Is it worth it for art training institutions to do low-cost experience classes?

Many art training and training institutions like to do low-cost drainage classes of 9.9 yuan online, such as a trial class of 19.9 yuan for two classes on a group purchase website.

Such a short period of time will indeed attract a large number of customers, so how about doing it in this way?

The answer is not good.

First of all, doing low-cost drainage courses, a lot of low-cost students will flood in all at once. Ordinary institutions are basically unable to serve so many parents. If the service is not satisfied, it can easily bring a large area of negative reputation, which will cause a heavy blow to the reputation of the institution in the local area. It can be said that once the reputation deteriorates,, The negative effect is fatal.

Moreover, most of the low-priced students are mainly rubbing classes, which is very imprecise, and there are very few transactions.

Regarding admissions, let's look back and see what is a good result. It must be in line with the campus's service requirements. This kind of experimentation based on value, not on price, and enrollment with a conversion rate of more than 50% is the way to promote the positive development and continuous growth of the organization. Quick success and quick profit, the final result can only be a failure.

It is okay to do a small amount of drainage experience class appropriately, but don't do it frequently. If you do it frequently, it will easily cause the negative effects mentioned above.