Friends often ask me how much I need to invest in opening an escrow center. Since I did not provide any detailed information for reference, I can only reply briefly-less than 30,000 or 50,000, more than a million. In the early stage, we must first make a simple positioning, such as how large an organization are we going to build? How many students are recruited? Is it open in a shop or in a community?

The cost of shop-type shops is higher (for example, the monthly rent of shops on non-main roads in Xi'an is 50 yuan-70 yuan/square meter/month). If you have no previous teaching experience and sales experience, it is difficult to quickly achieve profitability. Of course, if someone invests in you, it's a different matter. If it is the savings of your own work for several years or the sponsorship of your family, it is recommended to start with a community-based model. After one semester to one year of operation, students can move to the shop after it is full, at least there will not be too much pressure. Today, let's take community-based escrow as an example to talk about how much investment it takes to start a escrow center. What is the approximate proportion of the budget for each part!

If you have strong execution, operating according to this model may be profitable in the first semester or even the first two months. There is a common data in the industry: without a lunch break bed, each student occupies an average area of about 3 square meters (the building area on the room book). If there is a lunch break bed, each student occupies an average area of about 4 square meters. Suppose you rent a house of 150 square meters. If you have a lunch break bed, it is more reasonable to accommodate 35-40 students and it will not be too crowded. If there is no lunch break bed, it can accommodate about 50 students. Take an average, and today we will take 40 students as an example to talk about the budget of each part.

one. Hardware budget

Basic hardware

1.1 Desks and chairs：Desks and chairs (desks + stools) are divided into single and double seats. The price of single seats is 80-150 yuan/set, and the price of double seats is 150-260 yuan/set. There are stools with backrests and those without backrests. Choose according to the size of your space. Those with large space choose those with backrests, and those with small classroom space choose those without backrests. In addition, the quality will vary and the price will vary depending on the region. It is available on a certain treasure, and it can also be bought in the local furniture market. Generally, the price is relatively low and the weight is relatively light, and it is easy for students to move when they lie on it. When they finish their homework in the evening, the tables in the classroom are crooked. If space permits, try to buy a double one. If there are 40 students, the purchase of desks and chairs is about 4,000-5,000 yuan. Another way is to find someone else to transfer it at the local 58 or the market online. The price of more than 90% of the old and new will be much cheaper than buying a new one directly.

1.2 Learning aids：Blackboards (whiteboards are also fine), erasers, textbooks and workbooks used by local primary school students, commonly used stationery, document bags, staplers, etc. The blackboard is set in the front row of the classroom and is used for lectures or notifications. In addition to the blackboard, 200 yuan for other items is enough.

1.3 Lunch break bed：There are two types of lunch break beds commonly used in kindergarten. One is a stacked bed like a kindergarten, but it is slightly longer than the one used in kindergarten, with a length of about 1.5 meters. The price of stacked beds is plastic + wood (of general quality), the price is between 80-150 yuan, and there are also pure wood, the price is between 100-200 yuan. The other is a special upper and lower shelf bed for primary school students. The length of the bed is about 1.6 meters and the width is about 0.7 meters. There are iron and wooden ones. The iron ones are between 150-300 yuan, and the wooden ones are between 400-600 yuan. If the space is limited, buy a stacked bed. You can put it away when you run out, but it's a bit troublesome to put it away every day. If the space is relatively large, buy a double-layer shelf bed, and if you have a larger budget, go for a wooden one, otherwise you will buy an iron one. Suppose you recruit 40 students, there will inevitably be some students who do not have the need for lunch break. You can prepare 20-30 seats in the early stage. For example, you can buy 14 bunk beds and 7 bedrooms for boys and girls (the houses in the community are generally not large, and there are at most six or seven shelf beds), probablyThe cost is between 3000 yuan and 8000 yuan.

1.4 Bedding: Bedding can be brought by parents, or unified ones can be customized. Bedding including mattress、cup, Bed sheets, quilt covers, pillows, pillowcases. Preparing with a 1:1 bed should be more expensive than buying a bed. Suppose you make 28 sets, each set is between 200-300 yuan, and the cost of bedding is between 5,000 and 8,000 yuan.

Catering hardware

1.5 refrigerator: Prepare at least 1 refrigerator. It is recommended to choose one of about 200L. Now the domestic refrigerator production technology is very mature, and the conventional brand can be used. It is about 1200-1500 yuan for Suning or Jingdong. If the local food and drug administration department has sample retention requirements, it may be required to purchase a sample retention refrigerator, which is a very small refrigerator with only refrigeration function, about 30-50L. Put the meals of each meal into the sample storage box and put them in the sample storage refrigerator for 48 hours for inspection. The price is about 500 yuan.

