The process from enrollment to transformation of training institutions is the market channel-in-store transaction-referral introduction, but most training institutions are small and medium-sized, and they do not have enough manpower and financial resources to improve every step of the transformation process.

The owners of small and medium-sized training institutions need to pay attention to one point for a certain period of time. For example, they pay attention to the market in the early stage and the introduction in the later stage. They can only focus on one point per unit of time. Just do this point well.

How to enroll in training institutions：

For different managers, different enrollment methods are used.

1. Experienced managers

This kind of manager has a wide range of contacts, and there are many channels that can help him enroll, so there is no worry about the source of students. For such managers, the most important thing in enrollment is your courses and services.

2. Start a business for the first time as a manager of a training institution

Because such managers have entered this circle for a short time and do not have enough contacts and resources, they have to use technical enrollment methods. Parents sign up for courses from understanding, trust, purchase, and introduction. These four steps are completed. This kind of principal enrollment is to speed up this process.

3. The teacher's KPI should not be too heavy

Education and training is a long-term service that requires serious operation in order to develop in the long run. Organizations do not need to set high KPIs for teachers. Doing so will cause teachers to focus on sales and not on service in order to complete the KPIs. It will also make sales and teachers very different, and the service level of the organization will be greatly reduced.

4. Introduction to referrals

We must pay attention to the introduction of referrals. According to statistics, the introduction of referrals is currently the largest source of students in training institutions. The focus of small and medium-sized institutions should be the introduction of referrals. To do a good introduction, you must do a good job in courses, services and other product-related matters.

The main methods are parent-child classes, study tours, sketching, and museum classes. Parent-child classes allow parents to see their children's progress, and study tours allow children to learn and play, and parents mainly value these two points.

5. Use social software

Liking and leaving messages to potential students in the circle of friends is an extremely simple and effective thing, which can make parents quickly leave an impression, and the promotion of acquaintance relationships is more efficient than Momobai.

6. Pay attention to online comments

Most young mothers value their comments on training institutions more, so please work hard to build a good reputation for Meituan, public comments, new media channels, circles of friends, etc.

Moreover, most mothers who have given birth to a second child have the experience of having a first child. They are very clear about the requirements of training institutions. They value quality and reputation more, and they sign up as long as the discount is in place.

Therefore, you can often do holiday activities, give discounts, and deal with multiple students at once.