The trade-off between parents and institutions begins when they see the brand introduction of the organization. There are tens of millions of routines introduced by the organization. If you want to attract parents and students, the general sentence is to make people feel：This institution is really amazing.So I usually communicate with my parents to leave room for myself, in the introduction manual of the organization.，As far as possible, maximize your own advantages within a limited range.

According to the rules of writing the brand manual from macro to detailed, and the degree to which parents care about all aspects of the organization, help the principals list the order in which the organization is introduced.：

Organization profile(Straight to the point)+Brand strength(Professional endorsement) + teaching strength (curriculum/teachers) + success stories (emphasizing teaching strength) + environmental advantages (reflecting service quality)

If there is not much to write about the brand strength part, it is recommended to merge it with the organization profile part. Insert another sentence here, not only can the introduction of institutions be in this order, but the parents of new students can also guide in this order in the process of breaking the ice.

 

Organization Profile/Brand Strength

This module is the general packaging of all the content of the organization. In order to prevent parents from having limited browsing time or just swiping through the Web page, this paragraph is not required to be written in full, but there must be an organization.The most core concept, the most powerful label, the highest honor ever wonWait, it's highlighted in this paragraph.

template：

Refers to Xuebang Education as an educational institution that focuses on (teaching content). The organization emphasizes (slogan) and aims at (mission of the organization). Since its establishment in (founding year), it refers to the development of Xuebang Education through (time period). It now has (a number of) directly operated school districts, nearly (a number of) registered students, and on-the-job teachers (a number of).First name.

Possess (qualifications), have won (awards/titles) many times, and are designated training points by (cooperative units)……

Teaching strength

This part is mainly divided into courses and teacher parts. If the institution offers more courses, it is recommended to abbreviate this part in the introduction of the institution and set up a special course introduction copywriting.

Introduce institutional courses from the aspects of curriculum system, age group design, class type, etc. , Teacher introduction one should emphasize the advantages of teachers (education/experience/honor), but should emphasize the institution's teacher screening and training mechanism.

template：

Refers to the fact that Xuebang has now offered four types of special courses (course content), and different class types are offered for (student characteristics), which are more in line with the physical and mental characteristics of children, and provide children with more scientific training plans, more comprehensive teaching content, and more targeted ability improvement programs.

In addition to innovative teaching concepts, a strong faculty team also refers to the teaching advantages of Xuebang. Refers to the fact that the teachers of Xuebang have teacher certifications from professional colleges and universities at home and abroad, have professional basic knowledge and rich teaching experience, and have won (honors) successively. In addition, the institution will ensure the level of teachers and the quality of teaching through regular systematic training, strict assessment and evaluation.

 

Success stories

This part can actually be regarded as the embodiment of the teaching strength part, but this is also the most convincing part. What better way for parents to deliver their children to the institution with peace of mind than “the excellent performance of other people's children”?

This part of the photo is the main one, so emphasize it，The content of the student's photo must be clear, and the handwriting of the certificate photo must be clear.，Gangbang has really seen an organization that was complained to the headquarters by its parents because the photos taken by the students were too ugly ==.

template：

As an authoritative professional educational institution, refers to the Xuebang to provide students with a professional and broad stage for performance.

Children here have the opportunity to participate in (competitions/performances/activities), communicate with the world on a larger stage, and gain self-confidence and happiness in learning and exchanges.

Environmental advantage

As a training institution, as part of the three-point first line for students, environmental safety, convenience and comfort must meet the standards. The geographical location of the institution and the hardware equipment provided can all be beautified and packaged so that parents can clearly feel it.：This is the service I can receive in the future.

template：

At present, Xuebang Education already has (a number of) direct-operated campuses in (regions). Convenient campus location, environmentally friendly decoration materials (this part can be discussed in detail), scientifically designed teaching props (detailed talk or photo display)-refers to Xuebang's commitment to creating a high-standard and high-quality campus to create a comfortable learning environment for children.

Written at the end, it was mentioned in the content of the "Advertising Law" (click here for the detailed article) that the help writing organization may have violated the "Advertising Law" before.：

In addition to thinking about how to boast and attract parents, the introduction of the organization，Don't exaggerate your words too much. Extreme words such as “most” and “100%” cannot appear. Subject institutions should be careful not to appear propaganda about grades, rankings, and admission rates.