1.6 Disinfection cabinet:To disinfect students' bowls and chopsticks for each meal, 40 students + four or five teachers need about 160-200L disinfection cabinets. The price ranges from 260-800 yuan.

1.7 Bowls, chopsticks and spoons:Generally, disinfection cabinets are sterilized at high temperature, so it is not recommended to buy resin bowls and chopsticks. It is best to choose stainless steel bowls, plates, and spoons for good durability and cleaning. Chopsticks are made of bamboo. It is also not recommended to buy porcelain, one by one. Southern cities recommend a combination of plates (there is a grid on the plate, which can hold vegetables) + soup bowls. The north can be the same as the south, or it can be a combination of large bowls + small bowls, large bowls for meals or pasta, and small bowls for soup. If it's not bad money, plates, large bowls, and small bowls are all ready to be served. After all, bulk bowls are easier to wash than dishes. The cost of bowls and chopsticks is not large, 500-1000 yuan can be done.

1.8 Rice cooker:The rice cooker is mainly used to steam rice. 40 children, especially lower-grade students, have less than 20 adult meals, and the teacher is equivalent to 25 or 6 adult meals. A large rice cooker of about 12L can meet the demand. The approximate price is about 200-400 yuan, and a certain treasure has it. For example, there is a habit of making soup in Guangdong, so it is recommended to buy another one of about 12-20L for making soup. If there is no local habit of making soup, such as Xi'an, conventional simple soups such as tomato and egg soup and seaweed soup can be done in an ordinary soup pot or soup bucket. It is particularly emphasized here that the soups must be dried to room temperature before being brought out of the kitchen.

1.9 Microwave oven:After there are too many students, some students may be late because of cleaning or being left in school, so it is more troublesome to fire alone. It is very convenient to directly use the microwave oven to help students quickly heat their meals. Ordinary ones between 300 yuan and 600 yuan are fine.

1.10 Water dispenser: Regarding which type of water dispenser is provided to students, I have walked through a lot of pits. I bought an electric heating water heater in the early days, which was too hot and had safety risks. The second time I bought a water purifier, the students drank a lot of water. The water purifier was easily clogged or the filter was not clean, and it was not convenient to change the filter element. In the end, I bought a water dispenser and ordered pure water. The water dispenser can be 200-300 yuan.

1.11 Other kitchen utensils: Chopping boards, kitchen knives, steamer, all kinds of pots and pans, etc.

1.12 Ingredients and seasonings：Rice noodle oil, various ingredients and seasonings. Remember to try not to buy genetically modified edible oils. Although the science has not yet been conclusive, public opinion believes that genetically modified oils are not good for the body. A general popular brand arowana or a well-known local brand can be used.

Optional hardware

1.13 Printing copier：This item is not a necessity. In the early stage, if students have homework that needs to be printed out, they can complete it at a nearby printing shop, but in the later stage, if the quantity is large, it is still recommended to buy a printer. I bought a Canon inkjet printer in the early stage. The advantage is that the printer is cheap and can print color, but the consumables are expensive. Each ink cartridge costs 70 or 80 yuan to print three or four hundred sheets. Easy-to-add ink is easy to break. Later, it was replaced with an activation printer. The printer is expensive, but the consumables are cheap. If you buy an inkjet printer, it is recommended to buy a continuous supply, just add ink directly each time. The general price is between 400-1000 yuan, and the price of a laser printer is above 1000 yuan.

1.14 Projector：This item is also not a required option. You can buy it later when weekend classes are opened or use the cinema enrollment method (insert the link to the cinema enrollment plan). Try to buy those with lumens above 3000, so that the light is turned on during the day and the display is clear. Foreign brands can be bought for 2500-3000 yuan, and domestic brands can be bought for between 1300-2000 yuan.

Two. Soft pack budget

2.1 Wall layout：If it is an old house, it is best to paint the walls and rearrange them. If it is a new house, it is recommended to refresh a color, such as light yellow, light green, light blue, or upper white and lower green. This can make it more professional, so that parents and students obviously feel different from other families after entering your institution.

2.2 Layout of each area：For specific regional divisions, please refer to the previous article "Four Walls and Nine Districts for the Planning and Layout of Managed Training Institutions". The main hardware includes front desk, gift cabinet, bookshelf, 100-300 extracurricular books, etc.

2.3 Rent budget：Rent can be regarded as a relatively high proportion of investment. According to local conditions, some are charged with one payment of three, some are charged with one payment of six, and some are charged with one payment per year. Suppose that the monthly rent for a 150-square-meter house in a non-urban area of a second-tier city is 3,000 yuan, and the landlord requires a deposit of six, which is equivalent to a one-time payment of 7 months' rent. It's about 21,000 yuan.

