Samsung, Huawei, oppo, vivo... have so many choices, who would hang from a tree? Everyone knows that Xiaomi focuses on cost performance. The true meaning of Xiaomi's “cost performance” is that at this price, you don't need to think and hesitate, it must be the best. Therefore, consumption is often impulsive, but before making this impulsive decision, it still requires in-depth rational thinking.

To sum up, big brands are often very expensive. Do you have to figure out whether it is really necessary to take such a big risk and spend so much money to buy a product and service that is not necessarily the best? You have to think clearly.

Of course, there is no free lunch in the world! It is basically impossible for you to hope that you can get a lot of good services without spending any money, or just for a small amount of money. Because, for a franchise brand, to really do a good job in products and services, it also requires investment. For a team of less than a dozen people and a team of more than hundreds of people, the daily expenses are a lot of expense. Because the team charges your franchise fee, it needs organizational strength to provide you with services. If it charges less, it will be very difficult, and it will be difficult to ensure your service. So for too cheap franchise fees, you must be cautious and cautious, unless your expectations for it are not high from the beginning.

To sum up again, those who charge too much should be cautious, and those who charge too little should be cautious. Basically, it's the same for us to go shopping on the street. Compare and compare. You are probably going to choose one with a moderate price, because he won't make your wallet too uncomfortable in terms of spending, and it won't make your face too shameless. Face.

So, what price would be more appropriate to join a well-known brand? The author believes that the franchise fee of 10,000 to 30,000 yuan is relatively reasonable.

Franchised brands at this price are generally small and medium-sized brands. So at this step, we have narrowed down the selection. Of course, small and medium-sized brands also have old brands and new brands.

Talking about new brands, the advantage of new brands is to keep up with the development of the times. The team is often relatively young, dynamic, has a good service attitude, is positive, and promptly follows up on the needs and opinions of the alliance school, but at the same time the disadvantage is that all aspects are immature, and the teaching materials may not be perfect enough, and some are even concepts for concepts., Packaging unprofessionally or even unprofessionally so-called content into teaching products to mislead teachers and students.

The teaching of composition (for the primary school field, a more accurate term is "exercise teaching”) is actually very professional! It seems that the threshold is low, and anyone can teach composition. In fact, it is not so easy to really teach composition well! The knowledge points and method skills of composition are actually not very deep. Teachers with better writing skills can basically understand and digest, and present the knowledge points to the children in the classroom and interpret them to the children. However, whether the child can accept the knowledge points you teach, whether he can understand thoroughly and translate it into his own writing ability, is another matter. This is a very challenging thing for the composition teacher, and it is also a very difficult thing. To really teach composition well, for teachers, the three-year teaching age can only be said to be an introduction. Many teachers who have taught composition for ten years are still wondering whether they will teach composition.

In fact, the research on composition teaching in the Chinese teaching circle of primary and secondary schools has been precipitated for nearly a hundred years. From the old-timer Ye Shengtao in his early years to the more distinctive and insightful young teachers today, the industry's research on composition teaching has never stopped. Many experts have devoted their efforts in this area for 20 or 30 years of youth. It is gratifying that we have found that these research results are becoming more and more scientific and grounded, and have brought truly interesting and effective composition classes to Chinese students.

Therefore, we must be wary of some “fashionable” brands that sell products with various high-sounding concepts and under various specious banners. Although this brand is new, it is unprofessional and does not understand teaching, although it may indeed be interesting (for example, a whole class for children to watch anime, can it not be interesting? )But is it really effective? The child has been studying for a whole year without any changes. Can your institution develop in the long run?

The theme of the 2019 Pan-Asian Alliance Education Conference is “Returning to the Origin of Education”. What is the origin of education? For training institutions, it is to make children truly change and make progress through solid teaching, otherwise it will waste parents' money and waste their children's precious learning time. That's a big deal!

Through some special means and some gimmicks, students have been recruited to the classroom in large quantities at once, but your follow-up teaching is not good, the teaching materials are not good, and the services are not good. Is it possible for your institution to develop well? In the end, after you wake up, you may need to change your brand and hit the road again.

Therefore, choosing a good brand, regardless of the size of the brand, the first thing you have to pay attention to is whether the content of its teaching materials is professional, and whether his teaching philosophy and R&D guiding ideology can keep up with the development of professional circles, because teaching is fundamental and the core of your long-term development. Institutions that do not pay attention to the quality of teaching must not be able to do it, and institutions that pay attention to the quality of teaching must have a promising future.

So, how to judge whether the content of a certain brand of composition textbook is professional? This is really a technical job. If you are a little white teacher, a layman, then it is really difficult. The only thing you can do is to hurry up to learn, to understand, to find a reputation, pragmatic team, slowly in-depth understanding, and then to make rational judgments. I believe that since you are considering starting a business in composition training, it is very likely that you are a Chinese teacher yourself and have certain teaching experience. Then it may not be difficult. You are also willing to take the time to understand, but you must not fail to understand, because I have been in contact with many people who have taught composition on the podium for many years.In fact, the teachers are still at the level of laymen. It's not that his teaching skills are not good. He can speak very well and the class is very lively, but his teaching philosophy and seriousness in composition teaching are all wrong. Then, it is very necessary to “return” to the profession, starting from scratch.

In other words, to join a brand, teaching materials are very important, and it is necessary to find professional teaching materials. If you are a little white teacher, you are a blank piece of paper. After you get the textbook, even if you don't understand anything, but you teach by drawing a gourd and a scoop, you can ensure that your teaching is not out of shape and your children are not mistaken. If you are an experienced teacher, through the teacher training services of the professional teacher team behind the brand, you can truly step into the professional door and truly possess the power of a famous teacher in the local area.

The above are the heartfelt words of many years of experience, because I have been a composition teacher, opened a training institution, and joined composition training. Now the top experts in the United Nations have created our own composition franchise brand. We have a young but professional team with educational feelings and teaching and research experience, and have experienced entrepreneurial development.Many things, so many things are also empirical discussions, space is limited, more experience is slowly shared, if you want to get more help and exchanges, such as teaching methods, teacher training videos, you can send me a private message, we communicate more and learn from each other!