Enrollment plans and plans for art training institutions with an enrollment conversion rate of 60%

Recruit more than 80 students in 5 days... the student conversion rate is 60%－

Hello everyone, I am Xiaoyou. I have been in the art training industry for many years and have a wealth of business philosophy. Recently, many netizens asked me to share my relevant admissions experience. Now I will share some new and techniques with you.

First: Time and place are harmonious (the best enrollment season for art training is one month before the summer vacation, and the first half of the month after the start of the summer vacation)

(I will share the admissions skills of the newly opened school in the future)

Second: Good planning~Empathy♥Consider the concerns of parents into the admissions plan. Parents are divided into several categories.：

1: I plan to let my children study for a long time, and my children will learn passively.

2: Just let the child come out and don't let the child play with the phone 

3: Covet cheap prices, not sure if the child likes it

4: The child takes the initiative to like it and asks to learn

Clarify the situation and design enrollment plans for different time periods. Let me take the plan I made two days before the summer vacation last year as an example.

I went to Beijing to attend a meeting and distributed the enrollment tasks. When I came back, I found that they had not made any progress at all. It is estimated that they did not even distribute a few leaflets. I can only blame myself. It was my own. The person I arranged did not understand his personality characteristics. In the future, I immediately re-adjusted the curriculum and enrollment plan, because the previous design had missed the best time.

I designed a new drainage course：

Fine art experience class from 9.9/month to send another set of painting tools, and there is also a chance to participate in the art and painting competition and win the first place. Tuition is free for one year.

Analysis: 9.9/month, it only takes about 1 month to come once a week, and the teacher needs to go all out during this time.

There is also an invisible plan. We cannot write down the specific time when we post the advertisement. Only write a one-month course. When parents add WeChat consultation, they are directly invited to the school to discuss in detail. After registering on the spot, they can also get a water cup. The number is not large, so it is said that it is leftover from the original event. After the parents come, they will tell the parents that 9.9/month is one session per week. The summer vacation period is very long. If the child has free time, he can sign up for a summer class experience version. Our regular price is 699 yuan/summer vacation. Now the top 8 only need 399 yuan, and they will also get a sketching class of 10 (worth 400 yuan).

Of course, we have to make special arrangements in the store to reflect our professional standards. Student works and teacher profiles must be placed at the door. We have one purpose: we are not the lowest price, and our promotional activities are just an opportunity for parents and students to get to know us. All other design factors must be our most professional. And our previous students painted very well. Of course, the person who is mainly responsible for receiving the parents is too important. You need image, eloquence, and professionalism, all in place.

You can lower the price for training and drainage, but don't lower the price for a long time. Only if we make money can we teach students well. This is too important. I don't make money by blindly lowering the price, let alone hiring a good teacher, and investing in consumables and the environment in the later stage.