Four. Enrollment budget

4.1 Publicity budget/marketing budget

This item is the easiest place for many new friends to ignore and forget to make a budget in this regard. Just wait for parents and students to come to the door after the hardware facilities are ready. Although compared with other industries, the hosting industry is not very competitive. However, there will also be peer competition around every primary school. No matter how good the hardware, no matter how experienced the teacher, and no matter how professional the counseling process is, more parents need to know and attract parents and students to sign up. It's already past the age of “good wine is not afraid of deep alleys"!

Raise your hand: The XX Education escrow center and the QR code of the telephone address written above, etc., are held every time the students are picked up and dropped off. It is recommended to make 3-4 pieces, a total of about 100 yuan.

Leaflet/banner: It is recommended to print 2000-4000 leaflets and make 2 banners (for example, XX Education has started enrollment), which is about 300 yuan.

Poster stand: If the local area allows publicity, it is recommended to make 3-5 booths or posters and place them inside and outside the escrow for publicity. About 200 yuan.

Hat/name tag：Customize a batch of hats or signs with the name and logo of the institution and wear them when picking up and dropping off students. It is not only convenient for teachers to work, but also a way of publicity. About 100-200 yuan.

The above promotional materials can be found in advertising stores or online, but if the printing volume is not large, they will not be valued by others, and the promotional materials made are not beautiful enough. In the early days of starting a business, I directly spent dozens of yuan from to buy a template that I like for the advertising store to modify. Now there is a website of the picture gang master, and there are also many finished design drafts on it. If you have enough time, you can directly modify and design it yourself.

4.2 Gift budget

Student gifts：Buy the gift cabinet in advance (the transparent glass file cabinet above is also available), and then place some gifts such as Transformers, remote control cars, Lego, football, etc. that boys like, and Barbie dolls, beads, skipping rope, etc. that girls like. When students visit your institution, they may like it because of a gift. The budget here is 500-1000 yuan.

Gifts for parents：

In the early days, I mainly gave my parents preferential tuition fees, but there were few discounts. My parents didn't feel it. I felt it when there were too many discounts. Later, through friends, I learned about the dedicated phone bill recharge gift cards that are already in use in other industries. The wholesale price of a 100 yuan face value card is 10-15 yuan. I didn't believe it at first, but after I understood it clearly, I thought it was a good gift product. The more you send out, the more tuition you get back. The initial budget of the newly launched organization is 2000-6000 yuan. This phone bill card can be used to make phone calls or to redeem cash by shopping directly on Taobao and Tmall.

Last semester, one of my school districts did an activity. Without extensive publicity, I briefly talked to the parents of the seniors and posted a circle of friends. The content of the activity is that newly registered students pay a one-month childcare fee (the parents of freshmen have not established trust, and they will not be charged according to the semester) to send a 500 yuan phone bill card, and the seniors pay a one-semester childcare fee and get a 2,000 yuan phone bill recharge card. The parents of the old students trust me very much, and 90% of the parents choose to pay for one semester at a time. After the parents of the freshmen figured it out, they also signed up, attracting more than 20 students. The cost of a 2,000-yuan tuition card is 200 yuan, which is lower than the previous direct cash cost reduction. It is better for parents. The most important thing is that you can receive 100,000 to 200,000 tuition fees at a time. Most parents now shop online, and online shopping does save a lot of money when communicating with their parents. Some parents thought it was good to use it, and later asked my friend to buy a prepaid phone bill card for their customers.

V. Salary budget

As emphasized in the previous article, the people who cook and tutor homework must be separated. Once you go to cook, your parents will feel that your tutoring major is unprofessional, and the later courses will not be able to be held. No matter how much you save, you have to find a cooking aunt to be in charge of the kitchen. A teacher can be responsible for lunch care for 20 students. It is not a problem. If homework counseling is involved, a teacher generally mentors between 8-12 students. If the number of people who have not experienced counseling before will be reduced. Suppose you plan to enroll 20 students in the first semester (20 at noon and 2 in the afternoon), then you need 1 cooking aunt + 2 tutors. If you can tutor your homework by yourself, you can hire one less tutor. Assuming that the chef's salary is 2,500 yuan and the tutor's salary is 2,600 yuan, then the salary is 5,100 yuan a month. Reserve at least 1 month's salary budget.

Six. Other budget

The above are the most basic items and approximate budget of the escrow center. Of course, the positioning of each escrow center is different, and the equipment required is not the same. For reference only, all colleagues and friends are also welcome to supplement!

Overall budget：

The above is based on a 40-student/150-square-meter community-type (community) escrow center as an example, with an overall investment budget of roughly 40,000-50,000 yuan. If it is about 100 square meters/25 students, the investment is roughly 30,000-40,000 yuan.