Every winter when enrollment is in, the enrollment publicity activities of major training institutions can be seen everywhere. In the admissions publicity activities, copywriting has played an important role.

Today, let's talk about how to write the agency's admissions publicity copywriting.

 

1. From the user's point of view

When writing admissions publicity copywriting, it is necessary not only to grasp the selling point of the educational product itself, but also to promote it from the perspective of users. The former refers to understanding and promoting the functions, characteristics, etc. of educational products; the latter has to consider what expressions are more acceptable to users. You know, demand promotes transactions, and the main purpose of users buying educational products is to be “useful” and “what problems can they help users solve”. From the user's perspective, avoid self-selling and boasting.

2. Guide users to pay attention to the selling points of the product itself

Guide users to pay attention to product selling points, first of all, you must clarify the following issues：

 

(1) Demand: What problems does the product solve?

(2) Audience: For whom did you solve this problem?

(3) Market size: How many people need to solve this problem?

(4) Competitive product analysis: How do you solve this problem at present?

(5) Competitive advantage: How to stand out in the competitive market?

After clarifying the above five major issues, when we write product copywriting, we can simply and directly tell users what is the selling point of our educational products, what needs it can meet, and what are its advantages in similar markets. What are its advantages? A good admissions publicity copywriting is not only about product promotion, but also to guide users to pay attention to the product and choose the appropriate product content.

The following are creative imitation tips for admissions publicity copywriting：

 

1. Functional imitation

The main points of functional imitation are simplicity, accuracy and vividness. It requires us to perform functional imitations of various images of the selling points of educational products and turn abstraction into figurative images. For example, as far as a certain function of the product is concerned, we can use data, pictures or videos to explain, paying attention to the simplicity and simplicity of the product.

2． Color imitation

Color imitation refers to some special education products. The selling points can be refined through the method of color association. As far as the senses are concerned, people's sensitivity to color is obviously much better than words. The use of color association can further give people a deep impression.

3． Combination of current affairs

When writing admissions publicity copywriting, a very important point is to “rub against hot spots”, that is, combine current events and ridicule publicity in humorous language.

4． Refining and polishing

Admissions publicity copywriting also needs to refine the selling points of educational products, pay attention to the wording, and require “fine” and “accurate”.

5． Scene imitation

When conducting copywriting publicity, substituting a specific scene tends to make people more pictorial and realistic, and it can also arouse the interest of users.

The purpose of writing admissions publicity copywriting is mainly to help users learn more about educational products, compare similar competitive products with more creative advantages, promote transactions, and increase conversion rates.